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Navigate technological disruption and understand the societal impact of digital platforms with Zeynep Tufekci, sociologist and technology and society expert. Zeynep helps organizations interpret the influence of social media, algorithms, and emerging technologies on public discourse and decision-making. Princeton professor, New York Times contributor, and 2022 Pulitzer Prize finalist.

Trusted by Princeton University, The New York Times, Harvard's Berkman Klein Center

Zeynep Tufekci
Zeynep Tufekci

Zeynep Tufekci

Chapel Hill, United States

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Zeynep Tufekci

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Chapel Hill, United States

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Zeynep Tufekci's biography

At a glance

  • Technology and society researcher at Princeton University
  • Pulitzer Prize finalist for pandemic commentary
  • Author of Twitter and Tear Gas on digital protest movements

Zeynep Tufekci analyzes the complex interplay between technology, society, and politics, offering unique insights drawn from her dual background in computer programming and social science.


As the Henry G. Bryant Professor of Sociology and Public Affairs at Princeton University, Zeynep contributes regularly to The New York Times and authored the influential book "Twitter and Tear Gas." Her pandemic commentary earned her recognition as a 2022 Pulitzer Prize finalist, complementing her work as a faculty associate at Harvard's Berkman Klein Center.


Zeynep helps organizations navigate digital transformation by illuminating how platforms and algorithms reshape public discourse and decision-making. Her research provides practical frameworks for addressing misinformation, enhancing public communication strategies, and building trust in rapidly evolving technological landscapes. She translates complex technical concepts into actionable insights for leaders facing unprecedented digital challenges.


Audiences gain concrete tools for evaluating digital risks, implementing transparent technology policies, and fostering meaningful engagement across digital platforms. Zeynep equips decision-makers with strategies to anticipate technological impacts while maintaining ethical standards and organizational resilience in an increasingly connected environment.


Book Zeynep for clear, evidence-based guidance on leading effectively amid technological disruption and digital transformation.

Zeynep's showreel and videos

Why we recommend booking Zeynep

Zeynep Tufekci, Princeton's distinguished professor and Pulitzer Prize finalist, brings unparalleled expertise in decoding how technology reshapes society, equipping organizations with practical frameworks to navigate digital transformation and combat misinformation. Book Zeynep to gain actionable strategies for maintaining ethical standards while building organizational resilience in our increasingly connected world.

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Trusted by Princeton University, The New York Times, Harvard's Berkman Klein Center

Featured Projects

Twitter And Tear Gas

frequently asked questions

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How do I book Zeynep Tufekci for my next event?

Email zeynep.tufekci@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Zeynep's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Zeynep Tufekci's speaking style like?

Zeynep Tufekci draws on her dual background in computer programming and social science to translate research findings into practical frameworks, grounding her analysis in empirical evidence rather than speculation. She structures her sessions around the mechanisms by which platforms and algorithms reshape public discourse, equipping audiences with tools to evaluate digital risks and implement technology policy.

What topics does Zeynep Tufekci specialise in?

Zeynep Tufekci speaks on the intersection of technology and society, digital platforms and public discourse, misinformation and communication strategy, and AI ethics and governance. She is the Henry G. Bryant Professor of Sociology and Public Affairs at Princeton University, a Pulitzer Prize finalist for her pandemic commentary, and the author of Twitter and Tear Gas.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.