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Decision science & marketing expert

Phil Barden

Behavioural Science

Decision Making

Marketing

Transform marketing effectiveness with Phil Barden, speaker and decision science expert. Phil works with global brands to apply behavioural economics and consumer psychology, delivering evidence-based strategies backed by 25+ years' experience at Unilever, Diageo, and T-Mobile.

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Trusted by Unilever, Diageo, T-Mobile

Phil Barden

London, United Kingdom

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London, United Kingdom

Starting from

Contact PepTalk for fees

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Phil Now

Instant quote

•

No upfront fee

•

Vetted speaker

Phil Barden's biography

Business Consulting

Psychology

Neuroscience

Entrepreneur

Thought Leader

Business Leader

Author

At a glance

Expert in decision science and marketing effectiveness
Owner & MD of DECODE Marketing
Author of 'Decoded. The Science Behind Why We Buy'

Phil Barden is the Managing Director of DECODE Marketing Ltd and the author of Decoded: The Science Behind Why We Buy. With over 25 years of client-side marketing experience, he has held senior roles at renowned companies such as Unilever, Diageo, and T-Mobile. His deep understanding of behavioural economics and psychology allows him to leverage decision science to enhance marketing effectiveness and drive brand growth. Phil's journey into decision science began when he recognised the potential of these insights to transform marketing strategies. This passion led him to leave his position as an international brand director, enabling him to focus entirely on this emerging field. His unique combination of practical marketing experience and academic knowledge makes him a sought-after expert in the industry. As a Fellow of The Marketing Society, he is well-respected among peers and clients alike. Throughout his career, Phil has faced various challenges, including the need to adapt to rapidly changing market dynamics and consumer behaviours. His ability to navigate these complexities has shaped his professional path and informed his approach to marketing strategy. His book serves as a bridge between marketing and decision science, offering valuable insights for both practitioners and academics. Phil is also an accomplished speaker, presenting on decision science for prestigious programmes such as the IPA Diploma and the APG Planning Skills Diploma, as well as various international MBA and MSc courses. His expertise is frequently sought at industry events, where he shares his knowledge with brand owners and agencies. Phil's insights into the science of decision-making provide a compelling perspective for anyone interested in understanding consumer behaviour and enhancing marketing strategies.

Phil's showreel and videos

Topics, sessions and talks

Decoded: Why do Consumers Buy What They Buy?

Phil Barden explores the reasons behind consumer purchasing decisions. Drawing on insights from psychology, neuroscience, and behavioural economics, he reveals the driving forces behind human decision-making. Attendees will gain a deeper understanding of these scientific principles and learn how to effectively apply this knowledge to enhance their marketing strategies in everyday practice.

Why we recommend booking Phil

Unlock marketing success with Phil Barden, MD of DECODE Marketing Ltd and author of 'Decoded. The Science Behind Why We Buy'. With 25 years of experience at Unilever, Diageo, and T-Mobile, his insights into decision science empower teams to tackle modern challenges.

Check Phil's availability

Trusted by Unilever, Diageo, T-Mobile

Testimonials

Can I just say that I have attended quite a few of the recent ICG webinars and I thought this one stood out – very strong and knowledgeable speaker, very thought provoking and with some great illustrations/proof points.

Technology Research, Technology Research

This was excellent. No, actually it was more than excellent.

VP Insights, Colgate Palmolive

Thank you, Phil, for an exceptional masterclass for our Executive MBA last evening – a superb insight into better marketing decision making with clear commercial impact. Looking forward to your next book!

Bayes Business School, Bayes Business School

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How do I book Phil Barden for my next event?

Email phil.barden@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Phil Barden for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Phil Barden's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Phil Barden directly.

What is Phil Barden's speaking style like?

Phil delivers thought-provoking sessions with clear, practical insights and strong commercial impact. His knowledgeable, engaging style stands out, using compelling examples to make complex marketing concepts accessible and actionable for professionals.

What topics does Phil Barden specialise in?

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