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Behavioral science expert & speaker

Caroline Webb

Transform workplace performance with Caroline Webb, speaker and behavioral science expert. Caroline works with organizations to apply psychology and neuroscience insights for better leadership and team dynamics, delivering acclaimed strategies featured in Harvard Business Review and her globally published book.

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Caroline Webb, Speaker | Behavioral Science Expert
Caroline Webb

Caroline Webb

New York City, United States

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New York City, United States

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Caroline Webb's biography

At a glance

  • Authority in behavioral science application
  • Author of How to Have a Good Day
  • Co-founded leadership practice at McKinsey & Company
Caroline Webb is an authority in the practical application of behavioral science. With a background as a management consultant, economist, and respected leadership coach, she has collaborated with numerous organizations to enhance workplace performance. Webb's expertise lies in utilizing insights from behavioral economics, psychology, and neuroscience to empower individuals to make positive changes in their personal and professional lives. Her book, "How to Have a Good Day," has been published in multiple languages and countries and has garnered acclaim from various publications. Additionally, Webb has contributed to Harvard Business Review and other esteemed publications and has been featured in both national and international media outlets. Notably, she played a pivotal role in co-founding the leadership practice at McKinsey & Company, where she developed strategies to transform senior team dynamics. Webb is an active member of Silicon Guild and holds degrees in Economics from Cambridge and Oxford Universities. Splitting her time between New York and London, she frequently travels to deliver speeches and conduct workshops.

Caroline's showreel and videos

Topics, sessions and talks

Futureproof Leadership: Leaders as Amateur Behavioral Scientists
The working world is changing dramatically thanks to the spread of AI across functions and industries. But at our best, human beings still have distinctive strengths over even the most sophisticated AI: we’re able to make wise decisions and creative choices in ambiguous situations; we can be empathic and insightful in getting the best out of our colleagues; we can inspire and motivate our fellow humans in pursuit of great goals; we can help our colleagues be resilient and resourceful in challenging times. And if we’re to stay relevant in the future workplace, we are going to need to make sure we’re maximizing our capacity to play to those precious human strengths of wisdom, empathy, inspiration, and resilience. Luckily, behavioral science is pretty clear on what it takes for leaders and managers to create an environment that enables those human strengths to flourish. We all just need to learn a little about how the human brain works – as Caroline will show in this talk.
How Behavioral Science Can Help Us Raise Our Game As Leaders
There are days when we‘re at our best as leaders – we’re wise and insightful when the way forward isn’t clear, we’re empathetic and inspirational with our colleagues, and we’re resilient to the ups and downs of professional life. But it‘s sometimes hard to be that brilliant version of ourselves, especially when we‘re exhausted or dealing with especially stressful and uncertain situations. In this talk, Caroline will explain what the human brain needs to function at its best under pressure and explore how this science points to small daily changes that can make it easier for us to lead with wisdom, empathy, inspiration, and empathy, creating the best possible environment for our teams to thrive and excel whatever is happening in the wider world.

Why we recommend booking Caroline

Book Caroline Webb as a speaker to transform your team's performance with actionable insights from behavioral science. Her extensive experience as a management consultant and leadership coach ensures practical strategies tailored to your needs. With acclaimed publications and a global presence, Webb delivers compelling, research-backed guidance to drive positive change.

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Testimonials

We really enjoyed working with Caroline! She Was super professional, authentic and her session was very inspiring and engaging. We would very much recommend her to any organization that seeks to work on motivation, growth mindset, positive psychology or mental hacks for regaining energy. We very much look forward to working with her again some time in future.

Leadership Development Head, VW

I've produced many live events over the years with presenters ranging from Grammy winning artists, Nobel Laureates, top ten internet media site founders, and thought leaders of all stripes. Caroline Webb is as good as any of the best speakers I've ever seen. Her fascinating insights into workplace dynamics are the result of careful analysis of the most recent research on behavioral sciences, along with her significant experience as an executive coach, and she presents with wit, charm, and authority.

Executive Producer, LucidNYC

Featured Projects

Caroline Webb - How To Have A Good Day: Harness The Power Of Behavioral Science To Transform Your Working Life book cover

frequently asked questions

Something we've not covered here?

How do I book Caroline Webb for my next event?
Email caroline.webb@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Caroline's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Caroline Webb's speaking style like?
Caroline Webb draws on findings from behavioural economics, psychology, and neuroscience to explain how the human brain functions under pressure, translating this research into small, concrete daily changes that leaders can apply to improve decision-making, empathy, and resilience in their teams.

What topics does Caroline Webb specialise in?
Caroline Webb specialises in futureproof leadership in the context of AI, the application of behavioural science to leadership performance, and building wisdom, empathy, and resilience in teams under pressure. She co-founded the leadership practice at McKinsey & Company and is the author of How to Have a Good Day, published in multiple languages across numerous countries.

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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

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Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.