B2B marketing is shifting fast. Real voices beat corporate polish. Here’s why Alex Lieberman is the voice modern brands should be hiring to stay relevant.
Ant Cauchi
News & insights
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December 31, 2025
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B2B marketers have spent months comparing notes on what's actually working in social right now, and the consensus keeps landing in the same place: the next wave of B2B social and influence is led by people. Founders, operators and employees with real voices are pulling ahead of polished brand accounts.
Why are B2B brands turning to founder and expert voices?
Marketers are moving away from sterile company updates towards authentic storytelling, founder videos, and opinion-led content. Employee and founder voices are consistently outperforming brand-only content, a shift that tracks with what audiences actually respond to.
This shift acknowledges that audiences trust people more than logos. Decision-makers want to hear from expert voices who've actually built something, failed at something, and learned what works.
That's where influencers like Alex Lieberman come in.
Who is Alex Lieberman?
Alongside Austin Rief, Alex Lieberman co-founded Morning Brew, the business media brand that grew from a college side project into a business acquired by Insider in a deal reported at around $75 million. His following now spans hundreds of thousands of people across LinkedIn, X, and YouTube.
What sets Alex apart is how he's built community through transparency and real insight. He shares what most leaders won't: the trade-offs behind rapid growth, the emotional toll of scaling, and how to communicate with clarity in a noisy market.
That kind of honesty cuts through the clutter, especially for B2B audiences tired of generic "leadership content."
Why are B2B brands partnering with business influencers?
The smartest brands are already taking a page from the B2C creator economy, partnering with trusted business voices to build credibility and connection.
Influencers like Alex act as strategic amplifiers who help brands:
Speak to audiences with built-in trust and relevance
Translate technical or abstract ideas into stories that land in both hearts and minds
Humanise corporate messages through genuine perspective
Bridge marketing, leadership, and culture in one authentic voice
Provide cut-through in a market flooded with generic AI-generated content
Reach an audience that has already vetted and trusts them
In practice, this usually looks like a fireside chat, a moderated panel, or a short keynote-plus-Q&A session, formats that let a founder speak candidly and respond to the room.
If your company still relies on faceless brand updates, you're missing the moment. Here's where to start:
Book credible creators: Bring in influencer speakers like Alex Lieberman who live and breathe the space your customers care about. Booking through PepTalk or a reputable B2B influencer agency like Credible means the creator is vetted, matched to your audience, and the contract and delivery are handled for you.
Host conversations: Think fireside chats, podcasts, or short-form Q&A sessions that give buyers something to take part in.
Back your own people: Use external influencer voices like Alex, Grace Beverley, Gary Vaynerchuk or Nick Miaritis to model how your team can create their own thought leadership with substance.
These strategies drive engagement and build authority and trust over time.
Frequently Asked Questions
What's the difference between booking an influencer and a traditional keynote speaker?
The main difference between booking an influencer and a traditional keynote speaker is the format. A traditional keynote is built around a single prepared talk, while business influencers like Alex Lieberman tend to work best in conversational formats such as fireside chats, panels or Q&A-led sessions, because their credibility comes from an ongoing, unscripted relationship with their audience.
How do you book a business influencer for a corporate event?
You book a business influencer for a corporate event the same way you book any PepTalk speaker: share your brief, PepTalk shortlists suitable influencer speakers based on audience and topic fit, and the format gets refined before the booking is confirmed. For brand partnerships and ambassador programmes beyond the event itself, Credible, a PepTalk company, represents B2B creators and handles the brief through to delivery.
What formats work best for influencer-led B2B content?
The formats that work best for influencer-led B2B content are fireside chats and moderated panels. They let the speaker respond to real questions in real time, which is closer to how their audience already knows them online.
The PepTalk Take
The B2B landscape is overdue for authenticity. Showing up on social media is the baseline. Brands need people who can lead meaningful conversations that buyers actually want to be part of.
Alex Lieberman represents the next wave of B2B influence: smart, credible, transparent, and genuinely human. If your brand is serious about cutting through, it's time to start promoting people. Learn more and book Alex Liebermanas a speaker or brand partner, or send us a message. Remember, it's always a good time to get a PepTalk!
Ant Cauchi is PepTalk’s co-founder and a digital veteran with over 25 years of experience. A true Londoner at heart, now based in New York City, Ant has spent his career turning ideas into impact. With a background in marketing communications, new media, and creative direction, he has created award-winning campaigns for iconic brands and artists including Queen, The Beatles, and Radiohead. Before PepTalk, he co-founded Outside Line, a pioneering digital agency.
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