Available to book
Mark Stiving
Sales
Marketing
Business Strategy
Turn hidden value into revenue growth with Mark Stiving, Ph.D., pricing and value-creation expert. Mark equips sales teams with practical frameworks to quantify buyer value, implement successful price increases, and close deals faster. Author of four books and host of the Impact Pricing podcast, he works with industry leaders like Cisco, Procter & Gamble, and CrowdStrike.
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Author
Mark Stiving, Ph.D., helps organizations identify missed revenue opportunities, improve sales conversations, and increase profit margins by reshaping how they understand, communicate, and capture the value their buyers actually experience.
Mark holds a Ph.D. in pricing from U.C. Berkeley and has spent over 25 years advising hundreds of companies, from Cisco and Procter & Gamble to CrowdStrike and Slack. He is the author of four books, including Selling Value and Instant Profits, and hosts the Impact Pricing podcast. He has founded, scaled, and sold two companies.
Mark's keynotes and bootcamps give leaders and sales teams a practical framework for closing the gap between the value a company delivers and the value a buyer perceives. His clients at private equity firms and portfolio companies regularly report faster deal cycles, stronger margins, and the confidence to raise prices without losing customers. As one operating partner put it, Mark helped veterans "see the value they were providing in a way they had overlooked for decades."
Audiences walk away with specific tools to quantify their value in dollars rather than features, techniques to shift buyer conversations from price comparison to value recognition, and strategies to improve profit margins.
Topics, sessions and talks
Mark Stiving examines why strong offerings still lose deals, even when buyers believe in the solution. He unpacks the gap between delivered value and perceived value, showing how hesitation, discount requests, and stalled decisions often stem from unclear value communication. Drawing on buyer psychology and real sales scenarios, Mark reveals where value gets lost and how to close that gap so decisions move forward with greater clarity and confidence.
Mark Stiving explores why sales teams default to price competition and how that pattern erodes margins over time. He breaks down the psychology behind buyer comparisons and introduces practical frameworks to shift conversations toward value. Through real examples and clear structures, Mark shows how to identify high-value prospects, quantify impact, and navigate negotiations in a way that supports stronger pricing outcomes.
Mark Stiving addresses the hesitation many organizations feel around price increases and the cost of maintaining the status quo. He explains why underpricing is common, how to identify where increases are viable, and how to communicate changes without damaging relationships. Grounded in practical application, the session reframes pricing as a strategic lever that can unlock immediate improvements in profitability when approached with the right insight.
Mark Stiving tackles the challenge of pricing AI-driven products where value is often difficult to define or measure. He demonstrates how traditional pricing principles still apply, while highlighting the nuances of selling transformation rather than features. By focusing on how buyers perceive and justify AI investments, Mark outlines how organizations can position, segment, and price their offerings in a way that supports sustainable growth.
Mark brings a valuable combination of pricing theory and commercial application, having built his own companies while advising Private Equity firms on margin expansion and value creation. His framework helps commercial teams quantify value in buyer terms rather than product features, shortening sales cycles and creating headroom for price increases.
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frequently asked questions
Something we've not covered here?
Email mark.stiving@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Mark's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Mark Stiving structures sessions around a gap-closing framework that moves from diagnosing where value communication breaks down to applying tools that quantify impact in financial terms. He uses real sales scenarios and buyer psychology to anchor each stage, giving audiences replicable structures for shifting conversations from price comparison to value recognition.
Dr. Mark Stiving's sessions cover value communication and buyer psychology, pricing strategy and margin protection, and price increase implementation. He holds a Ph.D. in pricing from UC Berkeley and has over 25 years advising companies including Cisco, Procter & Gamble, CrowdStrike, and Slack.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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