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Premium brand builder & entrepreneur

William Chase

Turn obstacles into opportunities with Tyrrells and Chase Distillery founder, William Chase. A formidable serial entrepreneur, William specialises in building premium brands, product innovation, and sustainable, farm-to-product business models. From being declared bankrupt to becoming the British business icon he is today, William shares his journey and hard-won insights to help organisations fundamentaly shift in how they think about adversity, innovation, and what it really takes to build something that lasts.

Trusted by Tyrrells, Chase Distillery

William Chase, Speaker | Tyrrells Founder
William Chase

William Chase

Birmingham, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book William

Birmingham, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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William Chase's biography

At a glance

  • Founder of Tyrrells Potato Chips and Chase Distillery
  • Overcame bankruptcy at age 32 to build three independent consumer brands
  • Speaker on entrepreneurship and the next generation of wellness and conscious brands
William Chase is a serial entrepreneur known for building premium food and drink brands from the ground up. As the founder of Tyrrells Potato Chips and Chase Distillery, he has spent his career turning farm produce into globally recognised products while championing sustainable farming. William founded Tyrrells Potato Chips in 2002 after supermarkets rejected his potatoes for being the wrong shape. He went on to sell the business six years later for £40 million. William then established Chase Distillery, creating the first single-estate vodka and gin made entirely from farm-grown ingredients. His latest venture, Willy's Probiotic Living Foods, produces fermented foods and drinks using regenerative farming methods. He also founded Selladore Wines, growing and producing wine biodynamically in Provence. William's experience spans bankruptcy in his early thirties, rebuilding from scratch, and creating multiple brands that challenged established industries. His work explores how agriculture, craftsmanship, and entrepreneurship can combine to create distinctive, innovative products. William shares lessons drawn from decades of building businesses through experimentation, adversity, and long-term thinking. He speaks candidly about the realities of failure, the discipline required to build premium brands, and the courage needed to challenge dominant players in established markets. His story traces the journey from bankruptcy to building businesses that would ultimately be sold to global investors and industry leaders. Audiences gain an unfiltered perspective on entrepreneurship and resilience, alongside practical insight into product innovation, brand authenticity, and sustainable farm-to-product business models. Through real examples from his own ventures, William explores the art of scaling without losing quality and how long-term value is created by staying close to the source of production. Book William to discover how setbacks, innovation, and discipline build enduring businesses.

William's showreel and videos

Why we recommend booking William

William Chase remains one of the most credible voices on building premium brands from scratch, having turned rejection into £40 million exits with Tyrrells and Chase Distillery. His candid account of bankruptcy, rebuilding, and challenging established FMCG players gives leadership teams practical insight into resilience, product innovation, and long-term value creation without compromising quality.

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Trusted by Tyrrells, Chase Distillery

Featured Projects

One Potato, Two

frequently asked questions

Something we've not covered here?

How do I book William Chase for my next event?
Email william.chase@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure William Chase for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about William Chase's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting William Chase directly.
What is William Chase's speaking style like?
Previous bookers say William Chase connects well with audiences and speaks with clarity, confidence, and ease.
What topics does William Chase specialise in?
Email william.chase@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure William Chase for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about William Chase's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting William Chase directly.
What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.