Sam Richter
Transform sales performance with Sam Richter, speaker and sales intelligence pioneer. Sam works with businesses to leverage digital intelligence and AI strategies, delivering actionable insights as a Professional Speaker Hall of Fame inductee and Top 50 Sales Keynote Speaker.
Minnesota, United States
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As the founder and CEO of SBR Worldwide/Know More, Sam has transformed how businesses approach sales and marketing through innovative AI tools and strategies.
His dynamic presentations, recognized for their high content and actionable insights, empower organizations to enhance prospecting and sales efficiency.
Sam's accolades include induction into the Professional Speaker Hall of Fame and recognition as one of the Top 50 Sales Keynote Speakers.
His bestselling book, Take the Cold Out of Cold Calling, is a cornerstone in sales literature.
Sam's expertise is invaluable for businesses seeking to leverage digital intelligence to overcome current market challenges.
Book Sam Richter to revolutionize your team's approach to sales and digital strategy, ensuring lasting impact and growth.
Topics, Sessions And Talks
In this session, Sam Richter emphasizes the importance of understanding prospects and clients in today's information-rich environment. He discusses strategies to ensure outreach stands out amidst AI-generated content, highlighting the competitive advantage of genuine connections. Attendees will learn how to gather valuable intel to effectively engage decision-makers and drive results, making authenticity a key element of their sales approach.
In this session, Sam Richter explores how our online actions shape personal and company brands. He discusses the differences between character, reputation, and branding, emphasizing their impact on careers and relationships. Attendees will learn the dangers of oversharing, how to manage anger in digital communications, and the "Five Laws of Digital Reputation Management." Additionally, Sam will reveal practical strategies for leveraging tools like ChatGPT and social media to control online presence, ensuring a positive digital footprint.
In his talk, Sam Richter explores the rapid transformation brought by generative AI, highlighting its unprecedented ability to reshape business and personal communications. He emphasizes how individuals can leverage these powerful technologies to unlock new opportunities that redefine their work and lives. Attendees will learn practical strategies for harnessing generative AI to enhance their professional and personal connections, ultimately transforming their approach to communication and business.
In this session, Sam Richter explores how to stand out in an increasingly automated communication landscape. He emphasizes that the same tools fueling automation can enhance authenticity and relevance. By gaining deeper insights into others, attendees will learn to communicate in ways that foster genuine human connections, making their interactions more meaningful and impactful.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.