Kate Winick

Kate Winick is a marketing leader and social media expert, renowned for her ability to craft compelling narratives that resonate with audiences. With a background in journalism and editorial work, she has honed her storytelling skills, which she now applies to help brands connect meaningfully with their communities through social media and digital content. Throughout her career, Kate has faced the challenges of navigating the rapidly evolving digital landscape. Her experience includes serving as Senior Director of Social and Editorial at Peloton, where she developed and executed multi-channel social programs that significantly enhanced brand engagement. She has also worked with various companies to optimize their social media strategies, ensuring they effectively reach and engage their target audiences. Kate's insights into social media and community building have made her a sought-after speaker, often described as a "panel provocateur" for her engaging presentations. She shares her expertise on platforms like LinkedIn, where she has cultivated a following of 40,000 people, discussing trends in social media, creative activations, and her experiences as a working parent. Her thought leadership extends to collaborations with notable brands such as Hootsuite and Notion, further solidifying her influence in the industry. In recognition of her contributions, Kate was selected as an AdWeek Executive Mentee, highlighting her commitment to professional growth and mentorship. Through her agency, Win Social, she continues to empower brands by building robust content generation engines and guiding them in their social media journeys. Kate's unique blend of storytelling, strategic insight, and community focus makes her a valuable resource for anyone looking to enhance their social media presence and connect authentically with their audience.