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Brand strategist & business leader

Rita Clifton

Transform brand strategy into business value with Rita Clifton CBE, speaker and brand authority. Rita works with organisations to build sustainable leadership, enhance brand resilience, and align purpose with profit, delivering expertise recognised by the Financial Times and Fortune 500 companies.

Trusted by Time Magazine, Financial Times, Fortune 500 companies

Rita Clifton CBE, Speaker | Branding Expert & NED
Rita Clifton

Rita Clifton

London, United Kingdom

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London, United Kingdom

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Rita Clifton's biography

At a glance

  • 'Brand Guru' and business leadership expert
  • Former CEO and Chair of Interbrand UK
  • Media commentator and author on branding and leadership
Rita Clifton CBE is a leading authority on brand strategy and sustainable business leadership, transforming how organisations build value through strategic brand management and authentic leadership practices. Hailed as a 'Brand Guru' by the Financial Times, Rita's credentials include chairing the John Lewis Partnership and Simplyhealth, following executive roles as London CEO and Chair at Interbrand and Vice Chair at Saatchi & Saatchi. She has served on boards including ASOS, Nationwide Building Society, and chairs Forum for the Future, bringing corporate and sustainability expertise to her work. Her acclaimed books include "The Future of Brands," "Brands and Branding," and her recent work "Love Your Imposter." In today's volatile business landscape, Rita helps organisations navigate disruption by leveraging brand as a strategic asset rather than merely a marketing function. Her practical approach connects brand strategy to commercial outcomes, enabling businesses to build resilience, drive sustainable growth, and align purpose with profit in ways that resonate with increasingly values-driven consumers and employees. Audiences leave Rita's presentations with actionable frameworks for building brand value in the digital age, practical strategies for authentic leadership development, and clear methodologies for embedding sustainability into core business strategy. Her insights help leaders overcome imposter syndrome while developing stronger personal brands. Book Rita when your organisation needs a speaker who combines strategic brand expertise with practical business wisdom that delivers measurable results.

Rita's showreel and videos

Topics, sessions and talks

Branding in the Digital Age
Rita Clifton will discuss strategies for building and protecting a brand in today's digital landscape, where social media offers both opportunities and challenges. She will cover essential principles and best practices for brand development, as well as techniques for managing reputation in the face of rapid negative publicity. Attendees will learn how to navigate the complexities of brand management and leverage digital tools to enhance their company's image and resilience.
Building Your Personal Brand
Rita Clifton will discuss the significance of building a personal brand to enhance influence and achieve success in both business and life. She will share insights drawn from notable brand examples and the experiences of successful individuals. This engaging session is designed for all levels, providing attendees with actionable strategies to develop their personal brands effectively. Participants will learn how to leverage branding principles to elevate their professional presence and impact.
Women and Leadership
Rita Clifton presents a compelling talk on the importance of diverse leadership styles and the positive impact of increased female representation on corporate boards. She explores how organisations can support women in their careers, ensuring their success at all levels. Through engaging anecdotes and real-world examples, Rita addresses a critical issue for all types of organisations. Attendees will learn how embracing diversity in leadership can enhance company performance and foster a more inclusive workplace culture.
Sustainability and ESG
In her presentation, Rita Clifton explores the crucial role of sustainability in enhancing a business's reputation and long-term value. She highlights how successful organisations effectively integrate their Environmental, Social, and Governance (ESG) strategies into their brand strategies to gain a competitive edge. Attendees will learn from both positive and negative examples, gaining insights into best practices for leveraging sustainability to strengthen brand identity and drive business success.
Overcoming Imposter Syndrome
Rita Clifton delivers impactful speeches and workshops for executives, addressing the recognition and management of imposter feelings. Drawing from her personal experiences, she empowers participants to build confidence and reach their full potential. Attendees will gain valuable insights from her acclaimed book, "Love Your Imposter". By the end of the session, attendees will learn effective strategies to embrace their imposter feelings and transform them into strengths.

Why we recommend booking Rita

Rita Clifton CBE offers unparalleled insights into brand strategy and sustainable leadership, equipping teams with actionable frameworks to drive growth and resilience. Book Rita today to transform your organization's approach to brand management and leadership for measurable success.

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Trusted by Time Magazine, Financial Times, Fortune 500 companies

Testimonials

If brand management were a religion, Rita Clifton would be a deity

Time Magazine

Featured Projects

Rita Clifton - Love Your Imposter: Be Your Best Self, Flaws and All book cover
Rita Clifton - Pop Up Start Up book cover
Rita Clifton - Brands and Branding book cover

frequently asked questions

Something we've not covered here?

How do I book Rita Clifton for my next event?
Email rita.clifton@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Rita's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

Rita Clifton draws on case studies from named brands and the career experiences of notable individuals to illustrate branding principles, delivering actionable frameworks that connect brand strategy to measurable commercial outcomes.

What is Rita Clifton's speaking style like?
Rita Clifton draws on case studies from named brands and the career experiences of notable individuals to illustrate branding principles, delivering actionable frameworks that connect brand strategy to measurable commercial outcomes.

Rita Clifton draws on case studies from named brands and the career experiences of notable individuals to illustrate branding principles, delivering actionable frameworks that connect brand strategy to measurable commercial outcomes.

What topics does Rita Clifton specialise in?
Rita Clifton CBE speaks on digital branding and reputation management, personal brand development, and women in leadership and board diversity. She is recognised as a "Brand Guru" by the Financial Times, with executive tenure as London CEO and Chair at Interbrand and Vice Chair at Saatchi & Saatchi, alongside board roles at the John Lewis Partnership, ASOS, and Nationwide Building Society.

Rita Clifton CBE speaks on digital branding and reputation management, personal brand development, and women in leadership and board diversity. She is recognised as a "Brand Guru" by the Financial Times, with executive tenure as London CEO and Chair at Interbrand and Vice Chair at Saatchi & Saatchi, alongside board roles at the John Lewis Partnership, ASOS, and Nationwide Building Society.

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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

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You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.