Availability dot

Available to book

F1 leadership & resilience expert

Sebastian Sheppard

Transform technical teams under pressure with Sebastian Sheppard, Formula 1 leadership expert and organisational resilience specialist. Sebastian equips leaders with high-performance methodologies from motorsport and military environments, delivering actionable frameworks trusted by global aerospace, cybersecurity, and F1 organisations across Europe and Latin America.

Trusted by HSBC Chile, BMO Financial Group, Canal 13

Sebastian Sheppard, Speaker | F1 Leadership Expert
Sebastian Sheppard

Sebastian Sheppard

London, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

Get Sebastian's availability

Availability dot
Instant quote
No upfront fee
Vetted speaker

Book Sebastian

London, United Kingdom

Starting from

£2k–5k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Sebastian Now

Availability dot for speakers
Instant quote
No upfront fee
Vetted speaker

Sebastian Sheppard's biography

At a glance

  • Former leader of engineering teams at Alpine Formula One
  • Royal Navy anti-submarine helicopter pilot and military officer
  • Organisational transformation and merger specialist
Sebastian Sheppard combines Formula 1 leadership expertise with military precision to transform organisations facing complex technical challenges. As a senior leader at Alpine F1, he directed 150 engineers in the high-pressure world of race car design, while his earlier career as a Royal Navy helicopter pilot and Head of Transformation at Altran (now Capgemini) established his credentials in high-stakes environments. Sebastian helps organisations navigate rapid change by applying proven methodologies from elite technical teams. His cross-industry experience spanning aerospace, cybersecurity, and motorsport provides practical frameworks for building resilient teams that consistently deliver under pressure. His people-first approach to leadership emphasises psychological safety and transforming setbacks into learning opportunities. Audiences leave Sebastian's presentations with actionable strategies for cultivating high-performance cultures, practical techniques for leading technical specialists through complex change, and proven methods for building resilience during organisational transformation. His bilingual capabilities and global experience across Latin America and Europe offer unique cross-cultural insights on leadership effectiveness. Book Sebastian to inject your organisation with the winning mindset that powers Formula 1 teams to breakthrough performance.

Sebastian's showreel and videos

Topics, sessions and talks

Be The Leader You Always Wanted To Have
Sebastian Sheppard explores leadership lessons drawn from Formula One and elite military environments, focusing on building trust, clarity, and accountability. He shares techniques used to inspire high-performing teams, emphasising emotional intelligence, psychological safety, and disciplined decision-making under pressure. Through real-world experience and practical tools, he demonstrates how leaders can unlock capability and strengthen team culture, helping participants develop their leadership style and empower others to excel.
How To Lead And Retain High-Performing Teams
Sebastian Sheppard delves into the behaviours and systems behind sustainable high performance in F1 and cutting-edge technical fields. Seb explains how to build environments where talent thrives, innovation is encouraged, and individuals feel valued and motivated to contribute at their best. Drawing from years of leading specialist engineering teams, he reveals how communication, autonomy, and shared purpose underpin retention, continuous improvement, and enduring success in demanding industries.
Leadership At The Cutting Edge
Sebastian Sheppard blends stories from military aviation and Formula One leadership to highlight how clarity, resilience, and humility fuel outstanding performance. Seb brings audiences inside the realities of leading when failure is not an option, illustrating how trust and adaptability shape effective decision-making in pressure-filled situations. Through personal experiences across high-stakes environments, he offers guidance on applying elite leadership habits to everyday organisational challenges.
How AI And Data Science Are Powering Formula 1
Sebastian Sheppard offers an insider’s view on how advanced data systems and AI have reshaped Formula One engineering, performance strategy, and fan experience. Seb explains how cutting-edge digital technology drives competitive advantage, operational precision, and rapid learning cycles in elite motorsport. With accessible insights that translate beyond racing, he shows how data-driven cultures accelerate innovation and support faster, smarter business decisions in any sector.
High-Performance Leadership In The Age Of AI
Sebastian Sheppard delves into the data-driven world of Formula 1, highlighting how leaders manage teams at the forefront of AI and data science. He discusses F1 frameworks that enhance car design and strategic decision-making, emphasising the importance of culture and psychological safety as key competitive advantages. Attendees will learn how to foster a culture of innovation and experimentation while implementing visionary strategies to thrive in a data-first environment.

Why we recommend booking Sebastian

Sebastian Sheppard brings the winning mindset of Formula 1 leadership and military precision to help organisations navigate complex technical challenges, building resilient teams that deliver under pressure. Book Sebastian to transform your organisation with actionable strategies for high-performance culture and proven methods for leading technical specialists through change.

Check Sebastian's availability

Trusted by HSBC Chile, BMO Financial Group, Canal 13

Testimonials

Seb brings a unique blend of operational discipline, technical excellence, and human insight, built through an exceptional career that spans both aviation and elite motorsport. A former helicopter pilot and aerospace engineer who contributed to the development of the A400M aircraft, Seb later led high-performing engineering teams in Formula 1—an environment defined by precision, collaboration, and performance under pressure. In our sessions, Seb combined crisp, polished delivery with engaging storytelling drawn from his experiences in one of the world’s most high-profile and competitive sports. His ability to connect those lessons to leadership, teamwork, and resilience made his message both relevant and inspiring for our organization. Through his facilitation, we explored themes of purpose, trust, and collective performance, strengthening alignment and reinforcing a culture of accountability and shared ambition. Seb’s contribution left a tangible and lasting impact on our leadership community. We are grateful for his partnership and would highly recommend him to organizations seeking to elevate leadership capability, foster resilience, and build cohesive, high-performing teams.

Pierre Julien Loriquet

CEO, HSBC Chile

I loved hearing his insights on what it takes to drive a truly high-performing culture and how AI can elevate key business decisions... has to be one of my favourites of the year!

VP, BMO Financial Group

Fantastic subject, with some amazing connections between high performance sports teams and high performing programmes. Thank you for all your insight.

Student, SAID Business School, University of Oxford

frequently asked questions

Something we've not covered here?

How do I book Sebastian Sheppard for my next event?
Email sebastian.sheppard@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sebastian's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

Sebastian Sheppard structures his sessions around direct comparisons between two high-performance environments — Formula One engineering and Royal Navy military aviation — using personal experience from both to illustrate leadership principles such as psychological safety, decision-making under pressure, and team accountability.

What is Sebastian Sheppard's speaking style like?
Sebastian Sheppard structures his sessions around direct comparisons between two high-performance environments — Formula One engineering and Royal Navy military aviation — using personal experience from both to illustrate leadership principles such as psychological safety, decision-making under pressure, and team accountability.

Sebastian Sheppard structures his sessions around direct comparisons between two high-performance environments — Formula One engineering and Royal Navy military aviation — using personal experience from both to illustrate leadership principles such as psychological safety, decision-making under pressure, and team accountability.

What topics does Sebastian Sheppard specialise in?
Sebastian Sheppard's sessions cover leadership in high-pressure environments, building and retaining high-performing teams, and decision-making under pressure, drawing on themes of psychological safety, trust, and resilience. He led 150 engineers as a senior leader at Alpine F1 and previously served as a Royal Navy helicopter pilot and Head of Transformation at Altran (now Capgemini).

Sebastian Sheppard's sessions cover leadership in high-pressure environments, building and retaining high-performing teams, and decision-making under pressure, drawing on themes of psychological safety, trust, and resilience. He led 150 engineers as a senior leader at Alpine F1 and previously served as a Royal Navy helicopter pilot and Head of Transformation at Altran (now Capgemini).

What information do I need to provide to book a speaker?

To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

How do I book a speaker with PepTalk?

Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.