Available to book
Unlock creativity and innovation with Tim Reid, BAFTA-winning comedy writer and creative thinking speaker. Tim has worked with global brands including Coca-Cola, Virgin, and ITV, delivering practical tools for psychological safety, team collaboration, and imaginative leadership.
Tim Reid is a BAFTA-winning comedy writer and innovation expert who helps organisations unlock creative thinking and build teams that generate better ideas.
Tim is best known as the co-creator and co-writer of BBC One's Peter Kay's Car Share, the biggest British sitcom to premiere on any channel since 2011. He has also co-written the BAFTA-nominated Meet the Richardsons and hosts the podcast Fist of Firsts, where he unpacks the creative process behind some of the UK's best comic minds. Tim's writing has earned recognition from BAFTA and the National Television Awards, among others.
Beyond television, Tim brings more than 25 years of experience working with some of the world's most creative organisations, including the BBC, McCann Erickson, and innovation consultancy What If! He has worked with clients ranging from Carling and Coca-Cola to Virgin and UK Sport, helping brands reimagine their future and reignite their creative potential.
Tim translates the tools and techniques used by top comedy writers into practical frameworks for business teams. Audiences leave with a clearer understanding of how humour creates psychological safety and drives better collaboration, practical tools borrowed directly from professional comedy writing to generate stronger ideas, and a compelling argument for why human imagination remains irreplaceable in an AI-driven world.
For teams looking to move beyond conventional thinking, Tim Reid offers a rare combination of proven creative achievement and practical, business-tested methods.
Topics, sessions and talks
BAFTA-winning writer and creative strategist Tim Reid delivers a fascinating session on why humour is an often-neglected superpower for creativity and innovation in business. Drawing on his work creating hit comedy shows and advising some of the world’s most creative organisations, Tim explores how laughter sparks innovation, strengthens collaboration and unlocks original thinking. You’ll discover why humour signals psychological safety and why playful, curiosity-driven environments help teams think more creatively.
As AI tools become standard across industries, the question of where human value lies is becoming urgent. Tim Reid argues that the answer is imagination — the one capacity AI has not cracked, and for the same reason it cannot master comedy: both require an instinct for what feels right that no algorithm can replicate. Drawing on his background as a comedy writer and innovation consultant, Tim unpacks the shared DNA of jokes and ideas, and gives audiences a set of practical tools for developing and applying their imagination more deliberately. Teams leave with a clearer sense of where human thinking creates competitive advantage that AI simply cannot close.
The most persuasive communicators in business are not the ones with the most data — they are the ones who know how to tell a story. Tim Reid brings together his background in comedy writing, advertising, and innovation to explore what makes a story work, why narrative is the format the human brain is most receptive to, and how teams can apply storytelling techniques to everything from pitches and presentations to internal communication and brand strategy. Audiences leave with a practical grasp of structure, character, and tension that they can put to use immediately.
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frequently asked questions
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To book Tim Reid, email tim.reid@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Tim's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Tim Reid translates techniques from professional comedy writing into practical frameworks, using the structural logic of joke construction to demonstrate how teams can generate stronger ideas and apply imagination more deliberately.
Tim Reid speaks on humour as a driver of innovation and creativity, human imagination in an AI-driven world, and storytelling techniques for business communication. He is the co-creator and co-writer of Peter Kay's Car Share, the BBC One sitcom that won a BAFTA and was the biggest British sitcom to premiere on any channel since 2011.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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