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Transform marketing campaigns with Phill Agnew, behavioural science expert and host of the UK's #1 marketing podcast, Nudge. Phill helps businesses apply psychological principles to increase conversion rates and influence customer decision-making. A trusted voice in the behavioural marketing space, Phill has unpacked hundreds of hours of complex research and conversations with world-renowned experts to help brands apply psychology in ways that deliver real results.

Trusted by Hearing Asset Advisors, We Are Unchained

Phill Agnew
Phill Agnew

Phill Agnew

Bristol, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Phill Agnew

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Bristol, United Kingdom

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£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Phill Agnew's biography

At a glance

  • Host of the award-winning behavioural science podcast Nudge
  • Conducts original experiments to demonstrate psychological principles
  • Has worked with hundreds of brands, helping them use psychology to sell

Phill Agnew hosts Nudge, the UK's number one marketing podcast, where he translates behavioural science research into practical business strategies that drive results. Phill has interviewed world-leading experts, including Rory Sutherland, Robert Cialdini, Dan Pink, and Chris Voss, breaking down complex psychological concepts. An award-winning podcast, Nudge consistently ranks at the top of the UK marketing charts, reaching hundreds of thousands of professionals across the globe. Phill draws on insights from over 250 episodes, alongside nearly a decade of experience in product marketing.


He has used this expertise to help hundreds of brands apply psychology to sell everything, from British Stilton to Silicon Valley SaaS. What sets Phill apart are the original experiments he conducts to bring psychological principles to life. He shrunk Britain's favourite loaf of bread to illustrate shrinkflation, analysed 300 advertisements to decode persuasion techniques, and walked over 60 kilometres to prove a behavioural bias. This research-driven approach helps organisations understand exactly how human decision-making affects purchasing behaviour.


His methods reveal the specific cognitive shortcuts and biases that influence customer choices, allowing businesses to design more effective marketing campaigns and product experiences. Audiences learn how to apply influence research to increase conversion rates, understand why customers value products they invest effort in, and identify the hidden patterns behind successful content. Phill also runs live experiments during his talks, exposing attendees to their own decision-making biases in real time. These interactive demonstrations create memorable lessons that participants can immediately apply to their work.


Book Phill to give your audience practical psychology they can use the next day, backed by science rather than speculation.

Phill's showreel and videos

Topics, sessions and talks

Why Your Brain Is Lying To You

Phill Agnew explores the hidden biases that influence customer decision-making and how businesses can leverage these insights. He delves into the psychological factors that shape consumer behaviour, revealing the subtle cues that drive choices. Attendees will learn practical strategies to identify and utilise these biases, enhancing their marketing efforts and improving customer engagement. By understanding these underlying influences, businesses can create more effective campaigns that resonate with their audience and ultimately drive sales.

The Effort Effect

Phill Agnew explores the surprising science behind why customers place greater value on what they invest effort into. He delves into the psychological principles that drive this phenomenon and offers practical strategies for businesses to leverage this understanding. Attendees will learn how to enhance customer engagement and loyalty by aligning their offerings with the value of effort, ultimately transforming their approach to marketing and customer relations.

The Psychology Behind A Hit

Phill Agnew explores the science behind the success of award-winning films, chart-topping songs, and viral content. He delves into the key factors that contribute to their popularity, revealing the strategies that can be applied to create compelling media. Attendees will gain insights into the underlying principles of successful storytelling and marketing, equipping them with the knowledge to enhance their creative projects and increase their own chances of achieving widespread recognition.

How To Make (Almost) Anyone Say Yes

Phill Agnew presents six decades of influence research, revealing three surprising findings that challenge conventional wisdom. Attendees will gain insights into the dynamics of influence, learn how to apply these findings in their own work, and discover the single word that can reshape their approach to communication and persuasion.

100 Small Bets

Phill Agnew shares the strategy behind creating the UK's #1 marketing podcast, Nudge, an award-winning show exploring behavioural science and featuring interviews with renowned guests like Rory Sutherland and Tali Sharot. Attendees will learn the techniques that have earned Nudge hundreds of thousands of downloads worldwide, ready to inspire their own projects.

Why we recommend booking Phill

Phill's track record hosting the UK's top marketing podcast and interviewing world-renowned guests, including Rory Sutherland, Richard Shotton, Tali Sharot, Jonah Berger, Dan Pink, Robert Cialdini, and Chris Voss, gives him deep credibility when translating behavioural science into conversion strategies. Clients enjoy Phill's live experiments that expose decision-making biases in real time, making abstract concepts immediately actionable. His research-driven approach helps teams understand the all-important psychological triggers that influence purchasing behaviour across any sector.

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Trusted by Hearing Asset Advisors, We Are Unchained

Testimonials

Please pass on our thanks to Phill, whose talk was absolutely exceptional. So many delegates said he was the highlight of their day.

We Are Unchained

Phill shares many insights on studies about human behaviour. He takes insights from these researchers, authors, and pioneers, and condense them into useful advice that any marketer can use to improve their proposition.

Brendan Rogers

Culture of Leadership Host

His podcast is one of the best UK podcasts dedicated to behavioral science and he managed to grow an audience around it by using different strategies he sometimes hears in his podcast.

Robert Katai

The B2B Creator

Featured Projects

Phill Agnew - Nudge podcast cover

frequently asked questions

Something we've not covered here?

How do I book Phill Agnew for my next event?

To book Phill Agnew, email phill.agnew@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Phill's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Phill Agnew's speaking style like?

Phill Agnew structures his talks around original experiments he designs and conducts himself — such as shrinking a loaf of bread to illustrate shrinkflation or walking over 60 kilometres to prove a behavioural bias — to demonstrate psychological principles in concrete terms. He also runs live experiments during sessions, placing attendees in scenarios that expose their own decision-making biases in real time.

What topics does Phill Agnew specialise in?

Phill Agnew's sessions cover consumer decision-making biases, the psychology of effort and customer value, and the behavioural science behind viral and award-winning content. He hosts Nudge, ranked the UK's number one marketing podcast, with over 250 episodes featuring researchers and practitioners including Robert Cialdini, Rory Sutherland, and Dan Pink.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.