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Embrace organisational change and uncertainty with Jim Lawless, world-leading keynote speaker and bestselling author. Jim equips teams with practical frameworks for bold action, resilience building, and high performance under pressure. Trusted advisor to Apple, Microsoft, and Diageo, consistently ranked #1 motivational speaker outside the US by Global Gurus.

Trusted by Apple, Microsoft, Diageo

Jim Lawless
Jim Lawless

Jim Lawless

London, United Kingdom

Typical fee range

£11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Jim Lawless

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London, United Kingdom

Starting from

£11k–25k

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loading@getapeptalk.com

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+44 203 835 2929

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Jim Lawless's biography

At a glance

  • Advises boards and elite teams on high-stakes culture and performance change
  • Proved his DARE Loop framework by becoming Britain’s deepest freediver
  • Turns “impossible” goals into practical action plans that raise team standards and performance

Jim Lawless is a world-leading keynote speaker who transforms how organisations approach change and uncertainty. His methodology, proven through his own remarkable achievements as a record-breaking freediver and journey to becoming a professional jockey in just 12 months, provides practical frameworks for bold action in rapidly changing environments.


As the bestselling author of Taming Tigers and trusted advisor to senior leaders at companies including Apple, Microsoft, and Diageo, Jim has inspired over a million people across five continents. His consistent ranking as the #1 motivational speaker outside the US in the Global Gurus public vote underscores his exceptional impact.


Jim helps organisations navigate uncertainty by equipping teams with tools to manage both the mechanics and emotions of change. His approach addresses the vulnerability and self-doubt that often derail transformation initiatives, replacing them with decisive action and agile thinking. Through compelling storytelling and lived experience, he demonstrates how to convert seemingly impossible challenges into achievable goals.


Audiences leave Jim's presentations with practical strategies for building resilience during disruption, frameworks for sustaining high performance under pressure, and actionable methods for cultivating transformational mindsets. His unique combination of business acumen and personal achievement creates immediate credibility with even the most senior leaders.


Book Jim Lawless to ignite the courage, confidence, and commitment your organisation needs to achieve outrageous goals in uncertain times.

Jim's showreel and videos

Topics, sessions and talks

The DARE Loop: How To Deliver The Impossible

In this high-impact keynote, Jim Lawless explores overcoming fear and acting boldly amidst uncertainty to achieve ambitious goals. He shares strategies for navigating challenges and pushing beyond perceived limits. Attendees will learn practical techniques to confront their fears, embrace bold actions, and tackle significant objectives they once thought unattainable. This engaging talk inspires individuals to redefine their potential and pursue their dreams with confidence.

The Next Dimension Of Leadership

Jim Lawless guides attendees in creating agile, curious, and empowered organisations, contrasting them with outdated command-and-control structures. He addresses the challenge of cultivating a culture that can adapt to an uncertain future. Participants will learn strategies to foster innovation and resilience, equipping them to lead effectively in an ever-changing landscape.

High Performance Under Pressure

Jim Lawless shares real-world strategies from freediving, elite sports, and global leadership. He presents actionable frameworks that empower teams to concentrate on their goals, design effective behaviours, and establish high standards. Attendees will learn how to enhance resilience and achieve success in their endeavours, equipping them with the tools to thrive in competitive environments.

How To Lead Others Through Disruption & Uncertainty

In his talk, Jim Lawless explores how individuals react similarly to anxiety stemming from uncertainty and disruption. By recognising these commonalities, attendees will learn effective strategies to motivate and inspire others to embrace bold actions and move beyond the comfort of the past. This session will provide valuable insights into fostering a proactive mindset in times of change.

Why we recommend booking Jim

Jim Lawless transforms organisations facing change and uncertainty through his proven methodology, developed from his own record-breaking achievements as a freediver and jockey, and trusted by leaders at Apple, Microsoft, and Diageo. Book this #1-ranked motivational speaker to equip your team with practical strategies for building resilience, sustaining high performance, and achieving outrageous goals in uncertain times.

Check Jim's availability

Trusted by Apple, Microsoft, Diageo

Testimonials

It exceeded expectations in so many ways. A standing ovation is not given lightly by our European Leadership Team – a true testament to the value you brought to our conference.

Sinead Collins

HR Director European Cereal & Marketing, Kellogg Company

The reason he’s so good is that he’s actually done it.

Gary Hoffman

Vice Chairman, Barclays

Jim delivered energy, inspiration and wisdom. He had our people thinking differently and challenging themselves, which has had a lasting impact on the business.

Katie Kingston

Head of Marketing and Communications, Vygon

Featured Projects

Jim Lawless - Taming Tigers book cover

frequently asked questions

Something we've not covered here?

How do I book Jim Lawless for my next event?

To book Jim Lawless, email jim.lawless@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jim's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Jim Lawless's speaking style like?

Jim Lawless draws on first-person accounts of record-breaking freediving and a 12-month journey to becoming a professional jockey to illustrate his DARE Loop framework, grounding each principle in a documented personal challenge rather than hypothetical scenarios.

What topics does Jim Lawless specialise in?

Jim Lawless speaks on overcoming fear and bold action, transformational leadership and organisational agility, and high performance under pressure drawing on freediving and elite sport. He is the bestselling author of Taming Tigers and has advised senior leaders at Apple, Microsoft, and Diageo, reaching over a million people across five continents.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.