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Zannah Ryabchuk
Company Culture
Leading through Uncertainty
Growth Mindset
Zannah Ryabchuk helps organisations unlock growth through cultural transformation and leadership alignment. CEO of Breakthrough Global, she has worked with global brands including Kellanova, Ferrero, and Coty, winning the 35 Women Under 35 in Leadership award in 2023.
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Zannah Ryabchuk is CEO of Breakthrough Global and a 2023 recipient of the 35 Women in Leadership Under 35 award. She speaks internationally on culture, transformation, and navigating uncertainty in a volatile world, pairing personal stories with practical ideas audiences can apply immediately.
Over 13 years at Breakthrough, Zannah has held roles including Managing Director and is the first leader appointed to succeed the company's founder as CEO. She supported Chadwicks Group through a period that saw revenue grow from £431m to £862m, and delivered an 11% increase in senior leadership alignment for Bel Group. She has delivered work for Kellanova, Commercial Metals Company, Ricoh, Ferrero, JDE Peet's, and Coty, hosts the 3 Lessons from Breakthrough Leaders podcast, and is the co-author of Energy-Driven Transformation.
Zannah's approach centres on how organisations unlock growth by shifting the cultural habits shaping everyday decisions and performance. She helps leaders see what drains momentum, what builds collective ownership, and what creates the conditions for teams to move with clarity, pace, and purpose.
Audiences leave with a practical toolkit for building urgency without panic and strengthening decision-making under pressure. They gain practical tools to build collective ownership across teams and a framework for aligning leadership behaviour with the pace and direction the business needs.
Book Zannah to help your organisation turn cultural habits into a genuine competitive advantage.
Topics, sessions and talks
Culture rarely gets treated as a hard business lever, yet it determines whether a strategy actually gets executed. Zannah Ryabchuk helps leaders pinpoint the specific habits, energy levels, and engagement patterns that either accelerate or stall performance across a business. Drawing on her work aligning senior teams, she gives audiences a way to reset those patterns fast, using visible leadership behaviour, clearer decision-making rules, and small daily rituals that hold up as an organisation scales.
When conditions stay unpredictable for long enough, teams either freeze or burn themselves out chasing motion without direction. Zannah Ryabchuk draws on her experience guiding organisations such as Kellanova and Ferrero through volatile periods to show leaders how to create real urgency without triggering panic. She reframes growth as something built through consistent discipline rather than bursts of pressure, leaving audiences with a way to keep pace and cohesion even as circumstances keep changing.
Periods of uncertainty have a way of revealing the cracks already present in a leadership team, from unclear communication to inconsistent decision-making. Zannah Ryabchuk shares a hands-on framework, built from 13 years working alongside senior leaders at organisations including Ricoh and Coty, for making sound calls when the picture is incomplete. Audiences come away with methods for keeping a culture flexible under pressure while still holding firmly to what the organisation stands for.
Teams rarely underperform because they lack ability, more often it comes down to the mindsets and daily habits quietly limiting them. Zannah Ryabchuk pushes audiences to confront the assumptions that cap their output and pinpoint exactly where momentum is leaking away. Speaking from her position leading Breakthrough Global, she lays out how teams can build real ownership and move with sharper focus and intent, rather than treating effort alone as the answer.
When a business hits a ceiling on scale, the cause is usually misalignment between strategy and culture rather than a shortage of talent. Zannah Ryabchuk draws on her track record helping global businesses double revenue, including guiding Chadwicks Group's growth from £431m to £862m, to explain how leadership strategy and everyday culture need to move together. She leaves audiences with a concrete approach for driving transformation at scale without losing the alignment that sustains it.
As CEO of Breakthrough Global, Zannah has led culture and growth work with Kellanova, Ricoh, JDE Peet's, and Coty, supporting Chadwicks Group's growth from £431m to £862m and an 11% rise in senior leadership alignment for Bel Group. That track record gives audiences a grounded, current view of what culture change delivers.
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frequently asked questions
Something we've not covered here?
Email zannah.ryabchuk@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Zannah's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Zannah Ryabchuk presents a hands-on framework drawn from 13 years of client work, pairing named case studies (Kellanova, Ferrero, Coty, Ricoh) with a practical toolkit that audiences can apply to their own organisations immediately.
Zannah Ryabchuk presents a hands-on framework drawn from 13 years of client work, pairing named case studies (Kellanova, Ferrero, Coty, Ricoh) with a practical toolkit that audiences can apply to their own organisations immediately.
Zannah Ryabchuk presents a hands-on framework drawn from 13 years of client work, pairing named case studies (Kellanova, Ferrero, Coty, Ricoh) with a practical toolkit that audiences can apply to their own organisations immediately.
Zannah Ryabchuk speaks on organisational culture as a performance lever, leadership under volatile and uncertain conditions, and building growth through consistent discipline rather than reactive pressure. She is CEO of Breakthrough Global and co-author of Energy-Driven Transformation, with 13 years of senior leadership work spanning clients including Kellanova, Ferrero, Ricoh, and Coty, during which she supported Chadwicks Group through a period that saw revenue double from £431m to £862m.
Zannah Ryabchuk speaks on organisational culture as a performance lever, leadership under volatile and uncertain conditions, and building growth through consistent discipline rather than reactive pressure. She is CEO of Breakthrough Global and co-author of Energy-Driven Transformation, with 13 years of senior leadership work spanning clients including Kellanova, Ferrero, Ricoh, and Coty, during which she supported Chadwicks Group through a period that saw revenue double from £431m to £862m.
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