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Louis Grenier helps B2B organisations develop standout positioning and go-to-market strategies. As founder of Stand The F*ck Out, Louis works with companies including Dropbox and Ahrefs and is supported by 2M+ podcast downloads and original industry research.
Louis Grenier helps established B2B companies identify the positioning advantage they already have but haven't fully used, then turn it into something their competitors cannot match.
For over a decade, Louis has built a reputation for telling companies the uncomfortable truth about their own positioning, then delivering the sharp, unfiltered strategies to fix it. He's the founder of Stand The F\*ck Out, a positioning and go-to-market consultancy whose clients include Dropbox, Hotjar, Ahrefs, Phorest, CXL, Leadsie, Hostinger, and Balsamiq.
His podcast, _Everyone Hates Marketers_, ran for 309 episodes and surpassed 2 million downloads. His book, _Stand The F\*ck Out_, holds a 4.8 out of 5 rating on Amazon.
Louis's original research, _The State of B2B Brand Distinctiveness 2026_, audited 100 B2B SaaS and AI companies against eight brand-distinctiveness criteria, giving him a data-backed view of exactly where companies are losing ground and why.
At the core of his work is a four-stage methodology: Insight Foraging, Unique Positioning, Distinctive Brand, and Continuous Reach. Designed to take companies from generic to genuinely unmissable, the framework helps brands uncover raw customer truths competitors can't find, give buyers a compelling reason to choose them, build a brand that sticks even when people aren't ready to buy, and create a steady flow of the right new customers. It has been tested across real companies facing real competitive pressure, so attendees leave with practical tools, not boardroom theory.
For teams that want real answers over reassuring ones, Louis brings the research, the commercial experience, and the directness to deliver them.
Topics, sessions and talks
AI has given every average competitor a polished voice and a convincing story. For B2B companies trying to carve out genuine ground, that creates a real problem: differentiation that once came naturally now has to be built deliberately. Louis Grenier draws on his research across 100 B2B SaaS companies and his work with brands including Dropbox, Hotjar, and Ahrefs to show what actually separates the companies that stand out from those that disappear into the noise. Practical, direct, and grounded in evidence.
Louis Grenier's work with Dropbox, Hotjar, and Ahrefs gives him a credibility base built on real commercial outcomes, and his 2026 research across 100 B2B SaaS and AI companies means his diagnosis of where you're losing ground is evidence-led. If your team is struggling to articulate what genuinely separates you in an AI-saturated market, he's the right person in the room.
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frequently asked questions
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To book Louis Grenier, email louis.grenier@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Louis' availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Louis Grenier structures his sessions around findings from his original research, The State of B2B Brand Distinctiveness 2026, which audited 100 B2B SaaS and AI companies against eight brand-distinctiveness criteria, and applies these to a four-stage methodology — Insight Foraging, Unique Positioning, Distinctive Brand, and Continuous Reach — illustrated through client work with companies including Dropbox, Hotjar, and Ahrefs.
Louis Grenier's session covers B2B differentiation in an AI-saturated market, positioning strategy, and brand distinctiveness. His headline credential is his original research auditing 100 B2B SaaS and AI companies, supported by consulting work with clients including Dropbox, Hotjar, and Ahrefs, and a podcast that ran for 309 episodes and surpassed 2 million downloads.
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