Available to book
Simon Anholt
Simon Anholt helps governments and organisations understand how the world sees countries and why it matters. A nation branding and soft power speaker, he has advised 60+ heads of state, and his TED talk has 12M views.
Simon Anholt created the concept of nation branding and started a global field that has changed how governments think about their reputation. His research shows that countries seen to do good for the world earn stronger reputations, and that stronger reputations drive economic growth.
Simon has advised more than 60 heads of state and heads of government. He created the Anholt Nation Brands Index and the Good Country Index, served as Vice-Chair of the UK Foreign Office's Public Diplomacy Board, and has written six books on national identity, image, and international relations. His Berlin TED talk has 12 million views, making it the most viewed TED talk on governance.
His latest work uses around a billion data points, gathered over 21 years of research, to predict the future economic performance of countries. That gives audiences in government, trade, tourism, defence, and business a data-led view of how perception shapes investment, security, and influence, and what a country or organisation can do about it.
Audiences come away with a clearer picture of how the world sees their country, why soft power matters for defence and security, and how competition and collaboration work together to drive growth. Simon speaks without notes or slides, and can present in English, Italian, or French.
Book Simon for evidence-led insight on reputation and influence, delivered with warmth and humour.
Topics, sessions and talks
No. It's more important than ever before, especially for defence and security.
21 years of data on global perceptions of countries, and what it tells us about their past, present and future. This can be the event's host country, or any other country.
Why smart governments care more about image than ever before, and why that's not being shallow.
How competition and collaboration work together to supercharge economic growth as well as national security.
How new types of big data are helping to map the future in an age of chaos.
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frequently asked questions
Something we've not covered here?
To book Simon Anholt, email simon.anholt@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Simon's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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