Availability dot

Available to book

Gen Z marketing & workforce strategist

Erifili Gounari

Decode Gen Z marketing and future workforce trends with Erifili Gounari, Founder and CEO of The Z Link. Erifili helps organisations authentically connect with younger audiences through research-led digital strategy, cultural insight, and data-driven approaches to engagement and workplace retention. Forbes 30 Under 30 who has delivered impact for brands like IKEA, Deloitte, and Pepsi across 160 countries.

Trusted by IKEA, Deloitte, Pepsi

Erifili Gounari, Speaker | Gen Z Marketing Expert
Erifili Gounari

Erifili Gounari

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

Get Erifili's availability

Availability dot
Instant quote
No upfront fee
Vetted speaker

Book Erifili

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Erifili Now

Availability dot for speakers
Instant quote
No upfront fee
Vetted speaker

Erifili Gounari's biography

At a glance

  • Founder and CEO of global agency The Z Link
  • Forbes 30 Under 30 honoree in Media and Marketing
  • Author of bestselling career guide Design Your Life
Erifili Gounari is the founder and CEO of The Z Link, a global creative agency specialising in Gen Z marketing strategy, social media, and content production for brands including IKEA, Deloitte, and Pepsi. A Forbes 30 Under 30 entrepreneur, Erifili has been featured in The Wall Street Journal, Fast Company, CNBC, and NBC News. She writes the bestselling Substack newsletter Crystal Clear, reaching over 40,000 subscribers across 160 countries, and published her first book, Design Your Life: Your Career, Your Way, in 2024. She regularly speaks at conferences, including Google for Startups, Business of Fashion, and the UN's Youth Knowledge Forum. Leading a team of 20 young marketers and creators, Erifili helps organisations decode how to authentically connect with younger audiences through research-backed strategies. Her work bridges the gap between traditional business practices and the values driving the next generation of consumers and employees. Through The Z Link's market research network, she provides original data and analysis on generational trends, helping companies adapt their marketing, recruitment, and retention strategies to remain relevant. Audiences learn practical frameworks for building authentic personal brands, understanding Gen Z behaviour across digital platforms, and creating career paths that prioritise flexibility and fulfilment. Erifili shares case studies from successful campaigns and actionable strategies for engaging younger talent, both as customers and employees. Book Erifili to gain insider perspective on connecting with the generation reshaping work, marketing, and culture.

Erifili's showreel and videos

Topics, sessions and talks

Understanding, Engaging, And Retaining Gen Z
Erifili Gounari shares case studies and original research from her work as Founder and CEO of The Z Link to demystify Gen Z engagement. She addresses the common disconnect between brands and younger audiences, both online and in the workplace. By unpacking cultural nuance, platform behaviour, and workplace expectations, she provides leaders with clear strategies for attracting loyalty, relevance, and long-term commitment.
Design Your Life: The Digital Native Advantage
Erifili Gounari draws on her experience building a global Gen Z agency and authoring Design Your Life: Your Career, Your Way to explore how digital natives can design flexible, unconventional careers. She examines the shift away from linear paths towards portfolio work, personal branding, and ownership. Blending research with practical frameworks, she shows how individuals and organisations can adapt to a workforce that values autonomy, creativity, and purpose.
Trends in Social Media and Marketing
Erifili Gounari will explore how brands can identify and capitalise on emerging trends in social media and marketing. She will provide actionable strategies, including effective market research techniques and essential social media tools, to help brands stay current and strategically integrate impactful trends into their content. Attendees will learn how to recognise opportunities and enhance their marketing efforts through informed decision-making.
Building a Personal Brand: The Power of Authenticity
Erifili Gounari explores why so many professionals feel pressured to perform online and how authenticity can become a strategic advantage. Drawing from her work in social media strategy and personal development writing, she shares a grounded approach to building a personal brand aligned with values rather than trends. Audiences discover how clarity, consistency, and self-awareness create influence without burnout.
Self-Belief Is Your Unfair Advantage
Erifili Gounari connects research on happiness and fulfilment with her own entrepreneurial journey to challenge conventional ideas of success. She unpacks the role of self-belief in career progression, creativity, and resilience, offering practical tools for reframing doubt and taking decisive action. The session blends mindset insights with tangible exercises that encourage braver thinking and long-term ambition.

Why we recommend booking Erifili

Erifili Gounari brings real-world expertise in Gen Z marketing and engagement, offering practical strategies and fresh insights drawn from leading global campaigns and original research. Book Erifili to empower your audience with the tools they need to engage and inspire the next generation.

Check Erifili's availability

Trusted by IKEA, Deloitte, Pepsi

Testimonials

We hired Erifili to present The Z Link's research to employers and industry at UAL. The research was all about what Gen Z are looking for from their career and jobs and the presentation was full of insights for the employers interested in hiring students and graduates, and also for our careers and employability team members. I would highly recommend Erifili to other institutes and organisations interested in finding speakers for employer facing sessions.

Employability Educator, UAL

Featured Projects

Erifili Gounari - Design Your Life: Your Career, Your Way book cover
Erifili Gounari - Espresso Epilogues podcast cover

frequently asked questions

Something we've not covered here?

How do I book Erifili Gounari for my next event?
Email erifili.gounari@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Erifili's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Erifili Gounari's speaking style like?
Erifili Gounari presents original research and case studies drawn from The Z Link's market research network, combining these with practical frameworks to deliver strategies on Gen Z engagement, marketing trends, and career design.
What topics does Erifili Gounari specialise in?
Erifili Gounari speaks on Gen Z engagement and retention, non-linear career design for digital natives, and emerging social media and marketing trends. She is the founder and CEO of The Z Link, a global Gen Z creative agency whose clients include IKEA, Deloitte, and Pepsi, and is a Forbes 30 Under 30 honouree in Media and Marketing.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.