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Bart De Langhe
Unlock your organization's potential for informed decision-making with Bart De Langhe, speaker, Professor of Marketing.
Bart De Langhe is a prominent behavioural scientist focusing on the intersection of data, artificial intelligence, and human intelligence to enhance organisational decision-making. His expertise in the psychology of marketing enables him to guide companies in refining their data strategies, ultimately driving growth and cultivating customer loyalty.
With a solid academic foundation, Bart holds the position of Professor of Marketing at both KU Leuven and Vlerick Business School. His contributions to the field have been recognised through accolades such as being named one of the 2021 Best 40 Under 40 Professors by Poets & Quants. This recognition underscores his influence and commitment to advancing marketing education and practice.
Bart's journey has not been without challenges. Navigating the rapidly evolving landscape of data and technology, he has consistently sought to bridge the gap between analytical insights and human behaviour. His work emphasises understanding consumer psychology in an age where data-driven decisions are paramount.
In addition to his teaching and research, Bart released "Decision-Driven Analytics" in 2024. Drawing on his extensive experience and research in the field, the book further illuminates the principles of effective decision-making in data analytics.
Through his academic and professional endeavours, Bart De Langhe continues to shape the conversation around marketing and data strategy, making him a valuable voice in the industry. His insights are particularly relevant for those looking to navigate the complexities of modern marketing and leverage data for strategic advantage.
Bart cuts through the hype of data and AI to show you how to make smarter, human-driven decisions that move the needle. He teaches leaders how to define decisions first, then use data as a tool, not a crutch, to drive better outcomes. If you want your team to master data and AI without losing sight of human judgment, Bart is essential.
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frequently asked questions
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Bart De Langhe draws on his academic research in behavioural science and marketing psychology to frame sessions around the relationship between data analytics and human decision-making, grounding his arguments in findings from his work at KU Leuven and Vlerick Business School. His 2024 book Decision-Driven Analytics serves as a structural reference point for his speaking content, translating research into frameworks organisations can apply to data strategy and consumer behaviour.
Bart De Langhe speaks on behavioural science and decision-making, the psychology of marketing, and the intersection of data and artificial intelligence in organisational strategy. He is Professor of Marketing at KU Leuven and Vlerick Business School, was named one of Poets & Quants' Best 40 Under 40 Professors in 2021, and published Decision-Driven Analytics in 2024.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
