Available to book

Community marketing expert & speaker

Elfried Samba

Marketing

Decision Making

Creativity

Build trust-driven communities with Elfried Samba, speaker and community marketing expert. Elfried partners with global brands to foster customer loyalty, scale social engagement, and enhance decision-making through insights grounded in behavioural science. He brings proven frameworks to life through compelling storytelling, having spoken at over 100 events across four continents, drawing from the strategies that contributed to Gymshark’s $1.7 billion success.

Check Elfried’s availability

Trusted by Word On The Curb, Ogilvy, Gymshark

Elfried Samba

London, United Kingdom

Starting from

£6–10k

H3 link

Book Elfried

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Get Elfried's availability

Instant quote

•

No upfront fee

•

Vetted speaker

Book Elfried

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Elfried Now

Instant quote

•

No upfront fee

•

Vetted speaker

Elfried Samba's biography

Digital Expert

Podcast

Advertising

Entrepreneur

Founder

CEO

Influencer

At a glance

Community building expert who transforms customers into brand defenders
Former Global Head of Social who scaled Gymshark's social following to 20 million
Top LinkedIn creator reaching 415,000 followers with 500 million impressions

Elfried Samba builds communities that turn customers into brand ambassadors, applying lessons from scaling Gymshark's social following from 1.5 million to over 20 million and contributing to its $1.7 billion valuation. As Co-Founder and CEO of Butterfly Effect and former Global Head of Social at Gymshark, Elfried has spent more than 15 years helping brands create trust-based growth systems. Butterfly Effect, which helps brands build real community and true cultural relevance, has partnered with Formula E, Netflix, Bumble, McDonald’s, WeTransfer, Meta, and more. Elfried also co-hosts The Bottleneck Podcast with Rory Sutherland and ranks as the second most influential LinkedIn creator globally by Favikon, reaching over 415,000 followers with 500 million impressions and 9 million engagements. Elfried helps organisations understand that community isn't a marketing channel but a commercial lever and defensive asset. His approach transforms how companies think about customer relationships, turning engagement into lasting competitive advantage that protects brands during turbulence. Audiences learn how to build communities that drive measurable business outcomes, understand the systems that make marketing channels work together rather than compete, and develop strategies that create customer loyalty strong enough to weather storms. Elfried delivers practical frameworks drawn from his real-world experience of scaling global brands. Book Elfried to learn how community can become your strongest growth engine and most reliable business insurance.

Elfried's showreel and videos

Topics, sessions and talks

Community-Led Growth

Discover how to turn customers into advocates by building engaged, purpose-driven communities with Elfried Samba. This keynote explores strategies for fostering authentic connections, co-creating value with your audience, and driving sustainable growth through belonging, not just buying.

Building Distinctive Brands

Elfried Samba teaches your team how to stand out in crowded markets by crafting a brand that is clear, consistent, and culturally relevant. This session unpacks the elements of memorability, positioning, and creative execution that transform brands from interchangeable to iconic.

Trust As Competitive Advantage

In an era where customers are more sceptical than ever, trust has become the ultimate marketing differentiator. Elfried Samba explores how brands can use transparency, consistent messaging, and values-led leadership to earn credibility, strengthen customer relationships, and drive long-term loyalty.

Behavioural Science And Decision-Making

Understand the psychology behind why people choose, act, and stay with Elfried Samba. This keynote breaks down key behavioural science principles and shows how to apply them to influence decisions, design better experiences, and drive meaningful action.

Why we recommend booking Elfried

Elfried's track record scaling Gymshark's social presence to 20 million followers and his role in its $1.7 billion valuation gives him exceptional credibility when it comes to harnessing the power of community for business growth. His frameworks help teams create trust-based systems that compound over time. Clients consistently value his practical approach to turning customer relationships into defensive moats during uncertainty.

Check Elfried's availability

Trusted by Word On The Curb, Ogilvy, Gymshark

Testimonials

Elfried partnered with our client, Vodafone Business, as a guest on their insightful SME business leaders podcast ‘Learning Curve’, providing support and guidance for the nations small businesses. Not only did Elfried bring an endearing and charismatic presence to the conversation, but he offered a uniquely insightful perspective on how business can pivot in today’s world from the experience of a proven leader. His chemistry with our host, Michelle Kennedy, CEO & Founder of Peanut, created a captivating piece of content that contributed an unexpectedly high social results and rave reviews from senior stakeholders across Vodafone’s senior leadership. An absolute pleasure to work with, it won’t be long until he has his own Tv spot!

Rahul Titus

Global Head of Influence, Ogilvy

Elfried’s talk at Cannes was the highlight of the whole week and proof to me why the fringe events often trump the palais. Honest, straight talking and actionable, Elfried’s message of the importance of personal branding, ownership and networking left a long-lasting impact on me and the hundreds in attendance.

Ndu Uchea

CEO, Word On The Curb

Featured Projects

15,000+ experts

Something not covered here?

Get in touch

What topics does Elfried Samba specialise in?

Elfried Samba specialises in discussing community building, trust-based growth systems, brand loyalty and more.

What is Elfried Samba's speaking style like?

Elfried delivers practical, real-world strategies with clarity and insight, empowering audiences to build strong communities and customer loyalty that drive measurable business results and long-term brand resilience.

How can I book Elfried Samba for my next event?

Email elfried.samba@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Elfried Samba for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Elfried Samba's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Elfried Samba directly.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.