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Leadership advisor & bestselling author

Jim Lawless

Embrace organisational change and uncertainty with Jim Lawless, world-leading keynote speaker and bestselling author. Jim equips teams with practical frameworks for bold action, resilience building, and high performance under pressure. Trusted advisor to Apple, Microsoft, and Diageo, consistently ranked #1 motivational speaker outside the US by Global Gurus.

Trusted by Apple, Microsoft, Diageo

Jim Lawless, Speaker | Change & Resilience Expert
Jim Lawless

Jim Lawless

London, United Kingdom

Typical fee range

£11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£11k–25k

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loading@getapeptalk.com

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+44 203 835 2929

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Jim Lawless's biography

At a glance

  • Advises boards and elite teams on high-stakes culture and performance change
  • Proved his DARE Loop framework by becoming Britain’s deepest freediver
  • Turns “impossible” goals into practical action plans that raise team standards and performance

Jim Lawless is a world-leading keynote speaker who transforms how organisations approach change and uncertainty. His methodology, proven through his own remarkable achievements as a record-breaking freediver and journey to becoming a professional jockey in just 12 months, provides practical frameworks for bold action in rapidly changing environments.


As the bestselling author of Taming Tigers and trusted advisor to senior leaders at companies including Apple, Microsoft, and Diageo, Jim has inspired over a million people across five continents. His consistent ranking as the #1 motivational speaker outside the US in the Global Gurus public vote underscores his exceptional impact.


Jim helps organisations navigate uncertainty by equipping teams with tools to manage both the mechanics and emotions of change. His approach addresses the vulnerability and self-doubt that often derail transformation initiatives, replacing them with decisive action and agile thinking. Through compelling storytelling and lived experience, he demonstrates how to convert seemingly impossible challenges into achievable goals.


Audiences leave Jim's presentations with practical strategies for building resilience during disruption, frameworks for sustaining high performance under pressure, and actionable methods for cultivating transformational mindsets. His unique combination of business acumen and personal achievement creates immediate credibility with even the most senior leaders.


Book Jim Lawless to ignite the courage, confidence, and commitment your organisation needs to achieve outrageous goals in uncertain times.

Jim's showreel and videos

Topics, sessions and talks

The DARE Loop: How To Deliver The Impossible

In this high-impact keynote, Jim Lawless explores overcoming fear and acting boldly amidst uncertainty to achieve ambitious goals. He shares strategies for navigating challenges and pushing beyond perceived limits. Attendees will learn practical techniques to confront their fears, embrace bold actions, and tackle significant objectives they once thought unattainable. This engaging talk inspires individuals to redefine their potential and pursue their dreams with confidence.

The Next Dimension Of Leadership

Jim Lawless guides attendees in creating agile, curious, and empowered organisations, contrasting them with outdated command-and-control structures. He addresses the challenge of cultivating a culture that can adapt to an uncertain future. Participants will learn strategies to foster innovation and resilience, equipping them to lead effectively in an ever-changing landscape.

High Performance Under Pressure

Jim Lawless shares real-world strategies from freediving, elite sports, and global leadership. He presents actionable frameworks that empower teams to concentrate on their goals, design effective behaviours, and establish high standards. Attendees will learn how to enhance resilience and achieve success in their endeavours, equipping them with the tools to thrive in competitive environments.

How To Lead Others Through Disruption & Uncertainty

In his talk, Jim Lawless explores how individuals react similarly to anxiety stemming from uncertainty and disruption. By recognising these commonalities, attendees will learn effective strategies to motivate and inspire others to embrace bold actions and move beyond the comfort of the past. This session will provide valuable insights into fostering a proactive mindset in times of change.

Why we recommend booking Jim

Jim Lawless transforms organisations facing change and uncertainty through his proven methodology, developed from his own record-breaking achievements as a freediver and jockey, and trusted by leaders at Apple, Microsoft, and Diageo. Book this #1-ranked motivational speaker to equip your team with practical strategies for building resilience, sustaining high performance, and achieving outrageous goals in uncertain times.

Check Jim's availability

Trusted by Apple, Microsoft, Diageo

Testimonials

It exceeded expectations in so many ways. A standing ovation is not given lightly by our European Leadership Team – a true testament to the value you brought to our conference.

Sinead Collins

HR Director European Cereal & Marketing, Kellogg Company

The reason he’s so good is that he’s actually done it.

Gary Hoffman

Vice Chairman, Barclays

Jim delivered energy, inspiration and wisdom. He had our people thinking differently and challenging themselves, which has had a lasting impact on the business.

Katie Kingston

Head of Marketing and Communications, Vygon

Featured Projects

Jim Lawless - Taming Tigers book cover

frequently asked questions

Something we've not covered here?

How do I book Jim Lawless for my next event?

Email jim.lawless@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jim's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

Jim Lawless draws on first-person accounts of record-breaking freediving and a 12-month journey to becoming a professional jockey to illustrate his DARE Loop framework, grounding each principle in a documented personal challenge rather than hypothetical scenarios.

What is Jim Lawless's speaking style like?

Jim Lawless draws on first-person accounts of record-breaking freediving and a 12-month journey to becoming a professional jockey to illustrate his DARE Loop framework, grounding each principle in a documented personal challenge rather than hypothetical scenarios.

Jim Lawless draws on first-person accounts of record-breaking freediving and a 12-month journey to becoming a professional jockey to illustrate his DARE Loop framework, grounding each principle in a documented personal challenge rather than hypothetical scenarios.

What topics does Jim Lawless specialise in?

Jim Lawless speaks on overcoming fear and bold action, transformational leadership and organisational agility, and high performance under pressure drawing on freediving and elite sport. He is the bestselling author of Taming Tigers and has advised senior leaders at Apple, Microsoft, and Diageo, reaching over a million people across five continents.

Jim Lawless speaks on overcoming fear and bold action, transformational leadership and organisational agility, and high performance under pressure drawing on freediving and elite sport. He is the bestselling author of Taming Tigers and has advised senior leaders at Apple, Microsoft, and Diageo, reaching over a million people across five continents.

What information do I need to provide to book a speaker?

To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

How do I book a speaker with PepTalk?

Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.