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CX strategist & marketing innovator

Louise Fowler

Transform customer experience with Louise Fowler, speaker specialising in business strategy and marketing innovation. Louise works with organisations to develop customer-centric approaches and drive growth, delivering pioneering insights for British Airways, Post Office, M&S and Allianz.

Trusted by British Airways, Post Office, M&S, Allianz

Louise Fowler
Louise Fowler

Louise Fowler

London, United Kingdom

Typical fee range

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Louise Fowler

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London, United Kingdom

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+44 203 835 2929

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Louise Fowler's biography

At a glance

  • Introduced British Airways Executive Club & first plane beds
  • Consulted for M&S, Allianz, and O2
  • Led marketing integration at the Post Office to improve customer journey

Louise Fowler is a transformative force in business strategy and customer experience.
Known for launching the British Airways Executive Club and pioneering the first in-flight beds, she has redefined business travel.


Her expertise extends across industries, having led marketing innovations at the Post Office and consulted for giants like M&S and Allianz.


As a speaker, Louise empowers audiences to craft customer-centric strategies, vital in today's digital landscape.
Her insights help businesses connect deeply with their customers, driving growth and innovation.


Book Louise to inspire your team and revolutionize your customer approach.

Why we recommend booking Louise

Louise brings a wealth of experience in revolutionizing customer experiences, from introducing the first beds on a plane with British Airways to leading significant marketing integrations at the Post Office. By booking her as a speaker, your team will gain invaluable insights into customer-centric strategies and how to effectively connect with customers in the digital age. Her proven track record in transforming businesses across various sectors makes her an indispensable resource for any team looking to innovate and excel.

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Trusted by British Airways, Post Office, M&S, Allianz

frequently asked questions

Something we've not covered here?

How do I book Louise Fowler for my next event?

To book Louise Fowler, email louise.fowler@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Louise's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Louise Fowler's speaking style like?

Louise Fowler draws on named industry case studies from her own leadership roles — including the launch of the British Airways Executive Club and the introduction of in-flight beds — to illustrate customer-centric strategy in practice.

What topics does Louise Fowler specialise in?

Louise Fowler speaks on customer experience, customer loyalty, and marketing strategy, drawing on her work across aviation, retail, and financial services. She launched the British Airways Executive Club and introduced the first in-flight beds, and has since consulted for organisations including M&S, Allianz, and O2.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.