Available to book
Revolutionize your B2B sales strategies with Brent Adamson, bestselling author and sales transformation expert. Brent equips organizations to build customer confidence in complex buying environments through research-backed frameworks. Co-author of The Challenger Sale and Harvard Business Review contributor with proven methodologies used by global enterprises.
Brent Adamson transforms how businesses approach B2B sales by bridging the gap between selling and buying with research-backed insights that challenge conventional wisdom. His unique "productive disruption" approach helps organizations navigate today's complex commercial landscape.
As co-author of the industry-changing bestsellers The Challenger Sale and The Challenger Customer, Brent co-founded A to B Insight and Qoos, an AI-guided micro-coaching platform. His latest book, The Framemaking Sale, continues his tradition of pioneering sales research, complemented by his contributions to Harvard Business Review.
Brent helps organizations overcome the four key forces eroding customer confidence: decision complexity, information overload, implementation uncertainty, and value opacity. His frameworks transform these challenges into opportunities, enabling sales teams to become trusted advisors who create customer confidence rather than simply pushing products. His research on buyer enablement, sensemaking, and customer decision confidence provides practical strategies for today's evolving commercial environment.
Audiences gain actionable frameworks to transform customer uncertainty into decision confidence, practical techniques to differentiate themselves in crowded markets, and research-backed approaches to navigate complex B2B buying processes with multiple stakeholders.
Book Brent to equip your team with proven strategies that turn sales challenges into competitive advantages in an increasingly complex commercial landscape.
Topics, sessions and talks
Brent Adamson, with over 19 years of experience in B2B and B2C sales, addresses the critical issue of customer confidence in today’s marketplace. He identifies four forces undermining this confidence: decision complexity, information overload, implementation uncertainty, and value opacity. Brent reveals strategies to overcome these challenges, emphasizing the importance of building trust and empowering customers to make significant decisions. Attendees will learn how to transform customer insecurities into confidence, setting their sales teams apart in a competitive landscape.
Brent Adamson explores the secret to sales success, revealing that top salespeople don't just build relationships; they challenge customers. His research, detailed in The Challenger Sale, identifies five sales rep profiles, highlighting that only the Challenger consistently achieves high performance. Challengers provide unique insights tailored to customer needs and assertively guide the sales process. Attendees will learn how to identify and replicate Challenger behaviors within their teams, ultimately driving customer loyalty and business growth.
Brent Adamson, co-author of The Challenger Sale, presents groundbreaking insights revealing that being a Challenger seller is not enough; success hinges on who you challenge. His latest research shows that high-performing B2B teams focus on skeptical stakeholders rather than eager buyers. These "Mobilizers" possess the credibility and skills to drive change within their organizations, making them crucial for closing complex deals. Attendees will learn how to identify and engage these key stakeholders to enhance their sales strategies.
Brent Adamson, the pioneering mind behind The Challenger Sale and the The Framemaking Sale, transforms B2B sales teams with research-backed strategies that convert customer uncertainty into decision confidence. Book Brent to equip your organization with proven frameworks that turn complex buying processes into competitive advantages in today's challenging commercial landscape.
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frequently asked questions
Something we've not covered here?
To book Brent Adamson, email brent.adamson@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Brent's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Brent Adamson structures his sessions around proprietary research frameworks, presenting findings from large-scale studies of sales rep profiles and buyer behaviour to derive categorised models — such as the five sales rep profiles from The Challenger Sale — which he then translates into actionable team-level implementation strategies.
Brent Adamson's sessions cover customer confidence in the buying process, challenger-based selling behaviours, and stakeholder identification in complex B2B deals. He is co-author of The Challenger Sale, a global bestseller that introduced the five sales rep profiles framework and established the Challenger as the consistently highest-performing profile.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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