- Host of the award-winning behavioural science podcast Nudge
- Conducts original experiments to demonstrate psychological principles
- Has worked with hundreds of brands, helping them use psychology to sell
Phill Agnew hosts Nudge, the UK's number one marketing podcast, where he translates behavioural science research into practical business strategies that drive results.
Phill has interviewed world-leading experts, including Rory Sutherland, Robert Cialdini, Dan Pink, and Chris Voss, breaking down complex psychological concepts. An award-winning podcast, Nudge consistently ranks at the top of the UK marketing charts, reaching hundreds of thousands of professionals across the globe. Phill draws on insights from over 250 episodes, alongside nearly a decade of experience in product marketing. He has used this expertise to help hundreds of brands apply psychology to sell everything, from British Stilton to Silicon Valley SaaS.
What sets Phill apart are the original experiments he conducts to bring psychological principles to life. He shrunk Britain's favourite loaf of bread to illustrate shrinkflation, analysed 300 advertisements to decode persuasion techniques, and walked over 60 kilometres to prove a behavioural bias. This research-driven approach helps organisations understand exactly how human decision-making affects purchasing behaviour. His methods reveal the specific cognitive shortcuts and biases that influence customer choices, allowing businesses to design more effective marketing campaigns and product experiences.
Audiences learn how to apply influence research to increase conversion rates, understand why customers value products they invest effort in, and identify the hidden patterns behind successful content. Phill also runs live experiments during his talks, exposing attendees to their own decision-making biases in real time. These interactive demonstrations create memorable lessons that participants can immediately apply to their work.
Book Phill to give your audience practical psychology they can use the next day, backed by science rather than speculation.
Phill's showreel and videos
Topics, sessions and talks
Why Your Brain Is Lying To You
Phill Agnew explores the hidden biases that influence customer decision-making and how businesses can leverage these insights. He delves into the psychological factors that shape consumer behaviour, revealing the subtle cues that drive choices. Attendees will learn practical strategies to identify and utilise these biases, enhancing their marketing efforts and improving customer engagement. By understanding these underlying influences, businesses can create more effective campaigns that resonate with their audience and ultimately drive sales.
Phill Agnew explores the surprising science behind why customers place greater value on what they invest effort into. He delves into the psychological principles that drive this phenomenon and offers practical strategies for businesses to leverage this understanding. Attendees will learn how to enhance customer engagement and loyalty by aligning their offerings with the value of effort, ultimately transforming their approach to marketing and customer relations.
The Psychology Behind A Hit
Phill Agnew explores the science behind the success of award-winning films, chart-topping songs, and viral content. He delves into the key factors that contribute to their popularity, revealing the strategies that can be applied to create compelling media. Attendees will gain insights into the underlying principles of successful storytelling and marketing, equipping them with the knowledge to enhance their creative projects and increase their own chances of achieving widespread recognition.
How To Make (Almost) Anyone Say Yes
Phill Agnew presents six decades of influence research, revealing three surprising findings that challenge conventional wisdom. Attendees will gain insights into the dynamics of influence, learn how to apply these findings in their own work, and discover the single word that can reshape their approach to communication and persuasion.
Phill Agnew shares the strategy behind creating the UK's #1 marketing podcast, Nudge, an award-winning show exploring behavioural science and featuring interviews with renowned guests like Rory Sutherland and Tali Sharot. Attendees will learn the techniques that have earned Nudge hundreds of thousands of downloads worldwide, ready to inspire their own projects.
Why we recommend booking Phill
Phill's track record hosting the UK's top marketing podcast and interviewing world-renowned guests, including Rory Sutherland, Richard Shotton, Tali Sharot, Jonah Berger, Dan Pink, Robert Cialdini, and Chris Voss, gives him deep credibility when translating behavioural science into conversion strategies. Clients enjoy Phill's live experiments that expose decision-making biases in real time, making abstract concepts immediately actionable. His research-driven approach helps teams understand the all-important psychological triggers that influence purchasing behaviour across any sector.
Phill dives deep into the behavioral science of marketing.
Jay Clouse
Host, Creator Science
Phill shares many insights on studies about human behaviour. He takes insights from these researchers, authors, and pioneers, and condense them into useful advice that any marketer can use to improve their proposition.
Brendan Rogers
Culture of Leadership Host
His podcast is one of the best UK podcasts dedicated to behavioral science and he managed to grow an audience around it by using different strategies he sometimes hears in his podcast.
Robert Katai
The B2B Creator
