Available to book
Mark Earls
Behavioural Science
Decision Making
Marketing
Transform human behaviour understanding with Mark Earls, speaker specialising in behavioural economics and consumer psychology. Mark works with organisations to challenge conventional thinking and drive effective communication, delivering pioneering insights recognised by global conferences from New York to Shanghai.
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Author
Mark Earls is a pioneering writer, speaker, and advisor renowned for his insights into human behaviour and its implications for marketing and communication. His work challenges conventional thinking, encouraging audiences to reconsider the assumptions that underpin their decisions and actions. With a career spanning advertising and consultancy, Mark has developed a reputation for making complex ideas accessible and actionable. Mark's journey began in the advertising industry, where he held significant roles at agencies such as St Luke's and Ogilvy.
His experience in account planning has equipped him with a unique perspective on how human behaviour influences consumer choices and organisational dynamics. He is particularly noted for his early application of behavioural economics to marketing, having introduced the influential System 1/System 2 model of decision-making long before it gained widespread recognition. Mark has faced the challenge of simplifying behavioural science throughout his career, making it relevant to a broad audience. He believes that understanding our social nature is crucial for effective communication and behaviour change.
His commitment to practical action is evident in his creation of tools, maps, and experiences designed to facilitate deeper understanding and engagement. Mark is an award-winning author, with notable works including "Welcome to the Creative Age" and "Herd," which explore the dynamics of collective behaviour. His contributions to the field have earned him accolades and invitations to speak at conferences worldwide, from New York to Shanghai. In addition to his writing and speaking engagements, Mark is dedicated to nurturing the next generation of marketing and creative professionals. He teaches on various professional development programmes and is a Fellow of The UK Marketing Society and the RSA.
Topics, sessions and talks
Mark Earls explores the crucial role social behaviour plays in shaping marketing strategies. With a focus on how behaviours spread within groups, he uncovers why certain campaigns succeed while others fail to gain traction. By challenging traditional individual-focused approaches, Mark reveals how understanding collective dynamics can drive more effective and impactful marketing decisions. Attendees will leave with a deeper understanding of the social forces at play in marketing and practical ideas for harnessing them to achieve better results.
Unlock the power of human behaviour with Mark Earls, a pioneering writer and speaker. With a background in advertising and consulting for giants like Unilever and Greenpeace, his insights on decision-making and social dynamics can transform your team's approach. Book Mark today to elevate your understanding and drive impactful change.
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frequently asked questions
Something we've not covered here?
Email mark.earls@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Mark's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Mark Earls structures sessions around the application of collective behaviour theory to marketing, using the System 1/System 2 decision-making model as a framework to challenge individual-focused assumptions and reframe how audiences approach campaign strategy.
Mark Earls covers social behaviour in marketing, collective dynamics in consumer decision-making, and the application of behavioural economics to communication strategy. He is the award-winning author of Herd and Welcome to the Creative Age, and is recognised as an early adopter of the System 1/System 2 model of decision-making in marketing contexts.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
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Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.
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Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.
No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.
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