Available to book
Transform team performance with Sir Dave Brailsford, speaker and marginal gains pioneer. Dave works with organisations to implement data-driven strategies and build winning cultures, delivering Olympic gold medal expertise and proven business transformation methods.


Sir Dave Brailsford revolutionised British cycling with his "marginal gains" philosophy, transforming a struggling program into a global powerhouse.
As Performance Director of British Cycling from 2003, he led the team to unprecedented Olympic success — eight gold medals at both Beijing 2008 and London 2012, and 59 World Championship victories in just a decade.
Dave's approach is brilliantly simple yet profound: achieve 1% improvements across multiple areas that compound into remarkable results. This methodology later powered Team Sky (now Team Ineos) to multiple Tour de France victories with champions Bradley Wiggins, Chris Froome, and Geraint Thomas.
In today's business landscape, where organisations face relentless pressure to innovate and perform, Dave's insights offer a practical framework for sustainable excellence. He demonstrates how meticulous attention to detail, data-driven decision making, and holistic performance strategies create winning cultures in any competitive environment.
Knighted in 2012 and twice awarded BBC Sports Personality Coach of the Year, Dave translates his sporting success into actionable business strategies. His presentations reveal how organisations can identify their own marginal gains opportunities, build resilience through incremental progress, and develop the mindset needed for long-term success.
Bring Dave's winning formula to your team and discover how small changes can deliver extraordinary results.
Topics, sessions and talks
Dave Brailsford, known for the 1% Factor, has transformed strategies for sports teams and businesses by emphasising the significance of small achievements. He guides corporate audiences in setting realistic yet challenging goals and equips them with practical tools to reach these objectives. Attendees will learn how the concept of marginal gains can significantly enhance business performance and drive success.
Dave Brailsford shares his unique insights into British cycling, offering thrilling anecdotes from the elite sports arena. His engaging stories provide an exciting glimpse into the inner workings of the prestigious sporting team, revealing the strategies and leadership that drive success. Attendees will leave with a deeper understanding of elite cycling dynamics and the valuable lessons that can be applied to their own pursuits.
Dave Brailsford has a proven track record of developing high-performance sports teams, making him an ideal keynote and after-dinner speaker. He focuses on transforming struggling businesses into thriving entities through effective communication, peak performance strategies, and the importance of marginal gains. Attendees will learn how to cultivate the key talents within their workforce, driving success and fostering a culture of excellence.
Dave Brailsford emphasises the importance of effective leadership in both sports and corporate teams. He teaches managers how to support their teams through personal and professional challenges, fostering an environment where individuals can exceed their potential. By enhancing leadership standards, businesses can expect improved teamwork and performance. Attendees will learn practical strategies to elevate their leadership skills and drive their teams toward success.
Dave Brailsford's philosophy centers on personal development, focusing on self-improvement through marginal gains and holistic psychological and physical support. His speeches, workshops, and Q&As inspire audiences to embark on their own journeys of self-betterment. Attendees will learn practical strategies for enhancing their personal and professional lives, equipping them with the tools needed to achieve lasting growth and transformation.
Sir Dave Brailsford's revolutionary "marginal gains" philosophy transformed British cycling into a global powerhouse with 8 Olympic gold medals and 59 World Championships, offering your team a practical framework for achieving extraordinary results through small, strategic improvements. Book Sir Dave today to unlock the winning formula that can transform your organisation's performance culture and drive sustainable excellence.
Featured Projects



often considered together

Paul McVeigh
High Performance
Effective Leadership
Team Building

Andrew Trimble
High Performance
Effective Leadership
Team Building

Mike Lee
Leadership Development
High Performance
Dealing With Pressure
frequently asked questions
Something we've not covered here?
To book Dave Brailsford, email dave.brailsford@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sir Dave's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Dave Brailsford structures his presentations around the marginal gains framework, using data-driven examples drawn from his tenure with British Cycling and Team Sky to demonstrate how 1% improvements across multiple areas compound into measurable performance outcomes.
Sir Dave Brailsford speaks on marginal gains, high-performance team development, and the leadership strategies behind British Cycling's Olympic success. He served as Performance Director of British Cycling from 2003, overseeing eight gold medals at Beijing 2008, eight at London 2012, and 59 World Championship victories within a decade, and was knighted in 2012 for his contribution to the sport.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
Get the right person
Tell us what you’re working on and we’ll match you with the talent your audience won’t stop talking about.