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Jim Lecinski
Artificial Intelligence
Marketing
Business Strategy
Elevate your marketing strategies and drive successful business outcomes with Jim Lecinski, speaker, Clinical Professor of Marketing.
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Jim Lecinski is an award-winning educator and a prominent figure in the field of marketing and sales. With a focus on integrated, omnichannel digital marketing strategies, he has dedicated his career to helping leaders achieve successful business outcomes. His expertise in artificial intelligence and machine learning in marketing, alongside his specialisation in database marketing and analytics, positions him as a leading authority in the industry. Currently, Jim serves as a Clinical Professor of Marketing in the MBA Program at Northwestern University's Kellogg School of Management, where he imparts his extensive knowledge to the next generation of marketing professionals. His previous role as Vice President of US Sales & Service at Google provided him with invaluable insights into the rapidly evolving digital landscape, further enhancing his understanding of effective marketing strategies. Jim's journey has not been without challenges. Navigating the complexities of the digital marketing world, he has consistently adapted to new technologies and market demands, demonstrating resilience and innovation. His contributions to the field are recognised through various awards, underscoring his impact on marketing practices. As an author, Jim has penned influential works, including "The AI Marketing Canvas" and the bestselling "Winning the Zero Moment of Truth." These publications reflect his deep understanding of consumer behaviour and the importance of leveraging data in marketing strategies. With a wealth of experience and a commitment to education, Jim Lecinski offers valuable insights into the intersection of technology and marketing. His ability to translate complex concepts into actionable strategies makes him a sought-after speaker and thought leader in the industry.
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frequently asked questions
Something we've not covered here?
Email jim.lecinski@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jim's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Jim Lecinski draws on frameworks developed through his academic research and industry experience, translating them into structured models — such as the AI Marketing Canvas — that give audiences a replicable process for applying concepts to their own organisations.
Jim Lecinski specialises in AI and machine learning in marketing, omnichannel digital marketing strategy, and database marketing and analytics. He is a Clinical Professor of Marketing in the MBA Programme at Northwestern University's Kellogg School of Management and a former Vice President of US Sales and Service at Google, as well as the author of the bestselling Winning the Zero Moment of Truth.
Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.
Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.
Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.
A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.
Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.
When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.
Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.
Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.
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Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.
No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.
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