B2B marketing is shifting fast. Real voices beat corporate polish. Here’s why Alex Lieberman is the voice modern brands should be hiring to stay relevant.
Ant Cauchi
News & insights
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December 31, 2025
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B2B marketers have spent months comparing notes on what's actually working in social right now, and the consensus keeps landing in the same place: the next wave of B2B social and influence isn't led by brand accounts, it's led by people. Corporate polish is out. Real voices are in.
Hire Voices That Actually Move People
Marketers are abandoning sterile company updates in favour of authentic storytelling, founder videos, and opinion-led content. Employee and founder voices are consistently outperforming brand-only content, a shift that tracks with what audiences actually respond to.
This shift acknowledges that audiences trust people more than logos. Decision-makers want to hear from expert voices who've actually built something, failed at something, and learned what works.
That's where influencers like Alex Lieberman come in.
From Newsletter to $75M Exit
Alongside Austin Rief, Alex Lieberman co-founded Morning Brew, the business media brand that grew from a college side project into a business acquired by Insider in a deal reported at around $75 million. His following now spans hundreds of thousands of people across LinkedIn, X, and YouTube.
What sets Alex apart isn't just scale. It's how he's built community through transparency and real insight. He shares what most leaders won't: the trade-offs behind rapid growth, the emotional toll of scaling, and how to communicate with clarity in a noisy market.
That kind of honesty cuts through the clutter, especially for B2B audiences tired of generic "leadership content."
Why B2B Brands Are Riding the Next Wave of Influence
The smartest brands are already taking a page from the B2C creator economy, partnering with trusted business voices to build credibility and connection.
Influencers like Alex go beyond basic storytelling. They're strategic amplifiers who help brands:
Speak to audiences with built-in trust and relevance
Translate technical or abstract ideas into stories that land in both hearts and minds
Humanise corporate messages through genuine perspective
Bridge marketing, leadership, and culture in one authentic voice
Provide cut-through in a market flooded with generic AI-generated content
Are pre-vetted and pre-trusted by your audience
In practice, this usually looks less like a scripted brand video and more like a fireside chat, a moderated panel, or a short keynote-plus-Q&A session, formats that let a founder speak candidly instead of reciting talking points.
If your company is still relying on faceless brand updates, you're missing the moment. Here's where to start:
Book credible creators: Bring in influencer speakers like Alex Lieberman who live and breathe the space your customers care about.
Host conversations, not campaigns: Think fireside chats, podcasts, or short-form Q&A sessions instead of polished product videos.
Empower your own people: Use external influencer voices like Alex, Grace Beverley, Gary Vaynerchuk or Nick Miaritis to model how your team can create their own thought leadership with substance.
These strategies don't just drive engagement, they build authority and trust over time.
Frequently Asked Questions
What's the difference between booking an influencer and a traditional keynote speaker?
A traditional keynote is built around a single prepared talk. Business influencers like Alex Lieberman tend to work best in more conversational formats, fireside chats, panels, or Q&A-led sessions, because their credibility comes from an ongoing, unscripted relationship with their audience rather than a rehearsed narrative.
How do you book a business influencer for a corporate event?
The process is the same as booking any PepTalk speaker: share your brief, PepTalk shortlists suitable influencer speakers based on audience and topic fit, and the format gets refined before the booking is confirmed.
What formats work best for influencer-led B2B content?
Fireside chats and moderated panels tend to outperform straight keynotes for this kind of content, since they let the speaker respond to real questions in real time rather than deliver a fixed script, which is closer to how their audience already knows them online.
The PepTalk Take
The B2B landscape is overdue for authenticity. It's not enough to "show up" on social media. You need people who can lead meaningful conversations that buyers actually want to be part of.
Alex Lieberman represents the next wave of B2B influence: smart, credible, transparent, and genuinely human. If your brand is serious about cutting through, it's time to stop promoting posts and start promoting people. Learn more and book Alex Liebermanas a speaker or brand partner. Email us at hello@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US). Remember, it's always a good time to get a PepTalk!
Ant Cauchi is PepTalk’s co-founder and a digital veteran with over 25 years of experience. A true Londoner at heart, now based in New York City, Ant has spent his career turning ideas into impact. With a background in marketing communications, new media, and creative direction, he has created award-winning campaigns for iconic brands and artists including Queen, The Beatles, and Radiohead. Before PepTalk, he co-founded Outside Line, a pioneering digital agency.
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