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CX strategist & marketing innovator

Louise Fowler

Transform customer experience with Louise Fowler, speaker specialising in business strategy and marketing innovation. Louise works with organisations to develop customer-centric approaches and drive growth, delivering pioneering insights for British Airways, Post Office, M&S and Allianz.

Trusted by British Airways, Post Office, M&S, Allianz

Louise Fowler, Speaker | Business Strategy Innovator
Louise Fowler

Louise Fowler

London, United Kingdom

Typical fee range

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

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Louise Fowler's biography

At a glance

  • Introduced British Airways Executive Club & first plane beds
  • Consulted for M&S, Allianz, and O2
  • Led marketing integration at the Post Office to improve customer journey
Louise Fowler is a transformative force in business strategy and customer experience. Known for launching the British Airways Executive Club and pioneering the first in-flight beds, she has redefined business travel. Her expertise extends across industries, having led marketing innovations at the Post Office and consulted for giants like M&S and Allianz. As a speaker, Louise empowers audiences to craft customer-centric strategies, vital in today's digital landscape. Her insights help businesses connect deeply with their customers, driving growth and innovation. Book Louise to inspire your team and revolutionize your customer approach.

Why we recommend booking Louise

Louise brings a wealth of experience in revolutionizing customer experiences, from introducing the first beds on a plane with British Airways to leading significant marketing integrations at the Post Office. By booking her as a speaker, your team will gain invaluable insights into customer-centric strategies and how to effectively connect with customers in the digital age. Her proven track record in transforming businesses across various sectors makes her an indispensable resource for any team looking to innovate and excel.

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Trusted by British Airways, Post Office, M&S, Allianz

frequently asked questions

Something we've not covered here?

How do I book Louise Fowler for my next event?
Email louise.fowler@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Louise's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Louise Fowler's speaking style like?
Louise Fowler draws on named industry case studies from her own leadership roles — including the launch of the British Airways Executive Club and the introduction of in-flight beds — to illustrate customer-centric strategy in practice.
What topics does Louise Fowler specialise in?
Louise Fowler speaks on customer experience, customer loyalty, and marketing strategy, drawing on her work across aviation, retail, and financial services. She launched the British Airways Executive Club and introduced the first in-flight beds, and has since consulted for organisations including M&S, Allianz, and O2.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.