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Speaker & change management expert

Jonah Berger

Transform marketing strategies with Jonah Berger, speaker and change management expert. Jonah works with Fortune 500 companies to drive influence, consumer behavior, and viral marketing, delivering bestselling insights featured in The New York Times and Harvard Business Review.

Trusted by AWEA, YouTube, Johnson & Johnson, Samsung, Unilever, VMG Partners

Jonah Berger, Speaker | Marketing Professor & Author
Jonah Berger

Jonah Berger

Philadelphia, United States

Typical fee range

$26k–50k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Jonah

Philadelphia, United States

Starting from

$26k–50k

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+44 203 835 2929

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Jonah Berger's biography

At a glance

  • Wharton School Marketing Professor
  • New York Times best-selling author
  • Expert on consumer behavior and influence
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is recognized as a leading expert in change management, influence, word of mouth, and consumer behavior. His insights into how products, ideas, and behaviors gain traction have made him a sought-after speaker and consultant for major organizations, including Apple, Google, and Nike. With over 80 articles published in top-tier academic journals, Jonah has established a significant presence in the academic community. He teaches one of the most popular online courses globally, reflecting his ability to engage and educate a diverse audience. His books, including "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," have sold millions of copies and are available in over 35 countries, demonstrating his widespread appeal and the relevance of his work. Jonah has navigated the complexities of academia while striving to make his research accessible to a broader audience. His ability to translate intricate concepts into practical strategies has garnered him recognition in prominent media outlets such as The New York Times and Harvard Business Review. In addition to his academic achievements, Jonah has keynoted numerous major conferences, including SXSW and Cannes Lions, where he shares his expertise with industry leaders and innovators. His advisory roles with early-stage companies further illustrate his commitment to fostering new ideas and driving change in various sectors. Jonah's unique blend of academic rigor and practical application makes his insights invaluable for anyone looking to understand the dynamics of influence and change in today's fast-paced world.

Jonah's showreel and videos

Topics, sessions and talks

Magic Words: What to Say to Get Your Way
Jonah Berger explores the transformative power of language in communication and persuasion. He reveals how specific words can effectively change minds, engage audiences, and inspire action. Attendees will learn to identify these "magic words," ask the right questions, and design impactful presentations. Additionally, Berger will demonstrate how to interpret the language others use to uncover their intentions. Ultimately, participants will gain valuable insights to enhance their persuasive skills in various contexts.
How to Change Anyone’s Mind
In his talk, Jonah Berger explores the challenges of instigating change, whether in sales, management, or leadership. He argues that successful change isn't about pushing harder but rather about removing barriers and reducing friction. Attendees will learn how to identify hidden factors that hinder progress, understand the power of inertia, and discover that effective change often requires asking for less. By the end, participants will be equipped to become catalysts for meaningful transformation.
How to Make Things Catch On
In "How to Make Things Catch On," Jonah Berger explores why some ideas and products gain popularity while others do not. He uncovers the science behind word-of-mouth and social transmission, revealing six key principles that drive trends. Attendees will learn how to enhance their initiatives and create contagious content that resonates, leading to increased sharing and engagement. This insightful talk equips participants with strategies to make their ideas more viral and impactful.
Returning to Growth in the New World
In "Returning to Growth in the New World," Jonah Berger addresses the rapid changes reshaping our world, from remote work to evolving customer needs. As businesses adapt to this new normal, Jonah highlights the importance of seizing growth opportunities. Attendees will learn about shifts in consumer behaviour, enduring trends, and strategies to motivate leaders and employees. This talk will equip organisations with the insights needed to pivot effectively and thrive in today’s dynamic landscape.

Why we recommend booking Jonah

Book Dr. Jonah Berger to unlock insights on consumer behaviour and innovation. His expertise will empower your team to drive growth, influence change, and enhance product appeal in today’s dynamic market. Transform your strategies with his compelling insights.

Check Jonah's availability

Trusted by AWEA, YouTube, Johnson & Johnson, Samsung, Unilever, VMG Partners

Testimonials

Jonah was probably the best speaker we had ever had. He was just phenomenal and the content was fascinating. No one left early and the audience raved about him afterwards (he was the closing speaker for the day).

Council for Responsible Nutrition

Jonah was great. He had the toughest slot of the day... the last one when people start leaving or getting distracted. He helped us finish with a bang. He is a gifted speaker with a smart and interesting message. We could have/should have given him more time because he had the audience fully engaged. I would highly recommend Jonah to other clients. Thank you.

GE Capital

Jonah was perfect! He really digested the information that we sent over to him in advance and pulled relevant items and topics to form some of his presentation slides. This really resonated well with our audience and drew them into his speech in a very meaningful way. People really took his message to heart… I mean to the point where you would be speaking with someone later that day and they were referencing some of the lessons from Jonah's speech!

AWEA

Featured Projects

Jonah Berger - Magic Words: What To Say To Get Your Way book cover
Jonah Berger - The Catalyst: How To Change Anyone's Mind book cover
Jonah Berger - Invisible Influence: The Hidden Forces That Shape Behavior book cover

frequently asked questions

Something we've not covered here?

How do I book Jonah Berger for my next event?
Email jonah.berger@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jonah's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Jonah Berger's speaking style like?
Jonah Berger structures his talks around research-backed frameworks drawn from his academic work and published books, translating peer-reviewed findings into numbered principles and actionable steps — such as the six drivers of word-of-mouth contagion or the friction-removal model for change.
What topics does Jonah Berger specialise in?
Jonah Berger speaks on the science of persuasive language, behavioural change and resistance, and the mechanics of word-of-mouth and viral ideas. He is a marketing professor at the Wharton School of the University of Pennsylvania and the author of Contagious, with his books sold in over 35 countries and millions of copies worldwide.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.