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Orlando Wood
Understand what makes advertising actually work with Orlando Wood, creative effectiveness expert and Chief Innovation Officer at System1. Orlando helps brands create emotionally resonant campaigns through right-brain thinking principles. Author of three influential books, recognised by ARF, AMA, and ESOMAR, and creator of the Advertising Principles Explained course.
Orlando Wood has spent his career studying what makes advertising work and why so much of today's advertising fails to connect with audiences.
Chief Innovation Officer at System1 and Honorary Fellow of the Institute of Practitioners in Advertising, Orlando has authored three influential books: Lemon, Look Out, and Hold Me Tight. He co-hosts the Never Mind the Adverts podcast and has received recognition from the ARF (Great Minds Distinction Award), AMA (4 under 40), and ESOMAR (Best Methodology), amongst others, for his research on creative effectiveness and emotional impact in advertising.
Orlando's work helps brands solve a critical problem: modern advertising has lost its ability to capture attention and create lasting impact. Drawing on neuroscience, advertising history, and the creative arts, he reveals how right-brain thinking drives emotional connection and, in turn, commercial success. He also coined the term Fluent Device, which is now widely used across the industry. Through his Advertising Principles Explained course, Orlando translates years of research into practical frameworks that marketers can apply immediately.
Audiences leave Orlando's presentations with specific tools to create more memorable advertising, a deeper understanding of how attention and emotion drive effectiveness, and actionable principles for building campaigns that move people and grow brands. His visual, humorous style makes complex research accessible and immediately useful.
Book Orlando to learn why your advertising isn't working and exactly how to fix it.
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frequently asked questions
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To book Orlando Wood, email orlando.wood@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Orlando's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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