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Unlock deeper customer insights to drive meaningful growth with Tricia Wang, speaker, Global Technology Ethnographer.


Tricia Wang is a Global Technology Ethnographer, social scientist, and consultant who is committed to bridging the gap between data and humanity. Her work centres on ensuring that technology serves the greater good, with a focus on fostering social impact while assisting companies in uncovering vital insights into customer behaviour to drive growth.
Tricia's journey has been shaped by her dedication to understanding the human experience in the context of technological advancement. She has faced the challenge of navigating the complexities of data-driven decision-making, advocating for a more human-centric approach in an increasingly digital world. As a co-founder of Sudden Compass, she has been instrumental in guiding organisations to better understand their customers and the societal implications of their technologies.
Her expertise is recognised on a global scale, as evidenced by her role as a member of the World Economic Forum's Global Futures Data Council. Tricia's insights are sought after by various organisations, including Dangerous Ventures, ReSeedFarm, and SKU, where she provides strategic advice on integrating social considerations into business practices.
Tricia's academic credentials include being a Fulbright Fellow and a National Science Foundation Fellow, which underscore her commitment to research and education in the field of social science. Her work not only highlights the importance of understanding human behaviour in the tech landscape but also serves as a call to action for businesses to consider the broader implications of their innovations. Through her efforts, Tricia continues to inspire a more thoughtful approach to technology, making her a significant voice in the conversation about the intersection of data, technology, and humanity.
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frequently asked questions
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Tricia Wang draws on ethnographic fieldwork and social science research methods to examine the gap between quantitative data and human behaviour, translating findings into strategic guidance for organisations on customer insight and technology's societal implications.
Tricia Wang speaks on the intersection of data and human behaviour, ethical approaches to technology, and uncovering customer insights to inform business strategy. She is a Global Technology Ethnographer, co-founder of Sudden Compass, and a member of the World Economic Forum's Global Futures Data Council.
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