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Transform brand strategy into business value with Rita Clifton CBE, speaker and brand authority. Rita works with organisations to build sustainable leadership, enhance brand resilience, and align purpose with profit, delivering expertise recognised by the Financial Times and Fortune 500 companies.

Trusted by Time Magazine, Financial Times, Fortune 500 companies

Rita Clifton
Rita Clifton

Rita Clifton

London, United Kingdom

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Rita Clifton

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London, United Kingdom

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Rita Clifton's biography

At a glance

  • 'Brand Guru' and business leadership expert
  • Former CEO and Chair of Interbrand UK
  • Media commentator and author on branding and leadership

Rita Clifton CBE is a leading authority on brand strategy and sustainable business leadership, transforming how organisations build value through strategic brand management and authentic leadership practices.


Hailed as a 'Brand Guru' by the Financial Times, Rita's credentials include chairing the John Lewis Partnership and Simplyhealth, following executive roles as London CEO and Chair at Interbrand and Vice Chair at Saatchi & Saatchi. She has served on boards including ASOS, Nationwide Building Society, and chairs Forum for the Future, bringing corporate and sustainability expertise to her work. Her acclaimed books include "The Future of Brands," "Brands and Branding," and her recent work "Love Your Imposter."


In today's volatile business landscape, Rita helps organisations navigate disruption by leveraging brand as a strategic asset rather than merely a marketing function. Her practical approach connects brand strategy to commercial outcomes, enabling businesses to build resilience, drive sustainable growth, and align purpose with profit in ways that resonate with increasingly values-driven consumers and employees.


Audiences leave Rita's presentations with actionable frameworks for building brand value in the digital age, practical strategies for authentic leadership development, and clear methodologies for embedding sustainability into core business strategy. Her insights help leaders overcome imposter syndrome while developing stronger personal brands.


Book Rita when your organisation needs a speaker who combines strategic brand expertise with practical business wisdom that delivers measurable results.

Rita's showreel and videos

Topics, sessions and talks

Branding in the Digital Age

Rita Clifton will discuss strategies for building and protecting a brand in today's digital landscape, where social media offers both opportunities and challenges. She will cover essential principles and best practices for brand development, as well as techniques for managing reputation in the face of rapid negative publicity. Attendees will learn how to navigate the complexities of brand management and leverage digital tools to enhance their company's image and resilience.

Building Your Personal Brand

Rita Clifton will discuss the significance of building a personal brand to enhance influence and achieve success in both business and life. She will share insights drawn from notable brand examples and the experiences of successful individuals. This engaging session is designed for all levels, providing attendees with actionable strategies to develop their personal brands effectively. Participants will learn how to leverage branding principles to elevate their professional presence and impact.

Women and Leadership

Rita Clifton presents a compelling talk on the importance of diverse leadership styles and the positive impact of increased female representation on corporate boards. She explores how organisations can support women in their careers, ensuring their success at all levels. Through engaging anecdotes and real-world examples, Rita addresses a critical issue for all types of organisations. Attendees will learn how embracing diversity in leadership can enhance company performance and foster a more inclusive workplace culture.

Sustainability and ESG

In her presentation, Rita Clifton explores the crucial role of sustainability in enhancing a business's reputation and long-term value. She highlights how successful organisations effectively integrate their Environmental, Social, and Governance (ESG) strategies into their brand strategies to gain a competitive edge. Attendees will learn from both positive and negative examples, gaining insights into best practices for leveraging sustainability to strengthen brand identity and drive business success.

Overcoming Imposter Syndrome

Rita Clifton delivers impactful speeches and workshops for executives, addressing the recognition and management of imposter feelings. Drawing from her personal experiences, she empowers participants to build confidence and reach their full potential. Attendees will gain valuable insights from her acclaimed book, "Love Your Imposter". By the end of the session, attendees will learn effective strategies to embrace their imposter feelings and transform them into strengths.

Why we recommend booking Rita

Rita Clifton CBE offers unparalleled insights into brand strategy and sustainable leadership, equipping teams with actionable frameworks to drive growth and resilience. Book Rita today to transform your organization's approach to brand management and leadership for measurable success.

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Trusted by Time Magazine, Financial Times, Fortune 500 companies

Testimonials

If brand management were a religion, Rita Clifton would be a deity

Time Magazine

Featured Projects

Rita Clifton - Love Your Imposter: Be Your Best Self, Flaws and All book cover
Rita Clifton - Pop Up Start Up book cover
Rita Clifton - Brands and Branding book cover

frequently asked questions

Something we've not covered here?

How do I book Rita Clifton for my next event?

To book Rita Clifton, email rita.clifton@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Rita's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Rita Clifton's speaking style like?

Rita Clifton draws on case studies from named brands and the career experiences of notable individuals to illustrate branding principles, delivering actionable frameworks that connect brand strategy to measurable commercial outcomes.

What topics does Rita Clifton specialise in?

Rita Clifton CBE speaks on digital branding and reputation management, personal brand development, and women in leadership and board diversity. She is recognised as a “Brand Guru” by the Financial Times, with executive tenure as London CEO and Chair at Interbrand and Vice Chair at Saatchi & Saatchi, alongside board roles at the John Lewis Partnership, ASOS, and Nationwide Building Society.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.