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Jim Lecinski
Elevate your marketing strategies and drive successful business outcomes with Jim Lecinski, speaker, Clinical Professor of Marketing.
Jim Lecinski is an award-winning educator and a prominent figure in the field of marketing and sales. With a focus on integrated, omnichannel digital marketing strategies, he has dedicated his career to helping leaders achieve successful business outcomes. His expertise in artificial intelligence and machine learning in marketing, alongside his specialisation in database marketing and analytics, positions him as a leading authority in the industry. Currently, Jim serves as a Clinical Professor of Marketing in the MBA Program at Northwestern University's Kellogg School of Management, where he imparts his extensive knowledge to the next generation of marketing professionals. His previous role as Vice President of US Sales & Service at Google provided him with invaluable insights into the rapidly evolving digital landscape, further enhancing his understanding of effective marketing strategies. Jim's journey has not been without challenges. Navigating the complexities of the digital marketing world, he has consistently adapted to new technologies and market demands, demonstrating resilience and innovation. His contributions to the field are recognised through various awards, underscoring his impact on marketing practices. As an author, Jim has penned influential works, including "The AI Marketing Canvas" and the bestselling "Winning the Zero Moment of Truth." These publications reflect his deep understanding of consumer behaviour and the importance of leveraging data in marketing strategies. With a wealth of experience and a commitment to education, Jim Lecinski offers valuable insights into the intersection of technology and marketing. His ability to translate complex concepts into actionable strategies makes him a sought-after speaker and thought leader in the industry.
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frequently asked questions
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Jim Lecinski draws on frameworks developed through his academic research and industry experience, translating them into structured models — such as the AI Marketing Canvas — that give audiences a replicable process for applying concepts to their own organisations.
Jim Lecinski specialises in AI and machine learning in marketing, omnichannel digital marketing strategy, and database marketing and analytics. He is a Clinical Professor of Marketing in the MBA Programme at Northwestern University's Kellogg School of Management and a former Vice President of US Sales and Service at Google, as well as the author of the bestselling Winning the Zero Moment of Truth.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
