Dr Jack Lewis is a neuroscientist, keynote speaker, TV presenter and best-selling author dedicated to making brain science accessible and engaging. With a background in neuroscience research, he has spent over a decade bringing insights from the latest studies to the public through television, books, podcasts and live events. His expertise spans decision-making, innovation, cognitive performance and the impact of technology on the brain.
After completing his PhD in neuroscience at UCL, Jack’s research was published in leading journals, covering areas such as sensory integration and cognitive processes. His passion for communicating complex ideas in an engaging and practical way led him to a career in broadcasting and public speaking. He has presented science programmes on the BBC, Sky and Discovery, including the critically acclaimed series Secrets of the Brain. His best-selling book Sort Your Brain Out has been widely praised for its actionable strategies to optimise cognitive function.
Jack works with businesses to apply neuroscience in practical ways, from improving decision-making processes to enhancing creativity and resilience. Through his consultancy, Neuroformed Ltd, he advises organisations on using brain science to refine communication strategies, boost innovation and support employee well-being. He has contributed his expertise to high-profile public relations campaigns, helping global brands leverage neuroscience to connect with audiences.
His keynote talks explore how the brain adapts to change, the science behind effective decision-making and how to harness cognitive biases for better outcomes. Whether speaking to corporate audiences, media professionals or the general public, Jack’s ability to translate complex science into engaging and practical insights makes him a sought-after expert in his field.
The brain is capable of far more than most people realise, but bad habits and inefficient thinking patterns often get in the way. Dr Jack Lewis shares 12 practical, science-backed techniques to boost cognitive function, improve focus and enhance mental agility. His Brain Optimisation Principles have been embraced across industries, from finance to pharmaceuticals, helping professionals sharpen their thinking and achieve more. Audiences will discover how small daily changes can lead to significant improvements in performance, creativity and resilience.
Every decision is shaped by subconscious evaluations of risk, reward and uncertainty. Dr Jack Lewis unpacks nearly two decades of neuroeconomic research to reveal what drives human decision-making. His insights have helped businesses refine their sales strategies and even secure multimillion-pound contracts. From influencing client choices to strengthening negotiation tactics, this session equips professionals with the tools to align customer decisions with business goals and dramatically improve their success rate.
Creativity isn’t just a gift - it’s a process that can be optimised. Drawing on both historical inspiration and cutting-edge neuroscience, Dr Jack Lewis explores how to unlock innovative thinking and problem-solving. His evidence-based “Brain Shaking” technique has helped teams across industries - from media to engineering - consistently generate breakthrough ideas. By challenging conventional brainstorming methods and adopting smarter strategies, organisations can cultivate a truly innovative culture and gain a competitive edge.
High-pressure environments demand resilience, yet chronic stress can erode mental and physical health. Dr Jack Lewis examines the neuroscience of stress, explaining how to harness its benefits while avoiding burnout. With a focus on practical daily habits and mindset shifts, he provides a roadmap for maintaining peak performance without the long-term costs of stress overload. Whether in leadership roles or frontline positions, attendees gain the tools to strengthen their resilience and sustain high levels of productivity.
Unconscious biases shape perceptions and decisions in ways most people fail to recognise. Dr Jack Lewis reveals the psychological mechanisms behind these hidden prejudices, offering evidence-based strategies to mitigate their impact. His engaging approach - combining cutting-edge research with real-world examples - makes this an eye-opening and essential session for any organisation striving for genuine inclusivity. By addressing biases at their source, businesses can foster fairer, more effective decision-making and create a truly equitable workplace.
