International Day of Disability
- Founder of the Trunki ride-on suitcase brand
- Acclaimed motivational business speaker
- Author of "65 Roses and a Trunki"
Rob Law MBE is a British entrepreneur whose journey from rejection to global success has made him a recognised voice in resilience and innovation.
Known as the creator of the beloved Trunki ride-on suitcase for children, Rob’s story reflects the tenacity and vision required to build a global brand. His rise began with a memorable setback in 2006, when his Trunki idea was famously dismissed on BBC’s Dragons’ Den. Instead of giving up, Rob pressed forward, transforming the rejection into a springboard for his brand. Today, Trunki is a household name, having sold over 5 million suitcases worldwide, with a presence in 100 countries, and garnering more than 120 industry accolades.
Rob’s achievements in the business world are underpinned by a personal resilience that has carried him through challenges beyond the boardroom. Born with cystic fibrosis, a condition that often limits life expectancy, Rob defied medical expectations to not only lead a full life but build a thriving enterprise.
His recent book, 65 Roses and a Trunki: Defying the Odds in Life and Business, tells this inspiring story, weaving in his lifelong battle with the illness — affectionately called “65 Roses” by children — and his motivation to honour his twin sister, who passed away from the same condition.
Beyond Trunki, Rob has continued to share his expertise as a co-founder of Zeepy, a start-up focused on innovative sleep solutions, and Aphelion Agency, a business helping brands succeed on Amazon. He has been honoured with an MBE from the Queen for his contributions to business and honorary degrees from the University of Bath and the University of the West of England.
Rob’s unique blend of product design expertise, strategic thinking, and determination to overcome obstacles has cemented his role as a sought-after speaker, advisor, and mentor. In talks and workshops, Rob offers actionable insights on resilience, creative problem-solving, and adapting to an ever-evolving marketplace. His story is relevant and impactful for a wide range of audiences, from budding entrepreneurs to established business leaders.
Rob's showreel and videos
Topics, sessions and talks
Resilient Leadership in Times of Adversity
In his talk on resilient leadership, Rob Law MBE answers questions like, “What does it take to lead through adversity?” and “How can leaders keep teams motivated in times of crisis?”Using his experience leading through the COVID-19 pandemic, Rob shares how true leadership is grounded in resilience and empathy.
From making hard decisions to keeping morale high, this session is ideal for teams seeking strategies to stay resilient in business, even in challenging times.
Marketing Through Authentic Storytelling and Building Brand Loyalty
Marketing today isn’t just about tactics - it’s about connecting with people. Rob Law MBE answers questions like, “How can storytelling build brand loyalty?” and “What makes marketing authentic?” In this talk, Rob explains how he turned competitor challenges into national media opportunities by sharing Trunki’s story with the public. Attendees will learn how to use storytelling in marketing to engage their audience and foster customer loyalty.
Strengthening Teamwork Through Shared Challenges
In this talk, Rob Law MBE addresses questions like, “How does adversity build teamwork?” and “What does it take to create a resilient team?” Drawing from his experience with Trunki, Rob shares insights on building resilient teams by overcoming challenges together. This talk shows how teamwork through adversity strengthens bonds, increases trust, and prepares teams for long-term success.
Agile Business Management: Balancing Strategy with Empathy
For leaders wondering, “What does agile business management look like?” or “How can empathy improve business outcomes?” Rob Law MBE shares his experience leading Trunki through rapid growth. Rob discusswa balancing strategy with empathy, using agile decision-making to adapt quickly, and the importance of strategic empathy for successful leadership in growth. This topic is ideal for leaders focused on team support and long-term growth.
Why we recommend booking Rob
Book Rob Law MBE as your speaker to ignite your team's resilience and innovation. His remarkable journey from rejection to global success with Trunki inspires audiences to embrace challenges and unlock their potential. Gain invaluable insights on perseverance, creativity, and leadership that will transform your business mindset.
Trusted by British Library, Trunki
The feedback from both the client and staff event has been fantastic and they loved the insight you provided
Dylan Williams
Coutts, Coutts
Rob's 'warts and all' story about how he took Trunki from idea to a global travel brand for children is very compelling and I would highly recommend him as a speaker. He is authentic, engaging and entertaining and had the audience eating out of his hands.
Isabel Oswell
Head of Business Audiences, British Library
You provided a fantastic talk and we have received great feedback from the lecture, your story is very inspiring.
Pro Vice-Chancellor & Executive Dean, UWE
