Rory Sutherland

Rory Sutherland is a marketing expert, pioneer of the "butterfly effect" approach to consumer behaviour, and one of the UK's most popular advertising speakers. Working with his team of behavioural psychologists, he provides actionable insights into consumers' mindsets, focusing on small changes that can have a big impact on decision-making. As the vice chairman of Ogilvy and co-founder of OgilvyChange, Rory uses his extensive experience as a Creative Director and Copywriter to help businesses uncover overlooked advertising strategies. He delivers comprehensive analyses of marketing, combining corporate and psychological perspectives. With a successful career spanning over 20 years at Ogilvy, Rory has honed his branding and marketing skills, emphasising the power of creative content in reaching potential consumers. He is also a renowned public speaker, delivering talks that showcase his humour and deep understanding of the business. Rory Sutherland's speaking highlights include Facebook, Ogilvy Consulting's Nudgestock, BP, Citywire, and more. Rory believes marketing success lies in smaller touches directed at people's individual behaviour rather than large-scale campaigns and values usability over luxury. His focus on behavioural economics encourages businesses to make logical and subtle additions that can improve their overall image. With millions of views on his engaging TED talks, Rory is a highly sought-after speaker who revolutionizes marketing strategies. He has also written several books, including "Alchemy: The Surprising Power of Ideas That Don't Make Sense" and "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." He also co-wrote the newly released Transport For Humans on the behavioural science of transport with his former colleague Pete Dyson. If your next sales kick-off or team event needs a motivational keynote speaker, an experienced event host, someone to conduct Q&As, or someone to give your people an inspiring speech, Rory is a great choice.