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Performance coach & wellbeing expert

George Anderson

Transform workplace performance with George Anderson, speaker, coach, and high-performance wellbeing expert. George works with teams operating in high-pressure environments to build the capacity, consistency, and composure needed for sustainable performance. He delivers actionable success strategies and evidence-based methodologies backed by 20+ years of professional experience and ultra-endurance achievements.

Trusted by SalesForce, Visa, Red Bull

George Anderson, Speaker | High-Performance Wellbeing Coach
George Anderson

George Anderson

Oxford, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Oxford, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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George Anderson's biography

At a glance

  • Performance, resilience, and wellbeing expert
  • Author of By Design Not Default and host of the A Bit Of A Boost podcast
  • Works with teams to help improve capacity, consistency, and composure

George Anderson works with leaders and high-performing professionals in high-pressure environments who are delivering results, but feel stretched, reactive, and overloaded.


Trusted by organisations such as Red Bull Racing, Visa, AtkinsRéalis, and ServiceNow, George is brought in to help leaders and teams sustain performance when pressure is constant, priorities compete, and there’s no obvious point to slow down.


With over 20 years of hands-on experience as a wellbeing and performance coach, George helps tackle challenges such as mental overload, inconsistent energy, reactive decision-making, and the hidden cost of always being “on”. His high-performance wellbeing approach reframes wellbeing as a performance capability, helping people take ownership of their habits and design routines that elevate energy, focus and decision quality over time.


Originally trained with a master’s degree in engineering, George brings a practical, systems-led mindset to human performance, focusing on design rather than discipline. His expertise in NLP, neuroscience coaching, and positive psychology is complemented by first-hand experience operating under pressure through ultra-endurance challenges, including 100-mile ultramarathons, an Ironman, and 10 marathons in 10 consecutive days.


As the author of By Design Not Default and host of the A Bit Of A Boost podcast, George helps leaders and professionals perform well through change, without burning themselves or their teams out in the process.

George's showreel and videos

Topics, sessions and talks

The Four Mindsets Of Performance

In this keynote, George Anderson will delve into the four essential mindsets that can unlock potential for individuals and teams. Attendees will discover how to foster a growth mindset, develop adaptive resilience, embrace self-leadership, and leverage a stress advantage mindset to navigate everyday challenges. By the end of the session, participants will gain practical insights to enhance their performance and drive success in their personal and professional lives.

Sustaining Performance Under Permanent Pressure

In this keynote, George Anderson addresses the constant pressure professionals face in today's fast-paced work environment. Attendees will learn how to manage mental bandwidth, maintain performance consistency under pressure, and develop composure as a leadership advantage. Drawing on behavioural science and real-world experience, George reframes wellbeing as a performance capability, enabling participants to thrive without sacrificing their health. This keynote can be complemented with an optional 20-minute, fun and high-energy team challenge designed to create connection and bring the idea of composure under pressure to life.

Setting Great GOALS

In this session, attendees will discover how to set and achieve transformative goals that challenge them. Led by George Anderson, participants will learn to overcome self-sabotage and foster relentless forward progress using George's Great GOALS system. By the end of the session, attendees will have practical strategies to effectively pursue their ambitions and drive personal growth.

Why we recommend booking George

Book George Anderson to empower your leaders and teams with proven strategies to sustain high performance and wellbeing, even in the most demanding environments. Give your organisation the tools to thrive under pressure—secure George as your next speaker today.

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Trusted by SalesForce, Visa, Red Bull

Testimonials

George ran a wellness programme for my team at Salesforce and provided some great strategies to help them manage their energy.

Musidora Jorgensen

Head of UK Energy & Utilities, SalesForce

George's engaging style of delivery, peppered with personal insights and subject matter expertise is a winning formula … leaving his audience's inspired to take positive steps for themselves and their direct reports. Would highly recommend George for his delivery of masterclass leadership sessions

Gila Stockell

Learning & Development Consultant, Atkins

I attended a retreat that George was speaking at and was in a real rut with my health fitness when I arrived. After I heard him speak I got a huge wake up call and it really put into perspective that I needed to make some changes. The very next morning I woke up early and was straight in the gym and I've been every day since.

Carly Meyers

Founder, Made For MoreAI

Featured Projects

George Anderson - By Design Not Default book cover
George Anderson - A Bit Of A Boost book cover

frequently asked questions

Something we've not covered here?

How do I book George Anderson for my next event?

Email george.anderson@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm George's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is George Anderson's speaking style like?

George Anderson structures sessions around proprietary frameworks, most notably the Great GOALS system for goal-setting and a four-mindset model covering growth, adaptive resilience, self-leadership, and stress advantage, giving attendees a named, repeatable tool to apply after the session.

What topics does George Anderson specialise in?

George Anderson speaks on performance mindsets, sustaining output under pressure, and goal-setting frameworks. He has over 20 years of experience as a wellbeing and performance coach, working with organisations including Red Bull Racing, Visa, AtkinsRéalis, and ServiceNow, and is the author of By Design Not Default.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.