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BAFTA-winning writer & innovation expert

Tim Reid

Unlock creativity and innovation with Tim Reid, BAFTA-winning comedy writer and creative thinking speaker. Tim has worked with global brands including Coca-Cola, Virgin, and Accenture, delivering practical tools for psychological safety, team collaboration, and imaginative leadership.

Trusted by ITV, Pernod Ricard, BBC, McCann Erickson, UKTV

Tim Reid

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Manchester, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Tim Reid's biography

At a glance

  • Co-writer of BAFTA-winning sitcom Peter Kay's Car Share
  • Creativity and innovation consultant for global organisations
  • Host of Fist of Firsts podcast on comedic creative process
Tim Reid is a BAFTA-winning comedy writer and innovation expert who helps organisations unlock creative thinking and build teams that generate better ideas. Tim is best known as the co-creator and co-writer of BBC One's Peter Kay's Car Share, the biggest British sitcom to premiere on any channel since 2011. He has also co-written the BAFTA-nominated Meet the Richardsons and hosts the podcast Fist of Firsts, where he unpacks the creative process behind some of the UK's best comic minds. Tim's writing has earned recognition from BAFTA and the National Television Awards, among others. Beyond television, Tim brings more than 30 years of experience working with some of the world's most creative organisations, including the BBC, McCann Erickson, and innovation consultancy What If! He has worked with clients ranging from Carling and Coca-Cola to Virgin and UK Sport, helping brands reimagine their future and reignite their creative potential. Tim translates the tools and techniques used by top comedy writers into practical frameworks for business teams. Audiences leave with a clearer understanding of how humour creates psychological safety and drives better collaboration, practical tools borrowed directly from professional comedy writing to generate stronger ideas, and a compelling argument for why human imagination remains irreplaceable in an AI-driven world. For teams looking to move beyond conventional thinking, Tim Reid offers a rare combination of proven creative achievement and practical, business-tested methods.

Tim's showreel and videos

Topics, sessions and talks

Humour And Innovation: Why Laughter Sparks Better Ideas
BAFTA-winning writer and creative strategist Tim Reid delivers a fascinating session on why humour is an often-neglected superpower for creativity and innovation in business. Drawing on his work creating hit comedy shows and advising some of the world’s most creative organisations, Tim explores how laughter sparks innovation, strengthens collaboration and unlocks original thinking. You’ll discover why humour signals psychological safety and why playful, curiosity-driven environments help teams think more creatively.
Applied Imagination: Your AI Superpower
As AI tools become standard across industries, the question of where human value lies is becoming urgent. Tim Reid argues that the answer is imagination — the one capacity AI has not cracked, and for the same reason it cannot master comedy: both require an instinct for what feels right that no algorithm can replicate. Drawing on his background as a comedy writer and innovation consultant, Tim unpacks the shared DNA of jokes and ideas, and gives audiences a set of practical tools for developing and applying their imagination more deliberately. Teams leave with a clearer sense of where human thinking creates competitive advantage that AI simply cannot close.
The Art Of Storytelling
The most persuasive communicators in business are not the ones with the most data — they are the ones who know how to tell a story. Tim Reid brings together his background in comedy writing, advertising, and innovation to explore what makes a story work, why narrative is the format the human brain is most receptive to, and how teams can apply storytelling techniques to everything from pitches and presentations to internal communication and brand strategy. Audiences leave with a practical grasp of structure, character, and tension that they can put to use immediately.

Why we recommend booking Tim

Tim's BAFTA-winning comedy background gives him a unique perspective on creativity and imagination, backed up by over 30 years advising global brands on creative strategy. Clients appreciate his witty delivery along with his expert insights.

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Trusted by ITV, Pernod Ricard, BBC, McCann Erickson, UKTV

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frequently asked questions

Something not covered here?

What topics does Tim Reid specialise in?
Tim Reid specialises in discussing creative leadership, innovation, applied imagination and more.
What is Tim Reid's speaking style like?
Tim delivers engaging sessions that blend humour with practical creativity tools. His approachable style encourages collaboration, helping teams unlock fresh ideas and build confidence in their creative abilities.
How can I book Tim Reid for my next event?
Email tim.reid@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Tim Reid for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Tim Reid's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Tim Reid directly.
Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

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