In this unique and dynamic presentation, Richard Montanez—known today as the Godfather of Latino Marketing—shares the story of his rise up the corporate ladder from the entry position of janitor to become one of PEPSICO’s elite vice presidents. Coming from humble and unlikely means is what he refers to as starting at the “beginning, not the bottom.” Richard shares the secrets he used while being driven by passion and a quest for purpose that led him to experience the most dramatic REVELATION he would ever come across in a lifetime. That one revelation would go on to spur a REVOLUTION that shook up and forever changed corporate America’s protocol, empowering frontline workers, middle managers and CEOs alike. And the end result would be the birth of a billion dollar product, also known as America’s favorite snack …FLAMIN’ HOT CHEETOS.
Richard Montañez has a Ph.D. in being poor, hungry, and determined. His journey is one that everyone can relate to. It begins with feelings of being out-of-place, in pain, afraid, and vulnerable. And involves overcoming obstacles, confronting fear, and perseverance – even as he’s seen success.
Discover the remarkable journey of Richard Montañez in "From Janitor to Executive: The Richard Montañez Story." Richard Montañez, a former janitor, became a PepsiCo executive through his groundbreaking innovation that created Flamin' Hot Cheetos. This inspiring story showcases how determination and embracing diversity can drive success and inspire leadership.
