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F1 leadership & resilience expert

Sebastian Sheppard

Transform technical teams under pressure with Sebastian Sheppard, Formula 1 leadership expert and organisational resilience specialist. Sebastian equips leaders with high-performance methodologies from motorsport and military environments, delivering actionable frameworks trusted by global aerospace, cybersecurity, and F1 organisations across Europe and Latin America.

Trusted by HSBC Chile, BMO Financial Group, Canal 13

Sebastian Sheppard
Sebastian Sheppard

Sebastian Sheppard

London, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Sebastian Sheppard's biography

At a glance

  • Former leader of engineering teams at Alpine Formula One
  • Royal Navy anti-submarine helicopter pilot and military officer
  • Organisational transformation and merger specialist

Sebastian Sheppard combines Formula 1 leadership expertise with military precision to transform organisations facing complex technical challenges. As a senior leader at Alpine F1, he directed 150 engineers in the high-pressure world of race car design, while his earlier career as a Royal Navy helicopter pilot and Head of Transformation at Altran (now Capgemini) established his credentials in high-stakes environments.


Sebastian helps organisations navigate rapid change by applying proven methodologies from elite technical teams. His cross-industry experience spanning aerospace, cybersecurity, and motorsport provides practical frameworks for building resilient teams that consistently deliver under pressure. His people-first approach to leadership emphasises psychological safety and transforming setbacks into learning opportunities.


Audiences leave Sebastian's presentations with actionable strategies for cultivating high-performance cultures, practical techniques for leading technical specialists through complex change, and proven methods for building resilience during organisational transformation. His bilingual capabilities and global experience across Latin America and Europe offer unique cross-cultural insights on leadership effectiveness.


Book Sebastian to inject your organisation with the winning mindset that powers Formula 1 teams to breakthrough performance.

Sebastian's showreel and videos

Topics, sessions and talks

Be The Leader You Always Wanted To Have

Sebastian Sheppard explores leadership lessons drawn from Formula One and elite military environments, focusing on building trust, clarity, and accountability. He shares techniques used to inspire high-performing teams, emphasising emotional intelligence, psychological safety, and disciplined decision-making under pressure. Through real-world experience and practical tools, he demonstrates how leaders can unlock capability and strengthen team culture, helping participants develop their leadership style and empower others to excel.

How To Lead And Retain High-Performing Teams

Sebastian Sheppard delves into the behaviours and systems behind sustainable high performance in F1 and cutting-edge technical fields. Seb explains how to build environments where talent thrives, innovation is encouraged, and individuals feel valued and motivated to contribute at their best. Drawing from years of leading specialist engineering teams, he reveals how communication, autonomy, and shared purpose underpin retention, continuous improvement, and enduring success in demanding industries.

Leadership At The Cutting Edge

Sebastian Sheppard blends stories from military aviation and Formula One leadership to highlight how clarity, resilience, and humility fuel outstanding performance. Seb brings audiences inside the realities of leading when failure is not an option, illustrating how trust and adaptability shape effective decision-making in pressure-filled situations. Through personal experiences across high-stakes environments, he offers guidance on applying elite leadership habits to everyday organisational challenges.

How AI And Data Science Are Powering Formula 1

Sebastian Sheppard offers an insider’s view on how advanced data systems and AI have reshaped Formula One engineering, performance strategy, and fan experience. Seb explains how cutting-edge digital technology drives competitive advantage, operational precision, and rapid learning cycles in elite motorsport. With accessible insights that translate beyond racing, he shows how data-driven cultures accelerate innovation and support faster, smarter business decisions in any sector.

High-Performance Leadership In The Age Of AI

Sebastian Sheppard delves into the data-driven world of Formula 1, highlighting how leaders manage teams at the forefront of AI and data science. He discusses F1 frameworks that enhance car design and strategic decision-making, emphasising the importance of culture and psychological safety as key competitive advantages. Attendees will learn how to foster a culture of innovation and experimentation while implementing visionary strategies to thrive in a data-first environment.

Why we recommend booking Sebastian

Sebastian Sheppard brings the winning mindset of Formula 1 leadership and military precision to help organisations navigate complex technical challenges, building resilient teams that deliver under pressure. Book Sebastian to transform your organisation with actionable strategies for high-performance culture and proven methods for leading technical specialists through change.

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Trusted by HSBC Chile, BMO Financial Group, Canal 13

Testimonials

Seb brings a unique blend of operational discipline, technical excellence, and human insight, built through an exceptional career that spans both aviation and elite motorsport. A former helicopter pilot and aerospace engineer who contributed to the development of the A400M aircraft, Seb later led high-performing engineering teams in Formula 1—an environment defined by precision, collaboration, and performance under pressure. In our sessions, Seb combined crisp, polished delivery with engaging storytelling drawn from his experiences in one of the world’s most high-profile and competitive sports. His ability to connect those lessons to leadership, teamwork, and resilience made his message both relevant and inspiring for our organization. Through his facilitation, we explored themes of purpose, trust, and collective performance, strengthening alignment and reinforcing a culture of accountability and shared ambition. Seb’s contribution left a tangible and lasting impact on our leadership community. We are grateful for his partnership and would highly recommend him to organizations seeking to elevate leadership capability, foster resilience, and build cohesive, high-performing teams.

Pierre Julien Loriquet

CEO, HSBC Chile

I loved hearing his insights on what it takes to drive a truly high-performing culture and how AI can elevate key business decisions... has to be one of my favourites of the year!

VP, BMO Financial Group

Fantastic subject, with some amazing connections between high performance sports teams and high performing programmes. Thank you for all your insight.

Student, SAID Business School, University of Oxford

frequently asked questions

Something we've not covered here?

How do I book Sebastian Sheppard for my next event?

Email sebastian.sheppard@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sebastian's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Sebastian Sheppard's speaking style like?

Sebastian Sheppard structures his sessions around direct comparisons between two high-performance environments — Formula One engineering and Royal Navy military aviation — using personal experience from both to illustrate leadership principles such as psychological safety, decision-making under pressure, and team accountability.

What topics does Sebastian Sheppard specialise in?

Sebastian Sheppard's sessions cover leadership in high-pressure environments, building and retaining high-performing teams, and decision-making under pressure, drawing on themes of psychological safety, trust, and resilience. He led 150 engineers as a senior leader at Alpine F1 and previously served as a Royal Navy helicopter pilot and Head of Transformation at Altran (now Capgemini).

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.