Key points: In this PepTalk webinar, Dr Mark Bloomfield explains how organisations can close the growing gap between AI ambition and execution: 83% of companies call AI a strategic priority, yet most remain stuck at pilot stage. For HR and People leaders, closing that gap is as much about workforce readiness, trust and engagement as it is about the technology itself.
Why AI implementation matters for modern organisations
Artificial intelligence is reshaping how organisations operate, but many struggle to move beyond proof-of-concepts to measurable outcomes. For HR and People leaders, AI influences talent acquisition, employee experience, workforce planning and organisational design, so implementation choices determine whether you gain competitive advantage or fall behind.
Successful adoption is not only technical: it requires cultural alignment, ethical clarity, change management and clear communications that bring people along.
How organisations accelerate AI adoption
Leadership offsites to develop a unified AI strategy across the C-suite
All-hands meetings that demystify AI for the workforce
People-team away days exploring workforce evolution and digital workplace transformation
In-house manager training to build AI literacy at the frontline
HR leadership summits focused on AI's impact on talent management
Inside the PepTalk webinar with Dr Mark Bloomfield
In this PepTalk webinar, Dr Mark Bloomfield lays out a practical framework for thinking with AI rather than handing decisions over to it. He argues that leaders should treat AI as a thinking partner, not a shortcut, and use it to sharpen judgment, stretch creativity, and challenge bias.
Mark shows how teams can build a structured dialogue with AI. This includes running friction audits to find fast operational wins, creating an "AI NED" to probe weak assumptions, and using simulations to rehearse decisions before they go live. He draws on Edward de Bono's approach to parallel thinking to show how AI can help teams test ideas from multiple perspectives before committing.
His core point is blunt. Competitive advantage will not come from using AI the fastest. It will come from using it the smartest.
Dr Mark Bloomfield (Fellow, Cambridge Judge Business School) combines academic rigour with hands-on implementation experience. His advisory work with organisations such as Vodafone, BUPA, Unilever and Pfizer informs practical, actionable frameworks for scaling AI initiatives. Read more about his background in Turbulence: Introducing Dr Mark Bloomfield.
Mark addresses both technical and human dimensions of AI adoption, covering machine intelligence and architecture, AI ethics, workforce implications, change management and communication, translating complex ideas into business language for both technical and non-technical audiences.
What Mark helps organisations achieve
Identify high-value AI use cases and prioritise investment
Design organisational structures and governance for successful AI adoption
Build AI literacy across leadership, managers and employees
Create change-management and communications plans that build buy-in
Bring AI expertise directly to your teams
Bringing experienced speakers into your organisation creates sustained value beyond a single event: accelerating understanding, building leadership alignment and creating momentum for execution. Suitable formats include staff conferences, culture weeks, employee engagement initiatives, policy rollouts and ERG activations.
Frequently Asked Questions
What is the PepTalk webinar with Mark Bloomfield about?
The webinar sets out a practical framework for using AI as a thinking partner rather than a decision-maker, covering friction audits, an "AI NED" model for stress-testing assumptions, and simulation-based rehearsal for high-stakes decisions.
Can I still watch the webinar?
Yes. The full recording is embedded above, so you can watch it in your own time rather than needing to register for a live session.
How can I book Dr Mark Bloomfield or a similar AI speaker?
Book Dr Mark Bloomfield or another AI and technology expert to move from AI ambition to execution with practical frameworks and actionable insight.
Kelly, Client Partner for PepTalk has 15+ years of experience in Talent and Employer Branding at top e-commerce brands. A qualified coach, she helps organisations support their employees, enhance learning, develop skills, and drive career and personal growth.
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