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BAFTA-winning writer & innovation expert

Tim Reid

Unlock creativity and innovation with Tim Reid, BAFTA-winning comedy writer and creative thinking speaker. Tim has worked with global brands including Coca-Cola, Virgin, and Accenture, delivering practical tools for psychological safety, team collaboration, and imaginative leadership.

Trusted by ITV, Pernod Ricard, BBC, McCann Erickson, UKTV

Tim Reid, Speaker | Comedy Writer And Innovation Expert
Tim Reid

Tim Reid

Manchester, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Manchester, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Tim Reid's biography

At a glance

  • Co-writer of BAFTA-winning sitcom Peter Kay's Car Share
  • Creativity and innovation consultant for global organisations
  • Host of Fist of Firsts podcast on comedic creative process
Tim Reid is a BAFTA-winning comedy writer and innovation expert who helps organisations unlock creative thinking and build teams that generate better ideas. Tim is best known as the co-creator and co-writer of BBC One's Peter Kay's Car Share, the biggest British sitcom to premiere on any channel since 2011. He has also co-written the BAFTA-nominated Meet the Richardsons and hosts the podcast Fist of Firsts, where he unpacks the creative process behind some of the UK's best comic minds. Tim's writing has earned recognition from BAFTA and the National Television Awards, among others. Beyond television, Tim brings more than 30 years of experience working with some of the world's most creative organisations, including the BBC, McCann Erickson, and innovation consultancy What If! He has worked with clients ranging from Carling and Coca-Cola to Virgin and UK Sport, helping brands reimagine their future and reignite their creative potential. Tim translates the tools and techniques used by top comedy writers into practical frameworks for business teams. Audiences leave with a clearer understanding of how humour creates psychological safety and drives better collaboration, practical tools borrowed directly from professional comedy writing to generate stronger ideas, and a compelling argument for why human imagination remains irreplaceable in an AI-driven world. For teams looking to move beyond conventional thinking, Tim Reid offers a rare combination of proven creative achievement and practical, business-tested methods.

Tim's showreel and videos

Topics, sessions and talks

Humour And Innovation: Why Laughter Sparks Better Ideas
BAFTA-winning writer and creative strategist Tim Reid delivers a fascinating session on why humour is an often-neglected superpower for creativity and innovation in business. Drawing on his work creating hit comedy shows and advising some of the world’s most creative organisations, Tim explores how laughter sparks innovation, strengthens collaboration and unlocks original thinking. You’ll discover why humour signals psychological safety and why playful, curiosity-driven environments help teams think more creatively.
Applied Imagination: Your AI Superpower
As AI tools become standard across industries, the question of where human value lies is becoming urgent. Tim Reid argues that the answer is imagination — the one capacity AI has not cracked, and for the same reason it cannot master comedy: both require an instinct for what feels right that no algorithm can replicate. Drawing on his background as a comedy writer and innovation consultant, Tim unpacks the shared DNA of jokes and ideas, and gives audiences a set of practical tools for developing and applying their imagination more deliberately. Teams leave with a clearer sense of where human thinking creates competitive advantage that AI simply cannot close.
The Art Of Storytelling
The most persuasive communicators in business are not the ones with the most data — they are the ones who know how to tell a story. Tim Reid brings together his background in comedy writing, advertising, and innovation to explore what makes a story work, why narrative is the format the human brain is most receptive to, and how teams can apply storytelling techniques to everything from pitches and presentations to internal communication and brand strategy. Audiences leave with a practical grasp of structure, character, and tension that they can put to use immediately.

Why we recommend booking Tim

Tim's BAFTA-winning comedy background gives him a unique perspective on creativity and imagination, backed up by over 30 years advising global brands on creative strategy. Clients appreciate his witty delivery along with his expert insights.

Check Tim's availability

Trusted by ITV, Pernod Ricard, BBC, McCann Erickson, UKTV

Testimonials

Tim's talk was fab! A perfect mix of entertaining and inspiring and went down so well with the team.

John Lewis

Tim was fabulous. The team really took to him and absorbed what he was saying. I have had many comments following the session saying how much they took from it and how useful it was. As well as being entertaining!

Owen Masters

Under Tim's expert guidance, he took the cross-functional team on a truly creative journey which led the team to thinking differently about creating solutions born from true insight.

Pernod Ricard

Featured Projects

Tim Reid - Fist Of Firsts podcast cover
Tim Reid - Meet The Richardsons (Writer) book cover
Tim Reid - Peter Kay's Car Share (Writer) book cover

frequently asked questions

Something we've not covered here?

How do I book Tim Reid for my next event?
Email tim.reid@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Tim's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Tim Reid's speaking style like?
Tim Reid translates techniques from professional comedy writing into practical frameworks, using the structural logic of joke construction to demonstrate how teams can generate stronger ideas and apply imagination more deliberately.
What topics does Tim Reid specialise in?
Tim Reid speaks on humour as a driver of innovation and psychological safety, the role of human imagination in an AI-driven workplace, and storytelling techniques applied to business communication. He is the co-creator and co-writer of BBC One's Peter Kay's Car Share, for which he received a BAFTA.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

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When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.