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Transform human behaviour understanding with Mark Earls, speaker specialising in behavioural economics and consumer psychology. Mark works with organisations to challenge conventional thinking and drive effective communication, delivering pioneering insights recognised by global conferences from New York to Shanghai.
Mark Earls is a pioneering writer, speaker, and advisor renowned for his insights into human behaviour and its implications for marketing and communication. His work challenges conventional thinking, encouraging audiences to reconsider the assumptions that underpin their decisions and actions. With a career spanning advertising and consultancy, Mark has developed a reputation for making complex ideas accessible and actionable. Mark's journey began in the advertising industry, where he held significant roles at agencies such as St Luke's and Ogilvy.
His experience in account planning has equipped him with a unique perspective on how human behaviour influences consumer choices and organisational dynamics. He is particularly noted for his early application of behavioural economics to marketing, having introduced the influential System 1/System 2 model of decision-making long before it gained widespread recognition. Mark has faced the challenge of simplifying behavioural science throughout his career, making it relevant to a broad audience. He believes that understanding our social nature is crucial for effective communication and behaviour change.
His commitment to practical action is evident in his creation of tools, maps, and experiences designed to facilitate deeper understanding and engagement. Mark is an award-winning author, with notable works including "Welcome to the Creative Age" and "Herd," which explore the dynamics of collective behaviour. His contributions to the field have earned him accolades and invitations to speak at conferences worldwide, from New York to Shanghai. In addition to his writing and speaking engagements, Mark is dedicated to nurturing the next generation of marketing and creative professionals. He teaches on various professional development programmes and is a Fellow of The UK Marketing Society and the RSA.
Topics, sessions and talks
Mark Earls explores the crucial role social behaviour plays in shaping marketing strategies. With a focus on how behaviours spread within groups, he uncovers why certain campaigns succeed while others fail to gain traction. By challenging traditional individual-focused approaches, Mark reveals how understanding collective dynamics can drive more effective and impactful marketing decisions. Attendees will leave with a deeper understanding of the social forces at play in marketing and practical ideas for harnessing them to achieve better results.
Unlock the power of human behaviour with Mark Earls, a pioneering writer and speaker. With a background in advertising and consulting for giants like Unilever and Greenpeace, his insights on decision-making and social dynamics can transform your team's approach. Book Mark today to elevate your understanding and drive impactful change.
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frequently asked questions
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To book Mark Earls, email mark.earls@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Mark's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Mark Earls structures sessions around the application of collective behaviour theory to marketing, using the System 1/System 2 decision-making model as a framework to challenge individual-focused assumptions and reframe how audiences approach campaign strategy.
Mark Earls covers social behaviour in marketing, collective dynamics in consumer decision-making, and the application of behavioural economics to communication strategy. He is the award-winning author of Herd and Welcome to the Creative Age, and is recognised as an early adopter of the System 1/System 2 model of decision-making in marketing contexts.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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