Available to book
Jonah Berger
Communication
Influence
Digital Transformation
Transform marketing strategies with Jonah Berger, speaker and change management expert. Jonah works with Fortune 500 companies to drive influence, consumer behavior, and viral marketing, delivering bestselling insights featured in The New York Times and Harvard Business Review.
UPenn
Educator
Academic
Business Consulting
Thought Leader
Business Leader
Author
TEDx
Influencer
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is recognized as a leading expert in change management, influence, word of mouth, and consumer behavior. His insights into how products, ideas, and behaviors gain traction have made him a sought-after speaker and consultant for major organizations, including Apple, Google, and Nike.
With over 80 articles published in top-tier academic journals, Jonah has established a significant presence in the academic community. He teaches one of the most popular online courses globally, reflecting his ability to engage and educate a diverse audience. His books, including "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," have sold millions of copies and are available in over 35 countries, demonstrating his widespread appeal and the relevance of his work.
Jonah has navigated the complexities of academia while striving to make his research accessible to a broader audience. His ability to translate intricate concepts into practical strategies has garnered him recognition in prominent media outlets such as The New York Times and Harvard Business Review.
In addition to his academic achievements, Jonah has keynoted numerous major conferences, including SXSW and Cannes Lions, where he shares his expertise with industry leaders and innovators. His advisory roles with early-stage companies further illustrate his commitment to fostering new ideas and driving change in various sectors.
Jonah's unique blend of academic rigor and practical application makes his insights invaluable for anyone looking to understand the dynamics of influence and change in today's fast-paced world.
Topics, sessions and talks
Jonah Berger explores the transformative power of language in communication and persuasion. He reveals how specific words can effectively change minds, engage audiences, and inspire action. Attendees will learn to identify these "magic words," ask the right questions, and design impactful presentations. Additionally, Berger will demonstrate how to interpret the language others use to uncover their intentions. Ultimately, participants will gain valuable insights to enhance their persuasive skills in various contexts.
In his talk, Jonah Berger explores the challenges of instigating change, whether in sales, management, or leadership. He argues that successful change isn't about pushing harder but rather about removing barriers and reducing friction. Attendees will learn how to identify hidden factors that hinder progress, understand the power of inertia, and discover that effective change often requires asking for less. By the end, participants will be equipped to become catalysts for meaningful transformation.
In "How to Make Things Catch On," Jonah Berger explores why some ideas and products gain popularity while others do not. He uncovers the science behind word-of-mouth and social transmission, revealing six key principles that drive trends. Attendees will learn how to enhance their initiatives and create contagious content that resonates, leading to increased sharing and engagement. This insightful talk equips participants with strategies to make their ideas more viral and impactful.
In "Returning to Growth in the New World," Jonah Berger addresses the rapid changes reshaping our world, from remote work to evolving customer needs. As businesses adapt to this new normal, Jonah highlights the importance of seizing growth opportunities. Attendees will learn about shifts in consumer behaviour, enduring trends, and strategies to motivate leaders and employees. This talk will equip organisations with the insights needed to pivot effectively and thrive in today’s dynamic landscape.
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frequently asked questions
Something we've not covered here?
Email jonah.berger@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jonah's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Jonah Berger structures his talks around research-backed frameworks drawn from his academic work and published books, translating peer-reviewed findings into numbered principles and actionable steps — such as the six drivers of word-of-mouth contagion or the friction-removal model for change.
Jonah Berger speaks on the science of persuasive language, behavioural change and resistance, and the mechanics of word-of-mouth and viral ideas. He is a marketing professor at the Wharton School of the University of Pennsylvania and the author of Contagious, with his books sold in over 35 countries and millions of copies worldwide.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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