Available to book
Nick Ede
Happiness
Workplace Culture
Business Strategy
Nick Ede is a brand, culture, and celebrity PR expert who founded the award-winning East of Eden PR and appears on ITV and Channel 5. He educates companies on the power of joy, transforming brand reach and workplace culture.


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Personal Wellbeing
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Nick Ede has built a career at the crossroads of brand strategy, media commentary, and event hosting, with a growing focus on the power of joy in branding and workplace culture.
With over two decades of experience, Nick is the founder of East of Eden PR, an award-winning brand communications agency whose clients have included major names such as Virgin, Liberty, and Puma, alongside high-profile individuals including Kylie Minogue, Meghan Markle, and Eva Longoria. He is a regular television contributor, appearing on channels including ITV and Channel 5, and has built a reputation as a credible voice on culture, celebrity, and modern wellbeing.
Nick brings distinctive expertise, having worked both behind the scenes shaping brand narratives and in front of the camera communicating them. This dual perspective allows him to show audiences how culture, identity, and personal brand intersect in ways that directly affect professional visibility and public perception.
Audiences leave Nick's sessions with practical insight into how PR and culture shape the way brands are perceived, alongside a clearer understanding of how joy directly affects brand reach, workplace productivity, and life balance. His advisory work with major brands and high-profile individuals, along with his regular media commentary on ITV and in titles like Tatler and Grazia, makes him a speaker who brings both credibility and cultural relevance.
Topics, sessions and talks
Nick Ede explains how joy has become a measurable business asset rather than a soft add-on. Drawing on his work with Joyologist Donna Easton, he shows how brands can move beyond product and price to build real emotional connection with audiences. Nick links joy directly to workplace productivity and life balance, demonstrating how a joy-led approach can reshape brand reach and company culture. Audiences leave with a practical framework for building brands and businesses that genuinely resonate.
Nick Ede spends his career reading the cultural stories that shape how brands and celebrities are perceived, from his own PR agency East of Eden to regular commentary for ITV, BBC London, and titles including Tatler and Grazia. He explains how brand partnerships with figures such as Kylie Minogue and Meghan Markle are built and protected, and what companies can learn from celebrity culture about relevance and trust. Audiences come away understanding how cultural currency translates into commercial advantage.
Nick Ede brings over two decades of brand strategy, media, and event hosting experience, having shaped narratives for major fashion and entertainment names through East of Eden PR while hosting high-profile events such as The Global Gift Foundation with Eva Longoria and Carfest. His more recent work exploring the power of joy in brand and workplace culture adds a distinctive edge, making him a strong fit for audiences navigating brand positioning, visibility, or wellbeing in competitive markets.
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frequently asked questions
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Email nick.ede@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Nick's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Nick Ede structures his sessions around a dual-lens framework, drawing on his simultaneous experience as a PR agency founder and media commentator to show how brand narratives are built behind the scenes and communicated publicly. He translates this into a practical framework connecting cultural currency, joy, and commercial outcomes.
Nick Ede structures his sessions around a dual-lens framework, drawing on his simultaneous experience as a PR agency founder and media commentator to show how brand narratives are built behind the scenes and communicated publicly. He translates this into a practical framework connecting cultural currency, joy, and commercial outcomes.
Nick Ede structures his sessions around a dual-lens framework, drawing on his simultaneous experience as a PR agency founder and media commentator to show how brand narratives are built behind the scenes and communicated publicly. He translates this into a practical framework connecting cultural currency, joy, and commercial outcomes.
Nick Ede's sessions cover joy as a business asset, brand and celebrity partnerships, and cultural currency in commercial strategy. He is the founder of East of Eden PR, whose clients have included Virgin, Liberty, Puma, Kylie Minogue, and Meghan Markle, and he is a regular on-screen contributor to ITV and Channel 5 with coverage in Tatler and Grazia.
Nick Ede's sessions cover joy as a business asset, brand and celebrity partnerships, and cultural currency in commercial strategy. He is the founder of East of Eden PR, whose clients have included Virgin, Liberty, Puma, Kylie Minogue, and Meghan Markle, and he is a regular on-screen contributor to ITV and Channel 5 with coverage in Tatler and Grazia.
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