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Sally Magnusson
Sally Magnusson helps organisations host thoughtful, high-profile conversations on health, culture and social change. An award-winning broadcast journalist, event host and dementia awareness campaigner, she holds an MBE for services to people with dementia and their carers.
Sally Magnusson is an award-winning broadcaster, journalist and author with more than four decades of experience leading conversations on public life, health, culture and social change. Based in Scotland, she anchored BBC programmes from Breakfast Time to Reporting Scotland while building a reputation for clear-headed journalism on challenging subjects. Alongside broadcasting, Sally is an accomplished author of fiction and non-fiction, including four acclaimed novels and the Sunday Times bestselling memoir about her mother's dementia, Where Memories Go.
She holds honorary degrees from five universities and a fellowship of the Royal Society of Edinburgh. In 2013, Sally founded Playlist for Life, inspired by first-hand experience of how music can support people living with dementia. The charity has since become nationally recognised, winning Scottish Charity of the Year, and in 2023 she was awarded an MBE for services to people with dementia and their carers.
Her BBC documentary Alzheimer's, a Cure and Me reflects her ability to combine personal insight with clear-eyed journalism. Sally is an accomplished interviewer, event host and compere, valued for her ability to shape thoughtful discussion and ask incisive, well-judged questions. She creates a space where complex issues can be explored with intelligence, balance and respect, and organisations benefit from a trusted professional who brings credibility, composure and warmth to sensitive or high-profile conversations.
Book Sally to bring intelligence, warmth and professional rigour to discussions, interviews and hosted events of any scale.
Sally Magnusson brings four decades of award-winning journalism and broadcasting expertise, offering thoughtful, balanced discussion on complex topics with warmth and credibility. Book Sally to ensure your event benefits from a trusted professional who engages audiences and elevates every conversation.
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frequently asked questions
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To book Sally Magnusson, email sally.magnusson@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sally's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Sally Magnusson draws on four decades of broadcast journalism to structure hosted events and panel discussions around incisive, well-prepared questioning, creating space for complex subjects to be examined with balance and clarity.
Sally Magnusson MBE is available to host and chair events covering dementia and caregiving, public health, and culture and social change. She founded Playlist for Life, a nationally recognised Scottish charity that won Scottish Charity of the Year, and was awarded an MBE in 2023 for services to people with dementia and their carers.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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