Available to book
Richard Reed co-founded Innocent Drinks, building it into a global brand before launching JamJar Investments. He speaks on entrepreneurship, branding, and sustainability, drawing on experiences including a CBE and Ernst & Young Entrepreneur of the Year.
Richard Reed, co-founder of Innocent Drinks, is a highly successful entrepreneur and renowned speaker in business management, sales, marketing, and sustainability. He shares his entrepreneurialism, leadership, branding, marketing, and advertising expertise, providing valuable insights for corporate audiences.
Richard's talks captivate audiences with his personal growth story, starting from humble beginnings to building a worldwide retail empire. He often highlights the spontaneous and decisive actions that led to the success of Innocent Drinks, including conducting a customer survey with bins labelled YES and NO, ultimately leading to him and his friends quitting their jobs to pursue their smoothie business.
Richard's achievements have earned him numerous awards and accolades, including Ernst & Young Entrepreneur of the Year and a CBE in 2016. He is also the co-founder of JamJar Investments and has published a book titled If I Could Just Tell You One Thing... Encounters with Remarkable People and Their Most Valuable Advice.
Richard's passion for sustainability is evident in his advocacy for green business practices, including recyclable packaging and fresh ingredients. As a speaker, he inspires audiences to embrace innovation and creativity in their everyday business lives.
Topics, sessions and talks
This is the story of what it takes to become a smoothie king. In this session, Richard Reed tells the ‘Innocent Story’ of how he, with his two business partners, developed Innocent Drinks into a multi-million-pound business. Inspire your team as Richard tells the tale of setting up the fresh fruit company to winning numerous awards to launching the Jam Jar fund to help the next wave of top entrepreneurs.
Richard Reed offers your team insights from a global retail giant. You'll gain actionable advice on entrepreneurship, leadership, and sustainability, directly from a CBE-awarded innovator. His captivating stories and proven success strategies will inspire creativity and drive in your business, encouraging a culture of innovation and growth.
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frequently asked questions
Something we've not covered here?
Richard Reed structures his talks around the founding narrative of Innocent Drinks, walking audiences through the chronological journey from early-stage decision-making to global scale, using specific incidents — such as the YES/NO bin survey at a music festival — as concrete illustrations of entrepreneurial principles.
Richard Reed CBE speaks on entrepreneurship, brand building, and sustainability, drawing on his experience growing Innocent Drinks from a market stall experiment into a multi-million-pound business. He is co-founder of Innocent Drinks and recipient of the Ernst & Young Entrepreneur of the Year award and a CBE in 2016.
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