Erifili Gounari explores the future of work for Gen Z and Gen Alpha, highlighting their entrepreneurial spirit and the transformative impact they have on the workplace. Her research indicates that Gen Z is the most entrepreneurial generation yet, with Gen Alpha poised to surpass them. Attendees will learn how these digital natives leverage their unique skills to create unconventional careers that prioritise fulfilment, freedom, and ownership in an evolving job landscape.
Erifili Gounari will explore how brands can identify and capitalise on emerging trends in social media and marketing. She will provide actionable strategies, including effective market research techniques and essential social media tools, to help brands stay current and strategically integrate impactful trends into their content. Attendees will learn how to recognise opportunities and enhance their marketing efforts through informed decision-making.
Erifili Gounari offers insights on effectively engaging Gen Z in the workplace, drawing from unique data on generational priorities and behaviours. She addresses common misconceptions and reveals what the data truly indicates about Gen Z employees. Attendees will learn how to harness drive and collaborate with this entrepreneurial generation, ultimately fostering a more dynamic and productive work environment.
Erifili Gounari emphasises that personal branding is a vital tool for career transformation across all industries. She offers step-by-step strategies for creating a distinctive personal brand on social media, which can attract opportunities even while you sleep. Attendees will learn how to effectively build and leverage their personal brand to enhance their professional prospects.
Erifili Gounari specialises in guiding brands, marketers, and CEOs in crafting effective social media campaigns that resonate with Gen Z. She focuses on strategies that not only engage this demographic but also drive conversions and foster word-of-mouth promotion. Attendees will learn how to connect authentically with Gen Z, ensuring their marketing efforts are both impactful and relevant in today’s digital landscape.
Erifili Gounari offers insights into effective social media strategies that drive conversions. She guides brands, marketers, and CEOs through proven techniques that enhance ROI and generate sales, fostering lasting word-of-mouth and virality. By presenting real-life examples and case studies, Erifili illustrates the elements of a successful social media strategy. Attendees will learn how to implement these strategies to maximise their social media impact and achieve tangible results.
