Available to book
Peter Crolla
Team Building
Workplace Culture
Accountability
Transform Formula One operations with Peter Crolla, speaker and motorsport engineering expert. Peter works with organisations to enhance team management, sporting governance, and environmental sustainability, delivering F1 insights from his leadership at Haas Formula One team.
Motorsport
World Earth Day
World Environment Day
Innovator
STEM
Business Leader
Environmentalist
Formula One
Peter Crolla is a British Formula One engineer managing the trackside operations at the Haas Formula One team, and an engaging public speaker.
Peter began his motorsport career in 2004 as a data engineer for Team Dynamics in the British Touring Car Championship. After one year, he moved to Fortec Motorsport, where he worked as a race engineer for two years before becoming team manager from 2007 to 2010. In 2011, he returned to Team Dynamics as team manager, a position he held for three years before joining McLaren Racing as garage team leader.
In 2015, Crolla joined the Haas F1 Team as race team co-ordinator, becoming the team's 14th employee. He was promoted to team manager in September 2017 and now oversees garage operations and sporting governance, liaising with Michael Masi and the FIA on sporting matters. His role has guided Haas, America's only Formula 1 team, towards success.
Peter holds a Motorsports Engineering & Management degree, which laid the foundation for his career. His engineering skills and race experience have been pivotal in his roles, particularly as team manager for the Fortec Renault World Series Team. During his time with Team Dynamics, he contributed to multiple BTCC championships, solidifying the team's reputation in racing.
At McLaren, Peter worked alongside notable drivers like Jenson Button and Fernando Alonso, gaining valuable experience in a high-pressure environment. His transition to Haas marked a significant challenge, as he was tasked with building the team from the ground up. Under his leadership, Haas achieved notable milestones, showcasing his strategic skills and ability to lead effectively.
Peter Crolla's influence extends beyond the track. As a liaison with the FIA, he ensures the team adheres to the sport's regulations, minimising the risk of errors. He works closely with Team Principal Guenther Steiner, making critical decisions on the pit wall that can influence race outcomes.
Alongside Haas teammate Gary Foote, Peter is committed to environmental sustainability. He has played a key role in guiding Haas towards achieving the FIA Three-Star Environmental Accreditation, reflecting the team's dedication to positively impacting the environment.
Peter's journey in motorsport is inspirational. It demonstrates the importance of pursuing one's passions and overcoming challenges. His contributions to the Haas F1 Team and the broader motorsport community highlight his dedication and expertise, making him a significant figure in the industry.
Book Peter Crolla as a speaker to inspire your team with his journey from grassroots motorsport to leading Haas F1. His insights on resilience, teamwork, and sustainability will motivate your audience to pursue excellence and embrace challenges, igniting ambition and fostering a culture of innovation within your organisation.
often considered together
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frequently asked questions
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Email peter.crolla@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Peter's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
No concrete session description or speaking format information is available for Peter Crolla.
Peter Crolla speaks on team building, sustainability and accountability in high-performance motorsport environments, drawing on his career across Formula One, BTCC and junior single-seater racing. He currently serves as Trackside Operations Manager at the Haas F1 Team, having joined as the team's 14th employee in 2015 and progressed to overseeing garage operations, sporting governance and FIA liaison.
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