Available to book

Crisis leadership & culture expert

Andy Roe

Effective Leadership

Digital Transformation

High Performance

Transform organisational culture with Andy Roe, speaker and crisis leadership expert. Andy works with executive teams to implement risk management systems and drive cultural reform, delivering insights from his successful transformation of London Fire Brigade.

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Trusted by London Fire Brigade

Andy Roe

London, United Kingdom

Starting from

£6–10k

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London, United Kingdom

Starting from

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Andy Roe's biography

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Blue Light

Military

Inclusion

Inspirational

At a glance

London Fire Brigade Commissioner who transformed service from crisis to excellence
British Army Captain who chaired the National Security Board
Crisis leadership expert specializing in organizational culture reform

Andy Roe is a transformational leader who guided the London Fire Brigade from crisis to excellence as Commissioner from 2020-2025, combining frontline emergency experience with strategic vision for institutional reform. As Commissioner, Andy led one of the world's largest emergency services with 6,300 staff and a £510 million budget. His background includes service as a British Army Captain and chairing the National Security Board, where he helped shape UK policy. Under his leadership, LFB progressed from special measures to become the UK's most improved fire service. In 2026, Andy was created Baron Roe of West Wickham, a recognition of his 23-year fire service career, leading post-Grenfell reforms, pandemic response, and of his current role chairing the Building Safety Regulator. Andy helps organisations navigate high-stakes transformation by implementing effective risk management systems while preserving human judgment at their core. His approach to cultural reform, addressing embedded issues of racism and misogyny through independent review, provides a blueprint for organisations facing similar challenges. His experience steering LFB through post-Grenfell scrutiny offers valuable lessons in crisis response and rebuilding public trust. Audiences gain practical frameworks for building resilient teams under extreme pressure, actionable strategies for anticipating organisational failure, and proven methods for embedding lasting cultural change against institutional resistance. Book Andy for unparalleled insights from someone who has successfully led transformation when lives, reputation and public trust were on the line.

Andy's showreel and videos

Topics, sessions and talks

Change and Transformation

Andy Roe, LFB Commissioner since 2020, faced significant challenges in leading an organisation resistant to change after the Grenfell Tower Tragedy. Drawing from his extensive experience, he outlines strategies for developing a credible change plan that gains buy-in from the workforce, political leaders, and stakeholders. Attendees will learn effective communication for change, identifying change leaders, necessary governance structures, risk management, and how to build a lasting change legacy while maintaining accountability.

Leading a High Performing Team

As CEO of a leading Emergency Rescue Service, Andy Roe managed over 6,300 staff and a budget exceeding £510 million. He successfully transformed a scrutinised service through strategic governance, financial management, and cultural changes. Andy emphasises the critical roles of resilience, effective communication, and a balanced approach to reward and accountability in fostering high-performance teams. Attendees will learn to identify resilience in their teams, the importance of diverse voices, and strategies for communication and leadership under pressure.

Risk and Consequence

Andy Roe, a commander with extensive experience in the UK’s major incidents, highlights the critical consequences of risk management failures. He emphasizes the importance of anticipating failures, responding under pressure, and creating systems that mitigate future crises. Andy discusses the irreplaceable role of human judgment and adaptability, even in a tech-driven world. Attendees will learn how minor failures can lead to significant outcomes, the necessity of a learning culture, and strategies for effective risk management and assurance.

Why we recommend booking Andy

Andy Roe's exceptional journey from frontline emergency responder to transformational Commissioner of London Fire Brigade offers organisations invaluable insights on navigating high-stakes reform, building resilient teams, and implementing lasting cultural change. Book Andy today to gain practical frameworks from a leader who successfully transformed one of the world's largest emergency services while rebuilding public trust when lives and reputation were on the line.

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Trusted by London Fire Brigade

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How do I book Andy Roe for my next event?

Email andy.roe@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Andy Roe for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Andy Roe's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Andy Roe directly.

What is Andy Roe's speaking style like?

Andy Roe delivers clear, strategic guidance with a calm, authoritative style. His approach balances practical risk management with empathy, inspiring trust and driving effective cultural and organisational transformation.

What topics does Andy Roe specialise in?

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