Peter Crolla is a British Formula One engineer managing the trackside operations at the Haas Formula One team, and an engaging public speaker.
Peter began his motorsport career in 2004 as a data engineer for Team Dynamics in the British Touring Car Championship. After one year, he moved to Fortec Motorsport, where he worked as a race engineer for two years before becoming team manager from 2007 to 2010. In 2011, he returned to Team Dynamics as team manager, a position he held for three years before joining McLaren Racing as garage team leader.
In 2015, Crolla joined the Haas F1 Team as race team co-ordinator, becoming the team's 14th employee. He was promoted to team manager in September 2017 and now oversees garage operations and sporting governance, liaising with Michael Masi and the FIA on sporting matters. His role has guided Haas, America's only Formula 1 team, towards success.
Peter holds a Motorsports Engineering & Management degree, which laid the foundation for his career. His engineering skills and race experience have been pivotal in his roles, particularly as team manager for the Fortec Renault World Series Team. During his time with Team Dynamics, he contributed to multiple BTCC championships, solidifying the team's reputation in racing.
At McLaren, Peter worked alongside notable drivers like Jenson Button and Fernando Alonso, gaining valuable experience in a high-pressure environment. His transition to Haas marked a significant challenge, as he was tasked with building the team from the ground up. Under his leadership, Haas achieved notable milestones, showcasing his strategic skills and ability to lead effectively.
Peter Crolla's influence extends beyond the track. As a liaison with the FIA, he ensures the team adheres to the sport's regulations, minimising the risk of errors. He works closely with Team Principal Guenther Steiner, making critical decisions on the pit wall that can influence race outcomes.
Alongside Haas teammate Gary Foote, Peter is committed to environmental sustainability. He has played a key role in guiding Haas towards achieving the FIA Three-Star Environmental Accreditation, reflecting the team's dedication to positively impacting the environment.
Peter's journey in motorsport is inspirational. It demonstrates the importance of pursuing one's passions and overcoming challenges. His contributions to the Haas F1 Team and the broader motorsport community highlight his dedication and expertise, making him a significant figure in the industry.
Looking for a workshop that perfectly fits your company's unique goals and values? PepTalk can create fully customised expert-led workshops tailored to your objectives, company culture, and strategic ambitions with the expert of your choice. Whether you need to foster innovation, strengthen leadership, or enhance teamwork, these bespoke programs are crafted to deliver impactful results.
In Formula One, success relies on exceptional teamwork, with over a thousand staff collaborating under immense pressure. Engineers, pit crews, and others work seamlessly to meet strict safety, reliability, and performance standards. A culture of accountability, responsibility, and open communication is key to staying aligned in a rapidly changing environment. Discover how to apply F1’s teamwork principles — excellence, innovation, and adaptability — to your own team for continuous success.
Formula One aims for carbon neutrality by 2030, with plans to eliminate fossil fuels by 2024. Already using AI in manufacturing and race strategy, F1 has run petrol-electric hybrid engines since 2014, including the most energy-efficient ever produced. The sport is pioneering green technologies to decarbonize the industry and impact wider transport sectors. F1’s commitment to eliminating emissions tells a powerful story of profound change and environmental sustainability.
