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Pricing expert & value strategist

Mark Stiving

Sales

Marketing

Business Strategy

Turn hidden value into revenue growth with Mark Stiving, Ph.D., pricing and value-creation expert. Mark equips sales teams with practical frameworks to quantify buyer value, implement successful price increases, and close deals faster. Author of four books and host of Impact Pricing podcast, he works with industry leaders like Cisco, Procter & Gamble, and CrowdStrike.

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Trusted by Cisco, Procter & Gamble, CrowdStrike

Mark Stiving

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Ph.D. pricing and value creation strategist
Founder of Impact Pricing consultancy
Author of four books on pricing and value

Mark Stiving, Ph.D., helps organizations identify missed revenue opportunities, improve sales conversations, and increase profit margins by reshaping how they understand, communicate, and capture the value their buyers actually experience. Mark holds a Ph.D. in pricing from U.C. Berkeley and has spent over 25 years advising hundreds of companies, from Cisco and Procter & Gamble to CrowdStrike and Slack. He is the author of four books, including Selling Value and Instant Profits, and hosts the Impact Pricing podcast. He has founded, scaled, and sold two companies. Mark's keynotes and bootcamps give leaders and sales teams a practical framework for closing the gap between the value a company delivers and the value a buyer perceives. His clients at private equity firms and portfolio companies regularly report faster deal cycles, stronger margins, and the confidence to raise prices without losing customers. As one operating partner put it, Mark helped veterans "see the value they were providing in a way they had overlooked for decades." Audiences walk away with specific tools to quantify their value in dollars rather than features, techniques to shift buyer conversations from price comparison to value recognition, and strategies to improve profit margins. Book Mark to give your team the clarity and frameworks they need to get paid for the value they already deliver.

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Topics, sessions and talks

Erase Buyer Disconnect: Turn Hidden Value Into Revenue Growth

Mark Stiving examines why strong offerings still lose deals, even when buyers believe in the solution. He unpacks the gap between delivered value and perceived value, showing how hesitation, discount requests, and stalled decisions often stem from unclear value communication. Drawing on buyer psychology and real sales scenarios, Mark reveals where value gets lost and how to close that gap so decisions move forward with greater clarity and confidence.

Selling Value: Win More Business At Higher Prices

Mark Stiving explores why sales teams default to price competition and how that pattern erodes margins over time. He breaks down the psychology behind buyer comparisons and introduces practical frameworks to shift conversations toward value. Through real examples and clear structures, Mark shows how to identify high-value prospects, quantify impact, and navigate negotiations in a way that supports stronger pricing outcomes.

Instant Profits: Raise Prices Without Losing Customers

Mark Stiving addresses the hesitation many organizations feel around price increases and the cost of maintaining the status quo. He explains why underpricing is common, how to identify where increases are viable, and how to communicate changes without damaging relationships. Grounded in practical application, the session reframes pricing as a strategic lever that can unlock immediate improvements in profitability when approached with the right insight.

Pricing AI: Erase Buyer Disconnect Before It’s Baked Into Your Algorithms

Mark Stiving tackles the challenge of pricing AI-driven products where value is often difficult to define or measure. He demonstrates how traditional pricing principles still apply, while highlighting the nuances of selling transformation rather than features. By focusing on how buyers perceive and justify AI investments, Mark outlines how organizations can position, segment, and price their offerings in a way that supports sustainable growth.

Why we recommend booking Mark

Mark brings a rare combination of pricing theory and commercial application, having built his own companies while advising Private Equity firms on margin expansion and value creation. His framework helps commercial teams quantify value in buyer terms rather than product features, shortening sales cycles and creating headroom for price increases.

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Trusted by Cisco, Procter & Gamble, CrowdStrike

Testimonials

Probably the biggest thing Mark did was to remove the taboo that pricing is some dark art - while there is strong science behind it, it's filled with assumptions. By applying the models, you'll get as close as possible to the right price.

Jeff Beckham

His ability to develop trust, engage people where they are, and challenge them to take new perspectives is remarkable. Within hours, Mark had seasoned veterans see the value they were providing their customers in a way they had overlooked for decades.

Mark loves pricing, loves educating, and loves coaching companies. He's doing what he loves and, because of that, he does it with passion and energy.

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What topics does Mark Stiving specialise in?

Mark Stiving specialises in discussing pricing strategy, value communication, buyer psychology and more.

What is Mark Stiving's speaking style like?

Mark delivers engaging, hands-on sessions with passion and clarity, building trust and challenging perspectives. He empowers teams to focus on customer value, making pricing practical, actionable, and rooted in real business impact.

How can I book Mark Stiving for my next event?

Email mark.stiving@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Mark Stiving for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Mark Stiving's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Mark Stiving directly.

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