Available to book
Will Poskett
Marketing
Innovation
Business Strategy
Transform brand strategies with Will Poskett, speaker and award-winning strategist. Will works with global brands to deliver creative marketing campaigns and strategic innovation, earning 100+ industry awards including YouTube's first Effectiveness Grand Prix.
Innovator
Digital Expert
Advertising
Entrepreneur
Thought Leader
Business Leader
Founder
Influencer
Will Poskett is a multi-award-winning strategist and founder with two decades of experience in shaping the strategies of some of the world’s most valuable brands, including Nike, Meta, and Coca-Cola. Will honed his experience at leading creative agencies such as Droga5 and Wieden & Kennedy, both recognised for their outstanding contributions to the industry.
Will's work has garnered over 100 prestigious awards, reflecting his ability to drive impactful campaigns that resonate with audiences. Notably, he received the first-ever Grand Prix at the YouTube Effectiveness Awards, a testament to his innovative approach and strategic insight. His career is marked by a commitment to excellence and a deep understanding of the evolving landscape of marketing and branding.
Most recently, Will was named by Favikon as one of the 10 most influential people in marketing in the UK. He also now has over 72,000 Linkedin followers and over 30,000 monthly readers on his newsletter. With over 8,500 loyal subscribers of his Substack, Will is in the top 1% of creators on the platform.
Throughout his journey, Will has faced various challenges, from navigating the complexities of global markets to adapting strategies in an ever-changing digital environment. These experiences have equipped him with a unique perspective on the intersection of creativity and effectiveness, making him a sought-after voice in the industry.
With a proven track record of success and a wealth of knowledge, Will offers valuable insights into the art and science of strategy. His ability to distil complex ideas into actionable strategies has significantly impacted the brands he has worked with, helping them achieve their goals and connect with their audiences in meaningful ways.
As a thought leader in the field, Will continues to inspire others with his vision and dedication to pushing the boundaries of what is possible in marketing and branding.
Topics, sessions and talks
We live in a world drowning in content and starving for attention. Legacy brands are fading, creators are rising, and the battle for fame has never been fiercer. Will Poskett's talk, Winning the War on Attention, is the result of months of conversations with senior leaders at Liquid Death, LEGO, E.L.F. Beauty, Currys, and Mid Day Squares — the brands rewriting the rules of marketing. It reveals how the smartest challengers act less like advertisers and more like media companies, building stories, formats, and fandoms that cut through the noise and command culture’s attention.
We’re entering a world where growth hacks have died, AI can clone your product overnight, and performance marketing is delivering less for more cost. In this new reality, your last defensible moat is building an iconic brand. Drawing on marketing science and real-world lessons from today’s smartest challengers, Will Poskett reveals why brand is once again the most powerful driver of shared value growth, hiring the best people, and driving profitability.
AI isn’t just reshaping industries, it’s quietly eroding our greatest advantage: our ability to think. As more cognitive work gets outsourced to machines, we’re drifting toward a world of templated ideas, weaker critical thinking, and creativity at risk of extinction. In this talk, Will Poskett explores the rise of cognitive rot and the opportunity it creates. Drawing on new research and real-world examples, it shows why originality is becoming the ultimate competitive edge and why creative thinkers will outpace those who rely on shortcuts.
Have you ever noticed how everything is starting to look the same? Endless movie sequels, creator copying creator, and recycled content you see over and over again. Today, algorithms have flattened taste, creators are optimising themselves into oblivion, and every feed now feels like a slightly warmer copy of the last. Welcome to Fear & Loathing in the Algorithm - a talk by Will Poskett about how the filter bubbles and algorithmic optimisation are homogenising culture and making everything boring. A talk that also explores what the smartest brands are doing to break free from this trap and winning.
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frequently asked questions
Something we've not covered here?
Will Poskett structures his talks around findings drawn from direct conversations with senior brand leaders and marketing science research, translating these into frameworks that challenger brands can apply to strategy.
Will Poskett's sessions cover attention economics and brand-building in the creator economy, the role of brand as a long-term competitive advantage over performance marketing, and the cognitive risks posed by AI dependency on original thinking. He received the first-ever Grand Prix at the YouTube Effectiveness Awards and has shaped strategy for Nike, Meta, and Coca-Cola across tenures at Droga5 and Wieden & Kennedy.
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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.
Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.
Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.
Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.
Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.
You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.
Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.
Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.
Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.
A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.
When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.
Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.
Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.
Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.
Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.
Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.
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