James Poulter's biography
- Head of AI and Innovation at House 337
- Founder of Voice AI Company Vixen Labs
- Former Head of Emerging Platforms & Social Media Innovation at LEGO
James Poulter is a leader in the realm of digital marketing and technology, currently serving as the Head of AI and Innovation at House 337. With a wealth of experience spanning over 15 years, James is a sought-after keynote speaker on topics such as innovation culture, the future of work, and emerging technologies, including artificial intelligence. His insights are invaluable for organisations aiming to navigate the complexities of technological change and digital transformation. James's career is marked by significant achievements, including founding Vixen Labs, a leading voice technology company in Europe. Under his leadership, Vixen Labs grew from a small team to a thriving enterprise, eventually being acquired by House 337 in 2023. Before his venture with Vixen Labs, James held the position of Head of Emerging Platforms & Social Media Innovation at The LEGO Group. During his tenure, he played a pivotal role in launching LEGO Life, a global social network for children, which has since amassed over two million active users. His work at LEGO also included the development of engaging social features and a successful partnership with GIPHY, which garnered over a billion GIF views in its first year. James's influence extends beyond the corporate world. He advises organisations such as CV Global, The Church of England, and Bible.ai on AI strategy, demonstrating his commitment to leveraging technology for broader societal impact. His upcoming book, "Talking Gods - work, worship and wonder in a world of AI", set for release in October 2025, explores the intersection of technology, faith, and society, further highlighting his thought leadership in the field. Through his diverse experiences and strategic insights, James Poulter continues to shape the future of work and technology, making him a compelling voice in the conversation on digital innovation.
James's showreel and videos
Topics, sessions and talks
In his groundbreaking talk, "The Robots Are Coming," James Poulter guides organisations in adapting their teams for the AI era. Using his "AI Nervous System" framework, he offers a roadmap for integrating AI into an organisation's core, ensuring they are not only prepared for the future but also actively shaping it. Attendees will learn to implement this framework, customise Large Language Models for team functions, navigate AI's ethical considerations, and enhance connections with customers and employees through AI.
James Poulter presents a dynamic framework for fostering innovation in organisations. Using the "Control, Alt, Delete" command as a metaphor, he guides leaders and teams to reinvent their innovation strategies. Poulter offers practical steps for embedding creativity, such as active listening, cross-industry idea exchange, and embracing diversity. Attendees will learn to challenge outdated practices, overcome resistance to change, and cultivate a culture of continuous learning and adaptation.
Understanding the Innovator’s Mindset: A Guide for Business Leaders
James Poulter, a seasoned entrepreneur and former LEGO employee, will guide business leaders through the innovator's mindset. He will explore the unique traits and risk approaches of innovators, offering strategies to nurture their potential within organisations. Attendees will learn how to identify and support creative thinkers, balance autonomy with structure, and foster a culture of innovation, ultimately driving value and growth for their organisations.
AI-Powered CX: Transforming Brand Engagement with Artificial Intelligence
James Poulter explores how AI, including ChatGPT, can revolutionise customer interactions. He offers practical strategies for integrating AI into marketing, social media, and customer service while preserving genuine brand connections. Attendees will learn to develop AI strategies, implement ChatGPT for better interactions, automate marketing for content and campaign efficiency, and measure ROI and success in AI-enhanced customer experiences.
2026 – Autonomous Connected & Enabled
James Poulter explores the near future, examining the real impact of emerging and evolving technologies on daily life. He delves into how these advancements will affect individuals over a 24-hour period and discusses the long-term benefits they will bring. Attendees will learn about the transformative potential of these technologies and their implications for everyday living.
Why we recommend booking James
Unlock the future with James Poulter, AI and innovation expert. As Head of AI & Innovation at House 337 and former CEO of Vixen Labs, James provides unparalleled insights into digital transformation. Book now to transform your team's approach to technology.
Everything was fantastic. We loved having James and it was a real pleasure to listen to him.
rbes, Inc., "Forbes, Inc."
["The feedback has been excellent! James did a fantastic job and everyone seemed to really enjoy the session.","James' talk was intuitional, intentional and intelligent. His delivery style was very much the zeitgeist of our times. It inspired a vast amount of ideas."]
["Dell","Cardiff University, Cardiff University"]
["Dell","Cardiff University, Cardiff University"]
