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Innovation strategist & bestselling author

Peter Hinssen

Navigate uncertainty and technological change with Peter Hinssen, innovation strategist, entrepreneur, and bestselling author. Peter helps Fortune 1000 organisations turn disruption into opportunity through clear innovation strategy, long-term thinking, and practical approaches to emerging technologies. Named Best Speaker at Oslo Business Forum 2024 with clients including Google, Microsoft, and BMW.

Trusted by Google, Microsoft, BMW

Peter Hinssen, Speaker | Tech & Innovation Expert
Peter Hinssen

Peter Hinssen

Ghent, Belgium

Typical fee range

€11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Ghent, Belgium

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€11k–25k

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Peter Hinssen's biography

At a glance

  • Serial tech entrepreneur and innovation strategist
  • Technology and innovation lecturer at London Business School
  • Bestselling author of The Uncertainty Principle
Peter Hinssen is an entrepreneur, bestselling author, and innovation strategist recognised for his work on technological evolution, corporate innovation, and leadership in uncertain times. A LinkedIn Top Voice and lecturer at London Business School, he advises global organisations on navigating the future of business. Peter has spent more than two decades working at the intersection of business and technology. As a serial entrepreneur, his tech ventures include e-COM, Streamcase, Porthus, and Across Technology, each later acquired by major companies including Alcatel-Lucent, Belgacom, Descartes, and Delaware Consulting. His six books include The Uncertainty Principle (2025) and The Phoenix and The Unicorn (2020), which examine how established companies can reinvent themselves through cycles of change. Peter lectures at leading business schools including London Business School, MIT Sloan School of Management, and the Paul Merage School of Business at UC Irvine. He has delivered more than 1500 keynote presentations worldwide and collaborated with companies including Google, Microsoft, Amazon, Apple, Unilever, BMW, HSBC, and AstraZeneca, as well as organisations such as the Bill and Melinda Gates Foundation. Peter's work focuses on helping leaders understand the forces reshaping industries and develop practical strategies to respond. Drawing on examples from global technology companies, startups, and established corporations, he explores how organisations can build cultures of experimentation, rethink strategy, and develop structures capable of continuous innovation. Audiences gain a clearer view of how emerging technologies, shifting markets, and global uncertainty are transforming the competitive landscape, along with practical ways to position their organisations for resilience and long term growth. Book Peter to help your organisation move from managing change to creating it, with actionable strategies delivered through content that combines depth and humour.

Peter's showreel and videos

Topics, sessions and talks

The Uncertainty Principle
Peter Hinssen explores how organisations can find opportunity in a world defined by volatility and constant change. Challenging the idea that uncertainty is something to avoid, Peter reframes it as the source of progress and innovation. Drawing on global trends, technological shifts, and real corporate examples, he examines the strategic levers leaders must rethink to thrive in the Never Normal era, from culture and leadership to organisational design and long term strategy.
The Era Of Augmented Intelligence
Peter Hinssen cuts through the hype and fear surrounding artificial intelligence, offering a balanced view of its real capabilities and limitations. Tracing the evolution of AI from early research to today’s generative systems, he examines how organisations can responsibly harness its potential. Through practical cases and clear frameworks, Peter explores how businesses can implement AI effectively while navigating ethical challenges, governance, and the cultural changes required to unlock its value.
The Phoenix And The Unicorn
Peter Hinssen examines why the organisations that endure are not necessarily the newest or fastest growing startups, but those capable of reinventing themselves repeatedly. Drawing lessons from companies such as Microsoft, Apple, and Walmart, he explores how established businesses can develop the structures, culture, and strategy required for continual renewal. The session focuses on how organisations can transform disruption into an opportunity to evolve and remain relevant in rapidly shifting markets.
Innovation Strategy Masterclass
Peter Hinssen guides leaders through the realities of operating in what he calls the Never Normal world, where economic, technological, and geopolitical forces create constant disruption. Through a structured exploration of emerging technologies, organisational design, and innovation culture, he demonstrates how companies can build resilient strategies capable of thriving amid uncertainty. The session blends strategic foresight with practical frameworks for designing organisations that remain adaptive and future focused.

Why we recommend booking Peter

Peter's background as a serial tech founder and innovation strategist gives him credibility with both boards and senior leadership teams, reinforced by his recognition as a LinkedIn Top Voice and bestselling author. Clients value his consistent ability to interpret emerging technology trends and turn uncertainty into practical strategic direction.

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Trusted by Google, Microsoft, BMW

Testimonials

Peter is a regular speaker at Google's flagship events for our most senior and valued customers from the world's top brands and agencies. Fast-paced, charismatic, funny and above all inspiring, Peter is always our top-rated speaker.

Matt Brocklehurst

Marketing Lead APAC, Google

Peter is a fantastic speaker! His presentations are rich in content, full of practical examples and delivered in such an authentic manner that they leave audiences inspired and ready for action!

Costas Markides

Professor, London Business School

Our global team got together face to face for the 1st time after 18 months of remote work. We wanted to kick off our team retreat with an energizing, future and value focused, thought and action provoking speaker. Peter brought exactly this... with a triple bonus that made his intervention deeply memorable: humor, genuine interest in our work, and immediately actionable advice.

Jan Liska

Global Patient Experience Lead, Sanofi

Featured Projects

Peter Hinssen - The Uncertainty Principle book cover
Peter Hinssen - The Phoenix And The Unicorn book cover
Peter Hinssen - The Day After Tomorrow book cover

frequently asked questions

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How do I book Peter Hinssen for my next event?

What is Peter Hinssen's speaking style like?

Peter Hinssen structures sessions around named conceptual frameworks — such as the Never Normal era and The Uncertainty Principle — anchored to real corporate case studies drawn from companies including Microsoft, Apple, and Walmart, and supported by clear models for organisational strategy and AI implementation.

What topics does Peter Hinssen specialise in?

Peter Hinssen's sessions address navigating uncertainty and the Never Normal era, augmented intelligence and responsible AI implementation, and organisational reinvention through cycles of disruption. He has delivered over 1,500 keynote presentations worldwide and lectures at London Business School, MIT Sloan School of Management, and the Paul Merage School of Business at UC Irvine.

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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

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Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.