Stuart Morrison

Stuart Morrison is one of Formula 1's most experienced communications leaders, helping transform the sport into a global entertainment phenomenon. As Director of Communications for Haas F1 Team since 2015, he built the team's media presence from scratch and guided its reputation as one of the sport's most recognisable operations. Stuart oversees all communications platforms for the Haas F1 Team, from driver PR and executive briefings to crisis response and strategic storytelling. He played a central role in shaping Guenther Steiner's breakout presence on Netflix's Drive to Survive, demonstrating how behind-the-scenes access can create compelling global narratives. His work spans traditional media relations, social platforms, and stakeholder management across Formula 1's transformation under Liberty Media. Stuart explores how high-performance organisations create compelling narratives, respond to crises in real time, and maintain trust with sponsors, fans, and stakeholders. His experience navigating the complex communications landscape of Formula 1 offers a rare perspective on brand building in a global spotlight. He understands how to integrate sponsor relationships, manage executive visibility, and craft stories that resonate with diverse audiences and across platforms. Audiences gain a clearer understanding of how strategic communication shapes perception, strengthens organisational culture, and connects brands with audiences in fast-moving, high-pressure environments. Stuart shares practical frameworks for crisis management and stakeholder communication drawn from Formula 1's intense environment. Book Stuart to learn how elite sports teams manage communications in the world's most-watched motorsport series.