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Available to book

Sales strategist & CX expert

Matt Dixon

Transform sales and customer experience with Matt Dixon, speaker and data-driven strategist. Matt works with businesses to enhance customer retention, optimize sales approaches, and implement effortless service models, delivering insights from four bestselling books translated into 12+ languages globally.

Trusted by ACI Worldwide, QAD, Transcard

Matt Dixon, Speaker | Sales & Customer Experience Expert
Matt Dixon

Matt Dixon

Seattle, United States

Typical fee range

$26k–50k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Seattle, United States

Starting from

$26k–50k

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+44 203 835 2929

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Matt Dixon's biography

At a glance

  • Co-author of The Challenger Sale & The Effortless Experience
  • Chief Product & Research Officer at Tethr, specializing in AI
  • Renowned speaker and Harvard Business Review contributor
Matt Dixon is a leading authority in sales and customer experience, renowned for his innovative approach to transforming these fields. As a founding partner of DCM Insights, Matt leverages data-driven strategies to help businesses win, retain, and grow their customer base. His groundbreaking research has made him a frequent contributor to the Harvard Business Review and a sought-after speaker worldwide. Matt is the author of four best-selling books, including "The Challenger Sale" and "The Effortless Experience," which have been translated into over a dozen languages and sold more than half a million copies globally. His insights challenge traditional models, offering fresh perspectives that are crucial for businesses facing today's competitive challenges. By booking Matt Dixon, organizations can gain actionable strategies to enhance their sales and customer service efforts, ensuring sustainable growth and success. Don't miss the opportunity to engage with one of the industry's most influential thinkers, book Matt Dixon for your next event today.

Topics, sessions and talks

The Jolt Effect: How High Performers Overcome Customer Indecision
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales.
Mastering The Challenger Sale: Revolutionizing Customer Conversations
Matt Dixon’s first book, The Challenger Sale: Taking Control of the Customer Conversation, was a #1 Amazon and Wall Street Journal bestseller that has been lauded as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade” (Business Insider).
Sell to Hidden Influencers Who Multiply Results: The Challenger Customer Summary
The best-selling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
The Effortless Experience: Conquering The New Battleground For Customer Loyalty
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

Why we recommend booking Matt

Matt brings a wealth of knowledge from his groundbreaking work in sales, customer service, and customer experience, challenging conventional wisdom and offering innovative strategies. By booking him, your team will gain insights from his best-selling books and his cutting-edge research at Tethr, empowering you to transform your approach to customer interactions. His engaging speaking style and practical advice make him an invaluable asset for any organization looking to excel in today’s competitive market.

Check Matt's availability

Trusted by ACI Worldwide, QAD, Transcard

Testimonials

Matt was wonderful and so engaging. Our staff still references his presentation and we are so happy to have got some time with him.

Transcard

Matt has a natural and very engaging speaking style. I would recommend him to any company wanting him to train their sales, marketing or product teams on The Challenge Sale or the newest research on The Jolt Effect.

QAD

Matt was the ultimate professional in working with us beforehand to tailor his presentation to fit the context of our customer conference. The presentation itself was provocative, entertaining and was a big hit with our customers.

VP, ACI worldwide

frequently asked questions

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To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

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Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.