Available to book
Gabriela Pedranti
Sustainability
Communication
Consumer Trends
Gabriela Pedranti helps organisations communicate sustainability and circularity with clarity and impact. She draws on her expertise in semiotics, communication, and cultural insight as President of the Barcelona Sustainable Fashion Association.
Thought Leader
Business Consulting
Environmentalist
Design Thinking
Fashion
Academic
Educator
Author
Podcast
Gabriela Pedranti is a communication specialist and semiotician whose work bridges cultural analysis, sustainability, and fashion. She built her career translating complex ideas about consumption and identity into practical strategies for brands and educators.
Gabriela holds a degree in communications from the University of Buenos Aires and a master's in contemporary film and audiovisual studies from Pompeu Fabra University in Barcelona. In 2009, she co-founded Semiotica Studio with Ximena Tobi, an agency offering cultural analysis and communication strategy. She has taught at IED Barcelona since 2006 and at Pompeu Fabra University since 2016, and she currently serves as President of the Barcelona Sustainable Fashion Association.
Her background in semiotics gives Gabriela a distinctive lens on how brands, products, and behaviours acquire meaning. She applies this to help organisations communicate sustainability commitments credibly, connect with audiences across generations, and design campaigns that support genuine behavioural change rather than surface-level messaging.
Audiences leave her sessions with concrete tools for reading cultural signals, building narratives that resonate with target consumers, and applying circular economy principles to their own communication strategies. Her academic grounding and industry experience give these takeaways practical weight.
Book Gabriela to bring rigorous cultural insight and a clear communication strategy to conversations about sustainability and consumer behaviour.
Topics, sessions and talks
Gabriela Pedranti examines how organisations can foster circularity and build a regenerative economy through creative design and communication strategies. Drawing on her background in semiotics and cultural analysis, she looks at how brands connect with audiences to encourage more responsible lifestyles across the full design and communication cycle. Attendees come away with practical tools for driving genuine behavioural change within their own organisations and the wider communities and markets they serve, from product design through to marketing communication.
Gabriela Pedranti focuses on the storytelling skills fashion and sustainability brands need to build a genuine following. She looks at how to create content tailored to a specific audience, tell stories that hold attention, and turn casual followers into a community that stays engaged with a circular project over time. The talk gives communication teams a practical approach to sustaining that connection long after the first post, particularly where credibility depends on consistent, honest messaging.
Gabriela Pedranti addresses the challenge companies face in conveying the values their brands represent, alongside the habits and consumption patterns customers use to define their own identities. She applies semiotics and cultural analysis to show how a product, brand, or concept comes to mean something to someone in a given context, and how that meaning shifts over time. Attendees leave with tools for reading and articulating what consumers cannot easily put into words themselves.
Gabriela combines academic training in communication and semiotics with hands-on consultancy experience through Semiotica Studio. For organisations working to communicate sustainability credibly, her cultural analysis approach offers a framework for connecting brand messaging with consumer behaviour and genuine impact.
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frequently asked questions
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Email gabriela.pedranti@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Gabriela's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Gabriela Pedranti applies semiotic and cultural analysis frameworks to show how meaning attaches to products, brands, and behaviours in specific contexts, and how that meaning shifts over time. She uses this lens to give communication teams practical tools for reading cultural signals and building narratives that support behavioural change across the full design and communication cycle.
Gabriela Pedranti applies semiotic and cultural analysis frameworks to show how meaning attaches to products, brands, and behaviours in specific contexts, and how that meaning shifts over time. She uses this lens to give communication teams practical tools for reading cultural signals and building narratives that support behavioural change across the full design and communication cycle.
Gabriela Pedranti applies semiotic and cultural analysis frameworks to show how meaning attaches to products, brands, and behaviours in specific contexts, and how that meaning shifts over time. She uses this lens to give communication teams practical tools for reading cultural signals and building narratives that support behavioural change across the full design and communication cycle.
Gabriela Pedranti's sessions cover circular economy communication strategies, sustainable and circular fashion storytelling, and semiotics applied to brand meaning-making. She co-founded Semiotica Studio in 2009 and currently serves as President of the Barcelona Sustainable Fashion Association, while holding lecturer positions at IED Barcelona and Pompeu Fabra University.
Gabriela Pedranti's sessions cover circular economy communication strategies, sustainable and circular fashion storytelling, and semiotics applied to brand meaning-making. She co-founded Semiotica Studio in 2009 and currently serves as President of the Barcelona Sustainable Fashion Association, while holding lecturer positions at IED Barcelona and Pompeu Fabra University.
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Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.
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You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.
Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.
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Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.
Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.
A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.
Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.
When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.
Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.
Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.
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Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.
Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.
Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.
Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.
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