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P90X creator & fitness expert

Tony Horton

Tony Horton helps organizations build high-performance cultures through fitness, mindset, and workplace wellbeing. Creator of P90X, Tony works with corporate audiences and all five military branches to deliver practical health, habit formation, and peak performance strategies trusted by millions worldwide.

Trusted by Orthopreneurs.com, HealthCenters, Let's Move

Tony Horton, Speaker | P90X Fitness Creator
Tony Horton

Tony Horton

Los Angeles, United States

Typical fee range

$51k–75k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Los Angeles, United States

Starting from

$51k–75k

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loading@getapeptalk.com

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+44 203 835 2929

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Tony Horton's biography

At a glance

  • Creator of the iconic P90X fitness programme
  • Trained US military personnel on 'Ripped and Ready' tours
  • Author of bestselling health and wellness books
Tony Horton is the creator of P90X, the home fitness series that became one of the best-selling workout programs in history and built a global following across more than a decade. His career began in Venice, California, where he built a personal training practice that attracted celebrity clients including Tom Petty, Billy Idol, and Annie Lennox. That foundation led to the development of P90X program and its sequels, grounded in the principles of consistency, intensity, and variety that Tony calls the cornerstones of lasting physical change. Tony is the author of Bring It, Crush It!, and The Big Picture: 11 Laws That Will Change Your Life. He has trained members of all five U.S. military branches through his "Ripped and Ready" tours and worked alongside Michelle Obama's "Let's Move" campaign. His Power Nation Fitness platform and newest program, PowerSync 60, continue to reach new audiences. The same framework Tony applies to physical performance translates directly to the corporate environment. His keynotes draw on the disciplines of goal setting, purposeful planning, and mindset resilience to help teams build sustainable high-performance habits. He has worked with Fortune 500 companies, universities, and the US military, providing clear frameworks for building consistent habits, practical tools for aligning nutrition, mindset, and movement, and a renewed sense of what is possible at any age. If your audience needs a practical reset on energy, habits, and performance, Tony delivers a framework they can action the same day.

Tony's showreel and videos

Topics, sessions and talks

11 Laws That Will Change Your Life
Most people know what they want but struggle to build a life that reflects it. Tony Horton's most-requested keynote draws directly from his best-selling book The Big Picture, translating the 11 laws behind P90X into a framework for personal and professional change. Through his own story and those of clients ranging from Hollywood names to everyday people, Tony walks audiences through how to find their purpose, build a plan, and use consistency, intensity, and variety to sustain it.
Revive And Thrive
Most wellness presentations tell people what to do. Revive and Thrive takes audiences through the why behind it. Tony Horton leads an interactive self-discovery journey covering the five pillars of a healthy life — fitness, nutrition, supplementation, mindfulness, and rest — and gives practical, specific guidance on each one. Audiences leave with clarity on what has been holding them back, and a concrete set of tools to reorganize their habits, manage stress, and sustain energy long-term.

Why we recommend booking Tony

Tony brings 30 years of proven programming and a track record that spans Hollywood, Capitol Hill, and the US military. His approach connects physical discipline directly to mindset, stress management, and goal achievement, giving audiences a practical framework they can apply the moment they leave the room.

Check Tony's availability

Trusted by Orthopreneurs.com, HealthCenters, Let's Move

Testimonials

Tony Horton delivered an incredible virtual keynote at the Orthopreneurs Summit! His energy was infectious, and he truly captivated our audience with his inspiring message. He not only motivated but also empowered everyone to take charge of their goals. Tony's dynamic presence and practical insights left a lasting impact on our attendees, who were buzzing with enthusiasm long after the event ended. We couldn't have asked for a more engaging speaker!

Mike Vidikan

Director, Orthopreneurs

Tony was a pleasure to work with and his team was organized and kind. Tony arrived on time and took the time to speak to the attendees and take pictures. Then he led a workout in a space that was not ideal and he did fantastic! I was so impressed with how easy Tony made it look. As an event organizer and as the Director of HealthCenters, I was thankful to work with such a great team.

Andrea Siebert

Director of Memberships and Operations, HealthCenters

Featured Projects

Tony Horton - The Big Picture book cover
Tony Horton - Crush It! book cover
Tony Horton - Bring It! book cover

frequently asked questions

Something we've not covered here?

How do I book Tony Horton for my next event?
Email tony.horton@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Tony's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Tony Horton's speaking style like?
Tony Horton structures his keynotes around the 11 laws from his book The Big Picture, applying the P90X principles of consistency, intensity, and variety as a transferable framework for habit-building and performance in professional contexts.
What topics does Tony Horton specialise in?
Tony Horton speaks on personal and professional change, wellness and habit formation, and goal setting and mindset resilience. He is the creator of P90X, one of the best-selling home fitness programmes in history, and the author of The Big Picture, Bring It, and Crush It!
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

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What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.