Jiaying Zhao

Jiaying Zhao is an award-winning behavioural scientist committed to tackling significant social and environmental challenges through innovative solutions that promote both climate and financial sustainability. As an Associate Professor in the Psychology department and the Institute for Resources, Environment and Sustainability at the University of British Columbia, she brings a wealth of knowledge and expertise to her research and teaching. Jiaying leads the UBC Behavioral Sustainability Lab, where she spearheads initiatives designed to encourage sustainable behaviours among individuals and communities. Her work is grounded in a deep understanding of the psychological factors that influence decision-making, enabling her to develop effective strategies for fostering positive change. She has co-created the “Happy Climate” workshop, which aims to engage participants in meaningful discussions about climate action and personal responsibility. Throughout her career, Jiaying has faced various challenges, including the need to bridge the gap between scientific research and practical application in the field of sustainability. Her dedication to this cause has not gone unnoticed; she has received multiple awards recognising her contributions to behavioural science and sustainability. In 2023, she served as the editor for the publication “Cash Transfers for Inclusive Societies,” further demonstrating her commitment to inclusive approaches in addressing societal issues. Jiaying's insights into human behaviour and sustainability are invaluable for anyone interested in creating a more sustainable future. Her research not only highlights the importance of individual actions but also provides practical solutions that can be implemented at various levels of society. With her extensive background and innovative approach, Jiaying Zhao is a leading voice in the field of behavioural sustainability, making her perspectives essential for understanding and addressing the challenges we face today.