Phill Agnew

Phill Agnew hosts Nudge, the UK's number one marketing podcast, where he translates behavioural science research into practical business strategies that drive results. Phill has interviewed world-leading experts, including Rory Sutherland, Robert Cialdini, Dan Pink, and Chris Voss, breaking down complex psychological concepts. An award-winning podcast, Nudge consistently ranks at the top of the UK marketing charts, reaching hundreds of thousands of professionals across the globe. Phill draws on insights from over 250 episodes, alongside nearly a decade of experience in product marketing. He has used this expertise to help hundreds of brands apply psychology to sell everything, from British Stilton to Silicon Valley SaaS. What sets Phill apart are the original experiments he conducts to bring psychological principles to life. He shrunk Britain's favourite loaf of bread to illustrate shrinkflation, analysed 300 advertisements to decode persuasion techniques, and walked over 60 kilometres to prove a behavioural bias. This research-driven approach helps organisations understand exactly how human decision-making affects purchasing behaviour. His methods reveal the specific cognitive shortcuts and biases that influence customer choices, allowing businesses to design more effective marketing campaigns and product experiences. Audiences learn how to apply influence research to increase conversion rates, understand why customers value products they invest effort in, and identify the hidden patterns behind successful content. Phill also runs live experiments during his talks, exposing attendees to their own decision-making biases in real time. These interactive demonstrations create memorable lessons that participants can immediately apply to their work. Book Phill to give your audience practical psychology they can use the next day, backed by science rather than speculation.