Available to book
Xevi Pujolar
Xevi Pujolar helps organisations make faster, better decisions under pressure. A former Formula One Racing Director, he is a leadership speaker specialising in high-performance teams and data-driven execution, recognised for leading Sauber to its best championship result in a decade.
Xevi Pujolar is a former Formula One Racing Director and senior engineering leader, with more than 25 years shaping decision-making under pressure at the highest level of international motorsport.
Across 23 years in Formula One, including roles at Jaguar, Williams, Toro Rosso, and Sauber, he built and led high-performance engineering teams making high-stakes calls under extreme time pressure, culminating in his role as Racing Director, where he led Sauber to its best Constructors' Championship result in a decade.
Xevi translates the systems behind Formula One performance, not just the results, into practical lessons for business leaders navigating change, transformation, and scale. Having worked directly alongside elite drivers, including Max Verstappen, Kimi Räikkönen, and Charles Leclerc, and Formula One team principals, he brings a view built across four Formula One teams, spanning the human, technical, and leadership dimensions of performance under pressure.
Audiences leave with a practical model for decision-making under pressure, an understanding of how elite teams stay aligned through rapid change, and ways to apply data-driven execution to their own organisations. His perspective is grounded in Sauber's transformation from the back of the grid to fastest pit stops in 2024.
Book Xevi to bring Formula One's discipline under pressure directly into the room for your leadership audience.
Topics, sessions and talks
What does it take to perform when every decision matters? Drawing on more than two decades at the highest level of Formula One, Xevi Pujolar shows how elite teams prepare, align, and execute under extreme pressure. He translates the principles behind race-day performance into practical lessons for business leaders, covering the discipline required to stay decisive and aligned when speed, complexity, and uncertainty are working against you, drawn from real experience at the pinnacle of motorsport.
How do organisations maintain speed and clarity while restructuring, scaling, or navigating major change? Drawing on his experience leading Formula One engineering organisations, including Sauber's transformation towards Audi's entry, Xevi Pujolar explores how clear decision rights, accountability, communication, and operating structures let organisations change without losing execution. He shows leaders how to redesign these structures under real time pressure so transformation and delivery can run in parallel.
Talent alone does not create performance. Formula One requires drivers, engineers, strategists, mechanics, and leaders to operate as one system, and Xevi Pujolar has spent 23 years building that system under race-day pressure. He explores how to eliminate organisational fragmentation, build trust and accountability, and turn a group of exceptional individuals into a team capable of consistently delivering at the highest level, whatever the industry, from the pit lane to the boardroom.
Formula One has operated for decades in a world of real-time telemetry, simulation, predictive modelling, and data-driven decision-making. Xevi Pujolar explores how leaders can combine AI, data, technology, and human judgement to make faster, better decisions, while avoiding the trap of having more information but less clarity. Drawing on his experience with real-time data, simulation, digital twins, and decision systems in Formula One, he translates these principles for leaders navigating today's AI-driven business environment.
What happens when a team becomes so aligned that it operates almost as a single system? Drawing on Formula One environments, where hundreds of decisions and actions must synchronise in real time, Xevi Pujolar explores the conditions behind group flow: clarity, trust, preparation, communication, and shared purpose. He shows leaders how to build these conditions within their own organisations, so teams can perform under pressure without losing coordination, a discipline he has watched hold under the highest possible stakes.
often considered together
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Strategic Decision Making
High Performance
Effective Leadership
Peter Crolla
Team Building
Workplace Culture
Accountability
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Effective Leadership
Risk Management
Innovation
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