Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.
Phill Agnew isn’t your typical speaker. While many rely solely on theories or anecdotes, Phill blends scientifically backed behavioural science with real-world, home-backed experiments to bring concepts to life. On his podcast, Nudge, Phill has conducted unique studies that set him apart. He sent handwritten notes to listeners to test the impact of a behavioural bias, shrank Britain’s favourite loaf of bread to explore the phenomenon of shrinkflation, and watched 300 ads back-to-back to uncover how they subtly manipulate heuristics.
By applying psychology principles, he’s gone viral on TikTok, created a trending YouTube video, and gained 1,000 newsletter subscribers in just a week. This hands-on approach, combined with rigorous research and relatable storytelling, makes Phill’s insights fascinating and actionable for audiences looking to achieve tangible results. Contact the PepTalk team today for fee information and a speaker availability check.
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Phill Agnew explores the application of behavioural science principles throughout the marketing funnel to effectively influence consumer behaviour. Attendees will gain insights into real-world strategies that can enhance their marketing efforts, learning how to leverage these principles to drive engagement and conversions. By the end of the session, participants will be equipped with practical tools to apply behavioural science in their own marketing initiatives.
In his session, Phill Agnew explores the peak-end rule and its impact on customer memories and decision-making. He will demonstrate how to create memorable experiences that resonate with customers, drawing on insights from historical events and psychological research. Attendees will learn practical strategies to design interactions that leave a lasting positive impression, ultimately enhancing customer satisfaction and loyalty.
Phill Agnew unpacks the significance of social proof in enhancing brand credibility and driving customer acquisition. He will share compelling case studies and experimental data that illustrate how effective social proof can transform a brand's reputation. Attendees will learn practical strategies to leverage social proof, ultimately helping them to strengthen their brand and attract more customers.
In his talk, Phill Agnew explores the Pratfall Effect, highlighting how embracing imperfections can boost brand likability and trust. He shares compelling examples from successful advertising campaigns and personal stories that illustrate this concept. Attendees will learn how to effectively incorporate flaws into their branding strategies to create deeper connections with their audience and enhance their overall brand perception.
