Available to book
Phil Barden
Transform marketing effectiveness with Phil Barden, speaker and decision science expert. Phil works with global brands to apply behavioural economics and consumer psychology, delivering evidence-based strategies backed by 25+ years' experience at Unilever, Diageo, and T-Mobile.
Phil Barden is the Managing Director of DECODE Marketing Ltd and the author of Decoded: The Science Behind Why We Buy. With over 25 years of client-side marketing experience, he has held senior roles at renowned companies such as Unilever, Diageo, and T-Mobile. His deep understanding of behavioural economics and psychology allows him to leverage decision science to enhance marketing effectiveness and drive brand growth.
Phil's journey into decision science began when he recognised the potential of these insights to transform marketing strategies. This passion led him to leave his position as an international brand director, enabling him to focus entirely on this emerging field. His unique combination of practical marketing experience and academic knowledge makes him a sought-after expert in the industry. As a Fellow of The Marketing Society, he is well-respected among peers and clients alike.
Throughout his career, Phil has faced various challenges, including the need to adapt to rapidly changing market dynamics and consumer behaviours. His ability to navigate these complexities has shaped his professional path and informed his approach to marketing strategy. His book serves as a bridge between marketing and decision science, offering valuable insights for both practitioners and academics.
Phil is also an accomplished speaker, presenting on decision science for prestigious programmes such as the IPA Diploma and the APG Planning Skills Diploma, as well as various international MBA and MSc courses. His expertise is frequently sought at industry events, where he shares his knowledge with brand owners and agencies. Phil's insights into the science of decision-making provide a compelling perspective for anyone interested in understanding consumer behaviour and enhancing marketing strategies.
Topics, sessions and talks
Phil Barden explores the reasons behind consumer purchasing decisions. Drawing on insights from psychology, neuroscience, and behavioural economics, he reveals the driving forces behind human decision-making. Attendees will gain a deeper understanding of these scientific principles and learn how to effectively apply this knowledge to enhance their marketing strategies in everyday practice.
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frequently asked questions
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To book Phil Barden, email phil.barden@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Phil's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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