Available to book
Decode Gen Z marketing and future workforce trends with Erifili Gounari, Founder and CEO of The Z Link. Erifili helps organisations authentically connect with younger audiences through research-led digital strategy, cultural insight, and data-driven approaches to engagement and workplace retention. Forbes 30 Under 30 who has delivered impact for brands like IKEA, Deloitte, and Pepsi across 160 countries.
Erifili Gounari is the founder and CEO of The Z Link, a global creative agency specialising in Gen Z marketing strategy, social media, and content production for brands including IKEA, Deloitte, and Pepsi.
A Forbes 30 Under 30 entrepreneur, Erifili has been featured in The Wall Street Journal, Fast Company, CNBC, and NBC News. She writes the bestselling Substack newsletter Crystal Clear, reaching over 40,000 subscribers across 160 countries, and published her first book, Design Your Life: Your Career, Your Way, in 2024. She regularly speaks at conferences, including Google for Startups, Business of Fashion, and the UN's Youth Knowledge Forum.
Leading a team of 20 young marketers and creators, Erifili helps organisations decode how to authentically connect with younger audiences through research-backed strategies. Her work bridges the gap between traditional business practices and the values driving the next generation of consumers and employees. Through The Z Link's market research network, she provides original data and analysis on generational trends, helping companies adapt their marketing, recruitment, and retention strategies to remain relevant.
Audiences learn practical frameworks for building authentic personal brands, understanding Gen Z behaviour across digital platforms, and creating career paths that prioritise flexibility and fulfilment. Erifili shares case studies from successful campaigns and actionable strategies for engaging younger talent, both as customers and employees.
Book Erifili to gain insider perspective on connecting with the generation reshaping work, marketing, and culture.
Topics, sessions and talks
Erifili Gounari shares case studies and original research from her work as Founder and CEO of The Z Link to demystify Gen Z engagement. She addresses the common disconnect between brands and younger audiences, both online and in the workplace. By unpacking cultural nuance, platform behaviour, and workplace expectations, she provides leaders with clear strategies for attracting loyalty, relevance, and long-term commitment.
Erifili Gounari draws on her experience building a global Gen Z agency and authoring Design Your Life: Your Career, Your Way to explore how digital natives can design flexible, unconventional careers. She examines the shift away from linear paths towards portfolio work, personal branding, and ownership. Blending research with practical frameworks, she shows how individuals and organisations can adapt to a workforce that values autonomy, creativity, and purpose.
Erifili Gounari will explore how brands can identify and capitalise on emerging trends in social media and marketing. She will provide actionable strategies, including effective market research techniques and essential social media tools, to help brands stay current and strategically integrate impactful trends into their content. Attendees will learn how to recognise opportunities and enhance their marketing efforts through informed decision-making.
Erifili Gounari explores why so many professionals feel pressured to perform online and how authenticity can become a strategic advantage. Drawing from her work in social media strategy and personal development writing, she shares a grounded approach to building a personal brand aligned with values rather than trends. Audiences discover how clarity, consistency, and self-awareness create influence without burnout.
Erifili Gounari connects research on happiness and fulfilment with her own entrepreneurial journey to challenge conventional ideas of success. She unpacks the role of self-belief in career progression, creativity, and resilience, offering practical tools for reframing doubt and taking decisive action. The session blends mindset insights with tangible exercises that encourage braver thinking and long-term ambition.
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frequently asked questions
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To book Erifili Gounari, email erifili.gounari@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Erifili's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Erifili Gounari presents original research and case studies drawn from The Z Link's market research network, combining these with practical frameworks to deliver strategies on Gen Z engagement, marketing trends, and career design.
Erifili Gounari speaks on Gen Z engagement and retention, non-linear career design for digital natives, and emerging social media and marketing trends. She is the founder and CEO of The Z Link, a global Gen Z creative agency whose clients include IKEA, Deloitte, and Pepsi, and is a Forbes 30 Under 30 honouree in Media and Marketing.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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