
Daan van Rossum
Transform workplace productivity with Daan van Rossum, speaker and AI workplace transformation expert. Daan works with global businesses to integrate AI, enhance employee experience, and optimize hybrid work, delivering insights featured in The New York Times, Harvard Business Review, and trusted by Apple, Toyota, and Amazon.

Amsterdam, Netherlands
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At FlexOS's Lead with AI programme, Daan has equipped business leaders from companies such as Apple, Toyota, L’Oréal, and Amazon with the knowledge and skills to implement AI effectively through the programme’s courses, community, podcast, and newsletter.
Daan’s expertise stems from over 25 years in strategy, leadership, and innovation. Before founding FlexOS, he was CEO of Dreamplex, where he designed and delivered workplace experiences focused on attracting, engaging, and retaining top talent. Prior to that, he spent nearly a decade at Ogilvy as Regional Strategy & Innovation Director, working across Amsterdam, New York, Chicago, Singapore, and Ho Chi Minh City.
A sought-after speaker, Daan delivers keynotes on AI, hybrid work, and the future of leadership. His research-driven approach, combined with practical insights, makes him a trusted advisor to companies looking to stay ahead in an era of rapid change.
Topics, Sessions And Talks
In this talk, Daan van Rossum guides attendees through the steps of building a successful AI roadmap. He shares insights on aligning AI initiatives with business goals, from identifying opportunities to managing risk and measuring ROI. With real-world examples, Daan provides a clear framework for companies looking to implement AI strategically. Attendees will learn how to create a customised AI roadmap that drives sustainable success within their organisation.
In this talk, Daan van Rossum explores the transformative potential of AI in organisations, highlighting how it can drive positive change across various departments. He discusses real-world applications of AI that improve efficiency, enhance customer experiences, and foster innovation. With a focus on practical implementation, Daan demonstrates how AI can create long-term value while overcoming common barriers. Attendees will learn how to leverage AI to optimise processes, increase productivity, and position their organisation for future success.
Daan van Rossum explores how leaders can harness the power of AI to boost decision-making and drive growth. This session emphasises leadership’s role in AI integration, focusing on strategic applications that streamline processes and improve business outcomes. By offering concrete examples, Daan shows how AI can enhance productivity and foster innovation. Attendees will leave with practical insights on using AI to improve leadership effectiveness and organisational performance.
In this session attendees will dive into the expansive realm of artificial intelligence (AI) and its significant impact on shaping the future. The discussion will cover the latest advancements in AI technology and its broad applications across different sectors, highlighting both the opportunities and challenges that come with pioneering AI. Through this exploration, the session aims to provide a comprehensive understanding of how AI can revolutionize businesses and society at large. Participants will leave with a deeper appreciation of AI's potential and be inspired to harness this transformative technology in their endeavors.
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