- Wharton School Marketing Professor
- New York Times best-selling author
- Expert on consumer behavior and influence
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is recognized as a leading expert in change management, influence, word of mouth, and consumer behavior. His insights into how products, ideas, and behaviors gain traction have made him a sought-after speaker and consultant for major organizations, including Apple, Google, and Nike.
With over 80 articles published in top-tier academic journals, Jonah has established a significant presence in the academic community. He teaches one of the most popular online courses globally, reflecting his ability to engage and educate a diverse audience. His books, including "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," have sold millions of copies and are available in over 35 countries, demonstrating his widespread appeal and the relevance of his work.
Jonah has navigated the complexities of academia while striving to make his research accessible to a broader audience. His ability to translate intricate concepts into practical strategies has garnered him recognition in prominent media outlets such as The New York Times and Harvard Business Review.
In addition to his academic achievements, Jonah has keynoted numerous major conferences, including SXSW and Cannes Lions, where he shares his expertise with industry leaders and innovators. His advisory roles with early-stage companies further illustrate his commitment to fostering new ideas and driving change in various sectors.
Jonah's unique blend of academic rigor and practical application makes his insights invaluable for anyone looking to understand the dynamics of influence and change in today's fast-paced world.
Jonah's showreel and videos
Topics, sessions and talks
Magic Words: What to Say to Get Your Way
Jonah Berger explores the transformative power of language in communication and persuasion. He reveals how specific words can effectively change minds, engage audiences, and inspire action. Attendees will learn to identify these "magic words," ask the right questions, and design impactful presentations. Additionally, Berger will demonstrate how to interpret the language others use to uncover their intentions. Ultimately, participants will gain valuable insights to enhance their persuasive skills in various contexts.
How to Change Anyone’s Mind
In his talk, Jonah Berger explores the challenges of instigating change, whether in sales, management, or leadership. He argues that successful change isn't about pushing harder but rather about removing barriers and reducing friction. Attendees will learn how to identify hidden factors that hinder progress, understand the power of inertia, and discover that effective change often requires asking for less. By the end, participants will be equipped to become catalysts for meaningful transformation.
How to Make Things Catch On
In "How to Make Things Catch On," Jonah Berger explores why some ideas and products gain popularity while others do not. He uncovers the science behind word-of-mouth and social transmission, revealing six key principles that drive trends. Attendees will learn how to enhance their initiatives and create contagious content that resonates, leading to increased sharing and engagement. This insightful talk equips participants with strategies to make their ideas more viral and impactful.
Returning to Growth in the New World
In "Returning to Growth in the New World," Jonah Berger addresses the rapid changes reshaping our world, from remote work to evolving customer needs. As businesses adapt to this new normal, Jonah highlights the importance of seizing growth opportunities. Attendees will learn about shifts in consumer behaviour, enduring trends, and strategies to motivate leaders and employees. This talk will equip organisations with the insights needed to pivot effectively and thrive in today’s dynamic landscape.
Why we recommend booking Jonah
Book Dr. Jonah Berger to unlock insights on consumer behaviour and innovation. His expertise will empower your team to drive growth, influence change, and enhance product appeal in today’s dynamic market. Transform your strategies with his compelling insights.
Jonah was probably the best speaker we had ever had. He was just phenomenal and the content was fascinating. No one left early and the audience raved about him afterwards (he was the closing speaker for the day).
Council for Responsible Nutrition
Jonah was great. He had the toughest slot of the day... the last one when people start leaving or getting distracted. He helped us finish with a bang. He is a gifted speaker with a smart and interesting message. We could have/should have given him more time because he had the audience fully engaged. I would highly recommend Jonah to other clients. Thank you.
Jonah was perfect! He really digested the information that we sent over to him in advance and pulled relevant items and topics to form some of his presentation slides. This really resonated well with our audience and drew them into his speech in a very meaningful way. People really took his message to heart… I mean to the point where you would be speaking with someone later that day and they were referencing some of the lessons from Jonah's speech!
