Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is recognized as a leading expert in change management, influence, word of mouth, and consumer behavior. His insights into how products, ideas, and behaviors gain traction have made him a sought-after speaker and consultant for major organizations, including Apple, Google, and Nike.
With over 80 articles published in top-tier academic journals, Jonah has established a significant presence in the academic community. He teaches one of the most popular online courses globally, reflecting his ability to engage and educate a diverse audience. His books, including "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," have sold millions of copies and are available in over 35 countries, demonstrating his widespread appeal and the relevance of his work.
Jonah has navigated the complexities of academia while striving to make his research accessible to a broader audience. His ability to translate intricate concepts into practical strategies has garnered him recognition in prominent media outlets such as The New York Times and Harvard Business Review.
In addition to his academic achievements, Jonah has keynoted numerous major conferences, including SXSW and Cannes Lions, where he shares his expertise with industry leaders and innovators. His advisory roles with early-stage companies further illustrate his commitment to fostering new ideas and driving change in various sectors.
Jonah's unique blend of academic rigor and practical application makes his insights invaluable for anyone looking to understand the dynamics of influence and change in today's fast-paced world.
Jonah Berger explores the transformative power of language in communication and persuasion. He reveals how specific words can effectively change minds, engage audiences, and inspire action. Attendees will learn to identify these "magic words," ask the right questions, and design impactful presentations. Additionally, Berger will demonstrate how to interpret the language others use to uncover their intentions. Ultimately, participants will gain valuable insights to enhance their persuasive skills in various contexts.
In his talk, Jonah Berger explores the challenges of instigating change, whether in sales, management, or leadership. He argues that successful change isn't about pushing harder but rather about removing barriers and reducing friction. Attendees will learn how to identify hidden factors that hinder progress, understand the power of inertia, and discover that effective change often requires asking for less. By the end, participants will be equipped to become catalysts for meaningful transformation.
In "How to Make Things Catch On," Jonah Berger explores why some ideas and products gain popularity while others do not. He uncovers the science behind word-of-mouth and social transmission, revealing six key principles that drive trends. Attendees will learn how to enhance their initiatives and create contagious content that resonates, leading to increased sharing and engagement. This insightful talk equips participants with strategies to make their ideas more viral and impactful.
In "Returning to Growth in the New World," Jonah Berger addresses the rapid changes reshaping our world, from remote work to evolving customer needs. As businesses adapt to this new normal, Jonah highlights the importance of seizing growth opportunities. Attendees will learn about shifts in consumer behaviour, enduring trends, and strategies to motivate leaders and employees. This talk will equip organisations with the insights needed to pivot effectively and thrive in today’s dynamic landscape.
