Available to book
Dan Bennett
Dan Bennett helps organisations use behavioural science to change what customers and employees do. The global lead for Behavioural Science at Ogilvy Consulting has run 1,000+ behaviour-change projects for brands including Google, Spotify and Coca-Cola.
Dan Bennett leads Behavioural Science at Ogilvy Consulting globally, turning the science of human behaviour into practical ideas organisations can use to change what customers and employees do.
Dan has overseen more than 1,000 behaviour-change projects for over 100 brands and organisations, including Google, Spotify, Meta, Amazon, Coca-Cola, Nestlé and Unilever, across technology, healthcare, financial services, consumer goods, travel and the public sector. His work has been recognised by Cannes Lions, the IPA and Creative Circle. He writes a column for Marketing Week and curates Nudgestock, Ogilvy's global behavioural science festival, alongside Rory Sutherland, reaching an audience of more than one million.
He's spent his career applying behavioural science at scale to real commercial and societal problems, so his examples come from projects he's run himself. He has spoken in more than 20 countries, including at Harvard, London Tech Week, and SXSW London, and his talks combine psychology, surprising real-world examples and practical tools.
Audiences come away understanding why people really behave as they do, how to spot the hidden forces behind decisions, and how to use that insight to design better products, experiences, communications, and workplaces. His sessions are interactive, and he's as comfortable with an after-dinner slot as a big conference keynote.
Book Dan when your audience needs to change behaviour, whether that's customers, colleagues or a whole organisation.
Topics, sessions and talks
Most organisations try to change behaviour with logic, information, and incentives. Behavioural science reveals the much wider set of forces shaping what people really do. Dan Bennett introduces a practical way of thinking about human behaviour, drawn from more than one thousand behaviour-change projects for brands including Google, Spotify, and Unilever. Through surprising real-world examples and simple tools, Dan helps audiences spot the hidden influences on everyday decisions and design smarter, more human solutions to real business problems.
The success of AI transformation depends on how people think, feel, and behave around new technology. Dan Bennett explores why some people embrace AI, others resist it, and many use it in ways leaders never intended. Drawing on his work leading behavioural science at Ogilvy Consulting, Dan shows how organisations can build trust, reduce friction, and create the conditions for adoption to take hold. Leaders leave with practical behavioural levers for turning AI investment into confident, everyday use.
What makes a brand change what people actually do? Dan Bennett explores the psychology of attention, choice, persuasion, and decision-making, drawing on behaviour-change work for Coca-Cola, Nestlé, Amazon, and other global brands. As curator of Nudgestock, Ogilvy's global behavioural science festival, Dan shares surprising examples of how small shifts in context and framing can reshape behaviour. Marketers and brand leaders come away with practical principles for building communications that are more effective, distinctive, and human.
Customer experience is shaped as much by psychology as by process. Dan Bennett reveals how expectations, emotion, memory, and context influence the way people experience brands, and why the moments customers remember matter most. Using real-world examples from sectors including travel, financial services, and technology, Dan shows how small behavioural changes can make experiences feel better and be remembered more positively. Teams gain practical ideas for designing customer journeys that build stronger, longer-lasting relationships.
Changing an organisation means changing behaviour. Dan Bennett explores why transformation programmes so often stall and what behavioural science reveals about the hidden barriers to new ways of working. Drawing on more than one thousand behaviour-change projects across the private and public sectors, Dan shows how leaders can overcome resistance, shift culture, and improve adoption through small, well-designed interventions. Leaders come away with practical tools for making change feel easier, more natural, and far more likely to stick.
Testimonials
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frequently asked questions
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To book Dan Bennett, email dan.bennett@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Dan's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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